Sachit Mirchandani

As Interim CEO at Valyou, I led the transformation of this unique startup in the UAE Valyou, a trailblazing platform, redefines everyday purchases, offering users the chance to win cash prizes with each transaction through strategic leadership, financial acumen, and operational excellence, I successfully navigated Valyou to its launch.

Key Achievements:

Sales Growth and Market Expansion:

• Orchestrated the successful launch of Valyou, achieving rapid sales growth and fostering customer loyalty.
• Established the first physical store and mobile van, strategically expanding Valyou's presence to meet diverse consumer needs.

Financial Success:

• Led fundraising efforts, securing 500,000 AED in Series A funding for a 5% stake, providing the financial impetus for Valyou's growth and expansion.

Regulatory Compliance and Partnerships:

• Successfully obtained licenses from the Dubai Economic Department, solidifying Valyou's market standing.
• Established strategic partnerships with suppliers, retailers, and technology providers to enhance product offerings.

Marketing Innovation and User Acquisition:

• Implemented marketing strategies, resulting in a 30,000 user acquisition within the first 7 months.
• Grew Valyou's Instagram following to over 3,000 and LinkedIn followers to over 9,000.

Brand Development and Positioning:

• Defined and implemented the entire branding strategy, positioning Valyou as a trusted and rewarding shopping destination.
• Established a distinct visual language that is fun yet approachable to resonate with the target audience.

Technological Advancements:

• Oversaw the development and launch of the Valyou mobile app, e-commerce website, and backend CRM portal, optimizing the user interface for a seamless and engaging experience.

Strategic Process Innovation and Operational Optimization:

• Established and crafted efficient processes from the ground up, ensuring optimal operations and seamless workflow throughout the organization.

Leadership and Team Building:

• Pioneered the establishment of Valyou's foundational office infrastructure, including the setup of the inaugural office and warehouse.
• Spearheaded the recruitment, training, and development of a cross-functional team, encompassing sales, logistics, and finance, from the ground up.

Results:

• Positioned Valyou for success by providing the essential team, infrastructure, suppliers, tools, licenses, and funding required to sustain and grow the business.
• Achieved a user base of over 30,000 within the first six months, attesting to Valyou's rapid market adoption.
• Positioned Valyou as a trusted and rewarding shopping destination, exceeding user expectations and achieving substantial growth.

Idea Spice Design, a pioneering and award-winning branding and marketing agency, has played a pivotal role in establishing over 1,800 brands across various sectors over the past 20 years

During my tenure at Idea Spice Design, I strategically curated and managed a dynamic portfolio of over 1000 brands, spanning various sectors such as retail, real estate, F&B, hospitality, B2B, healthcare, technology, automotive, fashion, education, entertainment, financial services, and travel. I successfully navigated projects of varying scales and complexities, catering to a diverse clientele that included SMEs to MNCs.

Key Contributions:

Strategic Leadership & Team Management:

• Orchestrated a high-performing team of 12, significantly contributing to Idea Spice Design's unprecedented success in design, copywriting, and account management.

Holistic Account Management Excellence:

• Ensured seamless operations, meticulous client relationship management, and optimal outcomes for a diverse clientele.

Market Dynamics Insight:

• Shaped business development, sales, and marketing strategies, positioning Idea Spice Design at the forefront of industry trends.

Innovative Branding Excellence:

• Spearheaded cutting-edge brand strategies, elevating awareness for diverse clients.

Social Media Prowess:

• Led social media campaigns, significantly fostering brand growth and awareness.

Business Development Prodigy:

• Accelerated business growth, cultivating positive client relationships, and reinforcing our industry leader position.

Operational Leadership:

• Operated as the head of the agency, taking charge of client relationships, project deliverables, budgeting, and personnel allocation, ensuring seamless operations and optimal project outcomes.

Strengths & Key Achievements:

Strategic Branding Maestro:

• Led brand identity development, spearheading initiatives like the National Program for Happiness and Positivity.

Digital Marketing Excellence:

• Directed the digital presence for Arab Health 2023, showcasing adept application of digital trends.

Project Leadership & International Wins:

• Successfully secured the international bid for Dubai Parks & Resorts, leading complex projects.

Holistic Client Management:

• Oversaw 1000+ key accounts, contributing to a remarkable revenue increase, emphasizing holistic account management and client satisfaction. Managed key accounts, including industry giants Arab Health, Dubai Health Authority, Serco, Emaar Malls, Ministry of Power (India), Roxy Cinemas, and more

Current Collaboration:

Maintaining an ongoing collaboration with Idea Spice Design as an external consultant, driving continuous business development initiatives and contributing to their sustained success.

• Devised and executed creative ad campaigns on a combination of platforms including Internet, TV, paper media, etc
• Aided in market research and account management.

• Formulated and authored social media concepts and campaign ideas for pitches and proposals
• Crafted, moderated, and regularly updated social media campaigns for clientele
• Tracked and analyzed trends in the digital space, educating team members on new research to incorporate into our operations.

• Proposed new marketing strategies as a member of the strategic development team
• Developed and incorporated novel marketing strategies to attract new clients
• Piloted the creation and management of the social media platform, updating sites regularly
• Orchestrated the planning, management, and booking of artists and venues for events, performing bookkeeping duties to track expenses.