SADIYA HALIMA

Main CMI contact for Gulf Region, executed brand focused and sales-driven omnichannel marketing campaigns leading to YoY growth more than 20%;

• Develop category/product insights through market research for new and existing models; transform them into recommendations for business and marketing strategies.
• Conducted periodic Brand Health Trackers, Consumer and Shopper Analysis, Mystery Shopping. Predicted and interpreted consumer trends to improve product offerings.
• Administered Corporate Marketing Budget for retail & insights; managed resource allocation to optimize marketing spend and maximize ROI.
• Agency management and monitoring regular reports and updates on brand performance, market trends, and competitive analysis to senior leadership (GfK, IDC, GWI, Statista etc.)
• Developed and executed seasonal promotional marketing campaigns and strategies (Ramadan, Back To School, DSF etc.); including in-store POS, promotional literature, innovative displays leading to increased revenue and strengthened partner relations.
• Established excellence through periodic government, student & corporate activations focused on Samsung's Exclusive Discount Program & Samsung Rewards (loyalty program) including partnership development and implementation of exclusive benefits through S.com sales.
• End-to-end support on implementation of integrated marketing campaigns, secondary to digital marketing, advertising, PR, and social media, resulting in YoY increase in brand awareness and customer engagement.

• Using Nielsen Retail Measurement Data servicing Mars, Unilever by providing insights and actionable recommendations within the FMCG categories, managing monthly reporting and monitoring of client KPIs, driving strategy and business objectives.
• Research Implementation: Execution of individual project modules and entire projects for quantitative research in Financial, Telecommunication and Electronics sectors that is conducting primary and secondary research and identifying surfacing insights.
• Client interaction and communication: Independently managed client on project related matters and build client relations. Effective and impactful communication of issues and solutions.
• Developed and worked on proposal protocols and framework to be considered while working on the proposals. Managing contract creation, prepare the final questionnaire in compliance with client requirement.
• Field project management and coordination: Prepare fieldwork instructions and sample structures for each project in conjunction with field manager/supervisor.

• Executing the GCC chapter of Brand Code Portfolio 2020 Plan, to standardize Dunhill product line uniformly in 50+ markets within regulatory compliance.
• Assisted in full 360-degree campaign plans from concept development to in-store implementation (key visuals and artwork creation, POSM implementation) working with BTL agencies on Dunhill Mixtures KSA campaign, which generated successful repeat purchases in 2 months.
• Identified an additional yearly opportunity through AR solutions, for UAE market through HORECA channels for the re-launch of Dunhill Capsule products.
• Developed effective shelf planograms for KSA and UAE markets.
• Plan and manage agencies and vendors to ensure timely delivery of all campaign communication materials while ensuring consistency of agreed brand standards and guidelines.
• Launched a digital campaign, which accumulated substantial impressions to achieve dual objective of communicating product information along with expanding the current database.
• Liaise with other departments (legal, trade marketing, supply chain, research, and insights etc.) to monitor brand health, including volume, value and share evolution.

• Primarily involved in the process of creating key performance and ad hoc reports, mainly Sales Analysis Report (C-stores refills and inventories, Purchases and Stocks) by function and business.

• Assisted with continuous improvement initiatives, applying data findings to address underperforming areas. Analysed business processes, systems and data to identify opportunities for enhancement and efficiency.