Sabrin Abdo
Marketing Manager
Dubai
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 15+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
15
15
years of professional experience
12
12
years of post-secondary education
2
2
Languages
Work History
MARKETING MANAGER
AL MAJID HOLDING GROUP LLC CO
2020.01 - Current
- Developed and implemented strategic marketing campaigns to increase brand awareness.
- Created creative briefs for internal/external to align with marketing objectives and brand guidelines.
- Established strong relationships with media outlets to secure valuable press coverage for company news and events.
- Implemented data-driven marketing strategies and utilized analytics tools to track campaign success.
- Streamlined marketing department processes for more efficient project management and resource allocation.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints.
- Led team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Managed and created social media campaigns to increase brand engagement.
- Optimized website content to improve search engine rankings and increase web traffic.
- Managed internal and external marketing campaigns and programs to boost brand awareness and generate leads.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies for launches, rebranding campaigns, and promotions.
- Oversaw preparation of marketing materials such as copy, images, videos, emails, and collateral.
- Improved website visibility through SEO strategies.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Provided mentoring and coaching to marketing team members to build knowledge and skills.
- Negotiated partnerships with key influencers to maximize brand exposure.
- Analyzed and reported on KPIs to demonstrate success of marketing campaigns.
- Managed marketing budgets for assigned brands to ensure optimal utilization and 10% increase in ROI.
GENERAL MANAGER
FADIA AL TAWEEL AGENCY
2017.01 - 2020.01
- Increased Customer Satisfaction Index (CSI) within first 90 days of joining agency.
- Restructured all three departments to optimize efficiency and staffed all vacant positions with qualified individuals
- Scheduled and allocated resources to maximize productivity and meet project deadlines.
- Recruited, mentored, and coached staff to deliver customer-focused performances.
- Prepared and negotiated contracts and interpreted terms for administrative staff, clients, and representatives
- Effectively communicated between management, clients, designers, consultants, and suppliers to coordinate activities and resolve complex problems.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately
- Monitored expenses to ensure optimal utilization of budget.
- Developed and maintained relationships with media outlets and other influencers by crafting and distributing press releases and other communications to promote agency's brand and reputation.
- Developed and executed yearly strategy, budget, and forecast, and regularly reported on progress to management.
MARKETING MANAGER
TURJMAN ADVERTISING AGENCY
2012.01 - 2017.01
- Held full responsibility for all marketing and communication matters, including analyzing client cases to determine market requirements and developing creative campaigns to meet those needs.
- Provided marketing consultancy for specific campaigns with internal stakeholders and approved and oversaw creative development of promotional materials, website content, advertisements, and other marketing-related projects
- Maintained and updated company websites, internet sites, and internal marketing pages and organized and managed marketing projects.
- Interviewed, hired, and trained marketing staff members and established marketing goals based on past performances and market forecasts.
- Worked with marketing staff to develop detailed marketing plans for all media channels and sales teams and researched and analyzed market trends, demographics, pricing, schedules, competitor products, and other relevant information to form marketing strategies.
Education
Bachelor of Science - Marketing
2005.05 - 2010.01
- BACHELOR OF Marketing IN BUSINESS ECONOMICS
Online Courses - Marketing
2018.01 - 2024.02
MBA - Marketing Director Course
2024.03 - 2025.03
Skills
Public and Media Relations
Budgeting and Allocation
Digital Marketing
KPI Tracking
Project Management
Advertising Management
Event Planning
Timeline
Next MBA - MBA, Marketing Director Course
2024.03 - 2025.03
MARKETING MANAGER - AL MAJID HOLDING GROUP LLC CO
2020.01 - Current
Udemy - Online Courses , Marketing
2018.01 - 2024.02
GENERAL MANAGER - FADIA AL TAWEEL AGENCY
2017.01 - 2020.01
MARKETING MANAGER - TURJMAN ADVERTISING AGENCY
2012.01 - 2017.01
Ajman University - Bachelor of Science, Marketing
2005.05 - 2010.01