Sabrin Abdo

Work History

MARKETING MANAGER

AL MAJID HOLDING GROUP LLC CO

2020.01 - Current

Developed and implemented strategic marketing campaigns to increase brand awareness.
Created creative briefs for internal/external to align with marketing objectives and brand guidelines.
Established strong relationships with media outlets to secure valuable press coverage for company news and events.
Implemented data-driven marketing strategies and utilized analytics tools to track campaign success.
Streamlined marketing department processes for more efficient project management and resource allocation.
Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints.
Led team of marketing professionals to deliver high-quality campaigns on time and within budget.
Managed social media accounts for optimal audience engagement and increased online presence.
Managed and created social media campaigns to increase brand engagement.
Optimized website content to improve search engine rankings and increase web traffic.
Managed internal and external marketing campaigns and programs to boost brand awareness and generate leads.
Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Developed and implemented marketing strategies for launches, rebranding campaigns, and promotions.
Oversaw preparation of marketing materials such as copy, images, videos, emails, and collateral.
Improved website visibility through SEO strategies.
Managed budget allocation and resource utilization to maximize marketing ROI.
Provided mentoring and coaching to marketing team members to build knowledge and skills.
Negotiated partnerships with key influencers to maximize brand exposure.
Analyzed and reported on KPIs to demonstrate success of marketing campaigns.
Managed marketing budgets for assigned brands to ensure optimal utilization and 10% increase in ROI.

GENERAL MANAGER

FADIA AL TAWEEL AGENCY

2017.01 - 2020.01

Increased Customer Satisfaction Index (CSI) within first 90 days of joining agency.
Restructured all three departments to optimize efficiency and staffed all vacant positions with qualified individuals
Scheduled and allocated resources to maximize productivity and meet project deadlines.
Recruited, mentored, and coached staff to deliver customer-focused performances.
Prepared and negotiated contracts and interpreted terms for administrative staff, clients, and representatives
Effectively communicated between management, clients, designers, consultants, and suppliers to coordinate activities and resolve complex problems.
Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately
Monitored expenses to ensure optimal utilization of budget.
Developed and maintained relationships with media outlets and other influencers by crafting and distributing press releases and other communications to promote agency's brand and reputation.
Developed and executed yearly strategy, budget, and forecast, and regularly reported on progress to management.

MARKETING MANAGER

TURJMAN ADVERTISING AGENCY

2012.01 - 2017.01

Held full responsibility for all marketing and communication matters, including analyzing client cases to determine market requirements and developing creative campaigns to meet those needs.
Provided marketing consultancy for specific campaigns with internal stakeholders and approved and oversaw creative development of promotional materials, website content, advertisements, and other marketing-related projects
Maintained and updated company websites, internet sites, and internal marketing pages and organized and managed marketing projects.
Interviewed, hired, and trained marketing staff members and established marketing goals based on past performances and market forecasts.
Worked with marketing staff to develop detailed marketing plans for all media channels and sales teams and researched and analyzed market trends, demographics, pricing, schedules, competitor products, and other relevant information to form marketing strategies.

Summary

Overview

Work History

MARKETING MANAGER

GENERAL MANAGER

MARKETING MANAGER

Education

Bachelor of Science - Marketing

Online Courses - Marketing

MBA - Marketing Director Course

Skills

Websites

Timeline

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