Sabri Al Shami
Ajman
Summary
Customer-orientated, strategic-thinking Sales Professional with over 20 years of experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections, persuasively introducing products, implementing pricing models, inventory control and projections, vendor relations, territory development and revealing customer needs to deliver solutions.
Overview
22
22
years of professional experience
Work History
Head of Vacation Homes
Keyone Reality Group
03.2025 - Current
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Developed and maintained courteous and effective working relationships.
- Proved successful working within tight deadlines and a fast-paced environment.
- Learned and adapted quickly to new technology and software applications.
- Developed and implemented KPIs to monitor operational effectiveness and drive continuous improvement.
- Oversaw budget management and resource allocation to optimize project outcomes.
- Mentored and trained staff, fostering a culture of accountability and high performance.
- Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
- Monitored budget and utilized operational resources.
- Oversaw day-to-day production activities in accordance with business objectives.
- Conducted regular performance reviews to assess team progress, providing constructive feedback and guidance for continuous improvement.
- Defined, implemented, and revised operational policies and guidelines.
- Developed and executed strategic plans to achieve organizational goals and drive sustainable growth.
- Established strong partnerships with vendors, suppliers, and key stakeholders to improve collaboration and ensure alignment with business requirements.
Sales Manager
AVC Timeshare
04.2024 - 02.2025
- Led cross-functional teams to enhance guest satisfaction and streamline sales processes.
- Developed strategic sales plans to increase market share and drive revenue growth.
- Analyzed market trends and competitor strategies to inform business decisions.
- Mentored and trained sales staff, fostering a high-performance team environment.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
Sales Manager
Marriott Vacation Club International
01.2020 - 03.2024
- Maintained regular contact and strong relationships with existing customers by providing comprehensive support.
- Identified and qualified new sales prospects to continually meet targets.
- Achieved exceptional client satisfaction feedback and ratings.
- Monitored sales team performance, providing effective training to help reach revenue and profit targets.
- Carried out sales visits to current and prospective customers.
- Analysed sales reports to identify trends and update strategies.
- Analysed sales to identify top-performing products.
- Optimised sales methods to best engage, acquire and retain customers.
- Retained existing customers and substantially grew customer base, product line and sales volume.
- Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
- Set highest personal performance standards for self.
- Hired and trained dedicated and high-achieving sales teams.
- Supported front-line sales teams with well-coordinated administrative operations.
- Interfaced with customers, determined needs, provided recommendations and up-sold services.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Created and directed sales team training and development programmes.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
CRM Manager
Marriott Vacation Club International
05.2016 - 12.2019
- Owned optimisation of data-driven CRM strategy to achieve set objectives.
- Actioned customer feedback to promote continued service improvement.
- Forecasted long-term business objectives.
- Delivered lifecycle, transactional and marketing communications across various channels.
- Built centralised CRM strategy designed to engage, convert and retain customers in line with targets.
- Briefed and motivated staff to deliver daily operational requirements.
- Organised continuous facilities cleaning, minimising risk and maintaining professional appearance.
- Boosted customer retention by coordinating launch of new loyalty programme.
- Drove user retention and customer lifetime value by refining existing processes.
- Received and resolved customer complaints escalated by staff.
- Facilitated communication and collaboration across departments.
- Crafted engaging messaging campaigns for seamless and consistent brand-wide communications.
- Oversaw bookings with accurate calendar management.
- Established competitive pricing strategies to augment sales.
- Tailored campaigns for specific objectives based on project brief.
- Executed data-driven sales and marketing strategies to boost revenue.
CRM Supervisor
Marriott Vacation Club International
01.2011 - 04.2016
- Enabled efficient client correspondence by maintaining accurate records in CRM.
- Updated CRM systems with accurate PPI claimant information for reliable case reference.
- Maintained and updated Goldmine CRM and other databases to optimise most accurate results.
- Addressed guest queries and complaints and escalated complex issues to Manager for action.
- Participated in meetings with Managers to discuss issues or concerns.
- Identified complaint trends and patterns to report to Managers and guide changes.
- Managed calendar for multiple CRM channels, tracking progress and reporting results.
Regional Reservation Administrator
Marriott Vacation Club International
10.2008 - 01.2010
- Interacted with customers professionally by phone, email and in-person to deliver accurate service information.
- Assisted clients with daily enquiries and addressed incoming correspondence to maintain timely responses.
- Effectively managed incoming and outgoing mail to maximise office efficiency.
- Oversaw database to maintain updated records and accuracy.
Marketing Administrator
Marriott Vacation Club International
05.2007 - 09.2008
- Identified new customer segments and target audiences to expand reach.
- Analysed sales reports to identify trends and update strategies.
- Optimised sales methods to best engage, acquire and retain customers.
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
- Supported front-line sales teams with well-coordinated administrative operations.
Marketing & Sales Representative
Mobico Trading Est
05.2006 - 04.2007
- Resolved customer concerns promptly to maintain satisfaction.
- Built lasting relationships with clients through customer service interactions.
- Collected and processed payments.
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings.
- Contacted satisfied customers to offer additional services.
- Boosted product sales by offering selection guidance to customers.
Customer Relation Representative
Adnan Al Shamsi L.L.C
10.2003 - 06.2006
- Used in-depth product understanding to answer customer questions knowledgeably.
- Actioned customer feedback to enhance contact centre service provisions.
- Prepared letters, information sheets and order documentation and distributed to clients.
- Built positive customer rapport through friendly, professional communication.
- Followed up customer queries to check provided solutions met expectations.
- Improved customer satisfaction ratings through responsive query resolution.
- Advised clients of products and services and sold additional offerings to increase sales numbers.
Education
Bachelor’s Degree in Computer Information Systems (B. Sc.) -
National American University
South Dakota - USA 08.2003
Skills
- Customer Service
- Sales techniques
- Product knowledge
- Relationship Management
- Excel proficiency
- Excellent communication skills
- Customer acquisition and retention
- Sales process
- Business planning
- Social media savvy
- Customer rapport
- Strategies and goals
Languages
Arabic
Native
English
Proficient (C2)
Personal Information
References
References available upon request.
Timeline
Head of Vacation Homes
Keyone Reality Group
03.2025 - Current
Sales Manager
AVC Timeshare
04.2024 - 02.2025
Sales Manager
Marriott Vacation Club International
01.2020 - 03.2024
CRM Manager
Marriott Vacation Club International
05.2016 - 12.2019
CRM Supervisor
Marriott Vacation Club International
01.2011 - 04.2016
Regional Reservation Administrator
Marriott Vacation Club International
10.2008 - 01.2010
Marketing Administrator
Marriott Vacation Club International
05.2007 - 09.2008
Marketing & Sales Representative
Mobico Trading Est
05.2006 - 04.2007
Customer Relation Representative
Adnan Al Shamsi L.L.C
10.2003 - 06.2006
Bachelor’s Degree in Computer Information Systems (B. Sc.) -
National American University
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