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SAHANA SHRUTHI HARIHARAN
Marketing And Branding Manager
DUBAI
Summary
Results-driven professional with over 10+ years of experience in Marketing and Communications, specializing in driving business impact and revenue growth through strategic digital marketing, impactful exhibitions, and high-profile events. Adept in social media management, demand generation, and effective product branding, excelling in both B2B and B2C environments. Known for my optimistic adaptability, strong teamwork skills, and high enthusiasm while staying focused and committed to delivering exceptional results in every project.
Overview
14
14
years of professional experience
7
7
years of post-secondary education
6
6
Certifications
Work History
Marketing Events and Sponsorship Manager - OPS
Network International LLC
5 2023 - Current
- Successfully organized and delivered over 50+ engaging customer events from 2023 to 2024.
- Manage administrative logistics of event planning, event booking, and event promotions.
- Oversee preparation and management of event budgets to deliver at or below projected costs.
- Maintain and built comprehensive database of industry contacts, vendors, and venues.
- Develop and implement successful marketing plans and strategies to generate business revenue.
- Generate ideas to enhance and showcase current business offerings in interactive and engaging format to clients.
- Conduct market research to identify new opportunities and target markets.
- Develop content strategy to effectively engage target audiences.
- Generate sponsorships with related and partnering entities to enhance marketing objectives.
- Use strong analytical skills to track event ROI and benefits, along with problem-solving skills to develop effective solutions for challenging situations.
- Increased event revenue through effective negotiation of sponsorship agreements, maximizing value for both parties
- Oversee annual NPS rollout and scores in collaboration with business heads, clients, and third-party contractor.
INTRANET MANAGER
Network International LLC
06.2021 - 04.2024
- As Intranet Manager and primary owner of technology that connects business, first step was setting up the platform and make it accessible to all staff across all regions that we operate in - including Middle east and Africa.
I was able to spearhead the build of Network International's “virtual headquarters”, a place that connects employees, keeping our organization transparent, and engaging all employees in what matters most! - Day-to-day activities post launch include, coordination with leaders across the organization, project managing a steady drumbeat of engaging news, maintaining intranet's visual design, working with site owners and content contributors across the organization, monitoring analytics to gauge what content is working, and holding keys to the intranet's core administration
- Design the intranet to act as Collaboration tool – support collaboration both employee engagement and communications. Highlight awards/badges and endorse colleagues
- Enable training – Company driven training content upload to be facilitated and easy to access for over 1500 users.
- Act as Frontend Corporate systems – providing intranet as a common front end to access internal systems as hotlinks
- Information & Document Management – consistent one stop shop to find all company wide information
- Workflow – apps to automate administrative processes, Ex: Document approval process before publishing, hence saved time and increased efficiency by implementing initiatives that addressed long-standing internal gaps.
- Driving operational improvements which concomitantly result in savings and improved profit margins.
- Participate in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
ASSISTANT MANAGER DIGITAL MARKETING AND BRANDING
NETWORK INTERNATIONAL LLC
01.2016 - 12.2021
- Assisted with initiation, deployment, monitoring and scaling of all group marketing campaigns, branding activities and communications alongside a proficient team to drive strategic planning across corporate branding, digital advertising and website management, social media strategy, product marketing, demand gen, events and activations along with provision of research and insights
- Liaised and managed marketing initiatives across UAE, Jordan, Egypt, Nigeria and South Africa
- Built brand awareness by development of event strategies, tactical plans and promote accomplishment of marketing goals through client events, direct email campaigns and digital strategy ensuring content message reaches target audience
- Managed marketing budget to develop and execute marketing strategies and forecast plans for business segments
- Responsible management of digital platforms including corporate website and microsites to boost brand awareness and visibility, generate leads and better engage customers to thereby promote sales
- Ensuring branding guidelines, policies & procedures are maintained and followed for any artwork or template creation
- Ensuring brand visibility and accuracy through all event and media platforms - Internal and External
- Proved successful working within tight deadlines and fast-paced atmosphere
- Analyze and generate (Google) detailing campaign performance and customer engagement trends in actionable and meaningful insights to Senior Management, Sales effectiveness team
- Liaise with third- party suppliers for cost effect and timely delivery of brand related assets (Including corporate gifts and giveaways)
GROUP MARKETING CORDINATOR
Network International
01.2013 - 12.2015
- Assisted with over 100 Marketing events and projects and analyzed data to identify opportunities for improvement.
- Assisted all internal team with UAE and across regions in Events, PR, Branding and Digital Marketing spaces.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Managed Marketing Budgets and spends
- Identified issues, analyzed information and provided solutions to problems.
- Developed team communications and information for meetings.
EVENTS SUPERVISOR
ECO-CUBE
01.2012 - 01.2013
- Executed and managed over 50 Brand Activation campaigns - Engagement activities with brand's target audience
- Managed event logistics and operations, including support staff, vendor services, models, promoters and volunteers for product launches, conferences and trade shows
- Monitored ongoing social media campaigns for various brands
- Statistical reports, feedback and analysis on each brand activity was provided to clients
- Increased client satisfaction by delivering tailored events that met their unique objectives and preferences
- Led cross-functional teams in execution of successful events, fostering collaboration and communication among all stakeholders
BUSINESS DEVELOPMENT EXECUTIVE
RAD COMMUNICATIONS
04.2011 - 01.2012
- Key client management and servicing for 5 Key account including Samsung and Damas.
- Conducted market research to generate new business leads
- Conduct sales pitches and presentations to prospective clients
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business
- Created compelling proposals that demonstrated unique value of our services while addressing client needs and expectations
- Liaising with internal teams based on client briefs and requirements including dealing with production unit for collateral, stand build-ups
Client Servicing Executive
NOBLE ADVERTISING
01.2011 - 03.2011
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Created printed marketing materials designed to drive campaigns.
- Managed key client account of Pure Gold
- Communicated client briefs to design teams
- Liaising with internal design teams for campaign and product artwork changes based on client feedback
- Developed insights on marketing campaigns to assess performance against goals.
Event Coordinator
MCI GROUP
06.2010 - 12.2010
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions
- Onsite event management
- Delegate registration and assistance
Education
Master of Business Administration - Specialization Marketing and Finance
Murdoch University
01.2011 - 04.2013
Masters - Human Resource Management
Murdoch University
01.2012 - 04.2013
Bachelors - Media and Communication, Specialization Advertising and PR
Manipal University
Dubai, DU 01.2008 - 01.2011
Skills
Advertising and Marketing
Digital marketing and Branding
Exhibitions & Event Management
Communication and Networking Skills
Team Player
Expense Tracking
Budget Management
Certification
ASQ Approved Lean Six Sigma Green Belt
Software
Adobe Indesign
Adobe Photoshop
Front Page
Languages
English
Advanced
Hindi
Advanced
Urdu
Advanced
Tamil
Advanced
Malayalam
Advanced
French
Intermediate
Arabic
Elementary
Interests
Art
Movies
Reading and Poetry
Traveling
BETA level Ice-skating
Karate Black Belt - Shotokan Style
References
Furnished on Request
Additional Information
- Mobility : UAE driver's license
- Relationship Status : Married
Timeline
INTRANET MANAGER
Network International LLC
06.2021 - 04.2024
Google AdWords
06-2021
Google Analytics
02-2021
Digital Marketing Certification - Astrolabs
12-2019
KHDA-certified in Digital Marketing
12-2019
ASQ Approved Lean Six Sigma Green Belt
12-2016
ASSISTANT MANAGER DIGITAL MARKETING AND BRANDING
NETWORK INTERNATIONAL LLC
01.2016 - 12.2021
GROUP MARKETING CORDINATOR
Network International
01.2013 - 12.2015
EVENTS SUPERVISOR
ECO-CUBE
01.2012 - 01.2013
Masters - Human Resource Management
Murdoch University
01.2012 - 04.2013
BUSINESS DEVELOPMENT EXECUTIVE
RAD COMMUNICATIONS
04.2011 - 01.2012
Client Servicing Executive
NOBLE ADVERTISING
01.2011 - 03.2011
Master of Business Administration - Specialization Marketing and Finance
Murdoch University
01.2011 - 04.2013
Event Coordinator
MCI GROUP
06.2010 - 12.2010
EMDI - Diploma in Event Management and Innovative Marketing
01-2010
Bachelors - Media and Communication, Specialization Advertising and PR
Manipal University
01.2008 - 01.2011
Marketing Events and Sponsorship Manager - OPS
Network International LLC
5 2023 - Current
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