Safa' Samara
Technical Sales, Application, And Service Profession In Medical Equipment
Dubai ,Silicon Oasis
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and clients acquisition. Successful at improving sales procedures to streamline and strengthen processes. Skilled in business development and technical problems solving to streamline daily activities for maximized productivity and sales.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
33
33
Certifications
2
2
Languages
Work History
Sales Manager - Ophthalmic Division
Medical Developments Drug Store LLC
Dubai
2021.12 - Current
- Met with clients, delivering presentations and educating on product and service features and offerings.
- Researched competitors' activities and products to uncover new trends.
- Supervising work flow in ophthalmic department.
- Maintaining and increasing sales of company products.
- Maintaining strong relationships with customers.
- Maintain, Supervise, and follow up Projects design, offers and implementation.
- Establish and adjust selling prices by monitoring costs, competition and supply & demand.
- Perform data analysis and provide recommendations to achieve sales target.
Senior Sales and Project Engineer
AL Mashreq Medical Supplies
Dubai
2021.04 - 2021.12
- Sales and demonstration activities for different medical products like medical furniture, simple diagnostic devices, NICU incubators and others.
- Prepared cost estimates and bid documents by studying customer RFPs and consulting with product's manufacturers..
- Liaised with assigned accounts to foster relationship development.
- Analyzed market trends, competitor performance and product strengths.
- Delivered technical sales presentations to prospects and presented benefits and value of products.
- Designed and delivered product training for clients.
- Suggested ideas for product evolution and new product variants.
Sales Manager - Ophthalmic Division
Medical Developments Drug Store LLC
Dubai
2016.01 - 2021.03
- Targeted and projected for new business through incorporating new products and devices to company portfolio.
- Maintained marketplace visibility by participating in ophthalmology conferences and exhibitions.
- Met with clients, delivering presentations and educating on product and service features and offerings.
- Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan.
- Researched competitors' activities and products to uncover new trends.
- Supervising work flow in ophthalmic department.
- Maintaining and increasing sales of company products.
- Maintaining strong relationships with customers.
- Maintain, Supervise, and follow up Projects design, offers and implementation.
- Establish and adjust selling prices by monitoring costs, competition and supply & demand.
- Perform data analysis and provide recommendations to achieve sales target.
Senior Sales & Application Engineer- Ophthalmology
Medical Developments Drug Store LLC
Dubai
2013.04 - 2016.01
- Performed Sales activities in Dubai and North Emirates Hospitals and Medical Centers for Ophthalmic Products.
- Exhibited strong technical aptitude and application expertise resulting in optimized performance, and sales increments.
- Worked with customers for needs analysis and to determine vendor costs.
- Educated and trained several employees on new technologies through presentation and individual support.
- Handled Tenders, Projects proposals and designs.
- Handled Demonstrations, Training for Medical Staff on various Ophthalmic Devices.
- Follow up Customers Satisfaction and requirements.
- Configured and Installed the Image viewing systems in hospital ophthalmic department's Network for Corneal Topography and Optical Coherence tomography Systems.
Sales & Service Senior Engineer-Ophthalmic & Derma
Medical Developments Drug Store LLC
Dubai
2010.04 - 2013.04
- Performed Demonstrations, Presentation for Dermatology Lasers and Ophthalmic Devices.
- Handled Training and Teaching Medical Staff on Medical Equipment.
- Handled Offers, Quotations, Projects Proposals …etc.
- Installation and commissioning of Laser equipment.
- Installation and commissioning for various ophthalmic equipment.
- Carried out technical services and maintenance works, such as PPM, Service Calls, software problems, software updates and others.
- Carried out sales responsibilities for Dermatology & Ophthalmology Devices.
Sales & Service Engineer /Ophthalmology and Derma
Medical Developments Drug Store LLC
Dubai
2008.04 - 2010.04
- Sales Work within Dubai & the north emirates (Dermatology & Ophthalmology Equipment).
- Performed Demonstrations and End- user Training.
- Handled Tenders & Auctions.
- Preventive and corrective maintenance for various machines including derma lasers and ophthalmic diagnostic machines.
- Prepared plans and layouts for equipment or system arrangements and space allocation while performing complete Dermatology or Ophthalmology Departments.
Education
Bachelor of Engineering Technology - Biomedical Engineering
Ajman University of Science & Technology
Ajman, UAE 2002.09 - 2007.06
Skills
Business Development and Planning
Strategic Account Development
Sales Processes
Relationship Building
Technical Support
After-Sales Support
Customer Service management
Certification
Spectralis Service Training Certificate / Heidelberg Engineering GmbH.
Affiliations
- Member in the Jordanian Engineers Association.
Timeline
Spectralis Service Training Certificate / Heidelberg Engineering GmbH.
2022-03
Sales Manager - Ophthalmic Division
Medical Developments Drug Store LLC
2021.12 - Current
Senior Sales and Project Engineer
AL Mashreq Medical Supplies
2021.04 - 2021.12
Heyex2 and Heyex PACs support Basic Training Certificate/ Heidelberg Engineering.
2021-01
Technical Training Certificate for service Engineers / Heidelberg Engineering GmbH.
2020-04
Certificate of Attendance of Hospital Design and Build Conference, Dubai.
2018-10
Project Management Professional Course/JPP Management Consultants, Dubai/ UAE.
2018-09
SDI/ BIOM Product Training Certificate / Oculus Optikgerate GmbH.
2018-05
MEA Sales Boot Camp Certificate / Heidelberg Engineering GmbH.
2018-05
Ophthalmology Imaging Workshop Participation Certificate.
2017-04
Sales and Marketing Training (Ophthalmology Ultrasound and Laser Devices)/ Quantel Medical.
2017-03
14Th International Spectralis Symposium (ISS) Vienna, Austria/ Heidelberg Engineering GmbH.
2016-11
SDI/ BIOM Product Training Certificate / Oculus Optikgerate GmbH.
2016-11
Sales Manager - Ophthalmic Division
Medical Developments Drug Store LLC
2016.01 - 2021.03
Product Training Certificate (Ultrasound and Laser Ophthalmic Systems)/ Quantel Medical.
2015-02
3Rd Oculus MENA Sales Training (PentaCam/ PentaCam HR) Certificate/ Oculus Optikgerate GmbH.
2014-11
3Rd Oculus MENA SDI4/BIOM5 Sales Training Certificate/ Oculus Optikgerate GmbH.
2014-11
3Rd Oculus MENA Sales Training Corvis ST/ Oculus Optikgerate GmbH.
2014-11
Product Training Certificate (Ultrasound & Laser Systems)/ Quantel Medical.
2014-03
Sales Training Certificate for PentaCam/ PentaCam HR/ Oculus Optikgerate GmbH.
2013-12
Oculus Service Training Certificate - Dubai/ Oculus Optikgerate GmbH.
2013-12
Sales and Product Training Certificate for CORVIS ST / Oculus Optikgerate GmbH.
2013-12
Senior Sales & Application Engineer- Ophthalmology
Medical Developments Drug Store LLC
2013.04 - 2016.01
Oculus Service Training Dubai / Oculus Optikgerate GmbH.
2012-12
Technical Training Course (Service, Application and Operation)/ Heidelberg Engineering GmbH.
2011-11
Course Attainment Certificate for 2D AutoCAD (R2010), Jordan Engineers Association, Amman, Jordan.
2010-08
Sales & Service Senior Engineer-Ophthalmic & Derma
Medical Developments Drug Store LLC
2010.04 - 2013.04
Application Training on Dermatology Laser Devices -Asclepion laser Technologies.
2009-04
10Th International Congress of the Middle East African Council of Ophthalmology - Kingdom of Bahrain Attendance Certificate.
2009-03
Sales & Service Engineer /Ophthalmology and Derma
Medical Developments Drug Store LLC
2008.04 - 2010.04
Product Training on Dermatology Laser Devices -Asclepion laser Technologies.
2008-04
Dubai International Hospital Management Conference & Exhibition Attendance Certificate.
2007-04
IEEE Women in Engineering participation Certificate - WETEX 2007.
2007-03
IEEE Certificate of Appreciation for valuable contribution to WETEX 2007.
2007-03
IEEE the Third International Conference on Innovations in Information Technology.
2006-11
Internship with ASIA for Medical Equipment (Ultrasound Systems and Derma Laser Devices), Amman, Jordan, for 6 Weeks.
2006-07
1St IEEE UAE Student Day participation Certificate.
2006-05
DEWA Attendance Certificate “Water Treatment Chemicals for Boilers Open and Closed Loop Systems, Potable Water and Waste Water"/ WETEX 2006.
2006-03
Internship Training in AL Khalidi Hospital, Amman, Jordan in Biomedical Engineering Department.
2005-09
Bachelor of Engineering Technology - Biomedical Engineering
Ajman University of Science & Technology
2002.09 - 2007.06