Sahar AMIRANI

Promoted in January 2026 in recognition of strong performance, business impact, and expanded regional responsibilities.

• Develop and execute annual brand and marketing plans aligned with business objectives, portfolio priorities, and commercial growth targets across GCC.
• Plan and execute product launches, integrated marketing campaigns, promotional strategies, and shopper engagement initiatives to strengthen brand positioning and drive business growth.
• Analyze consumer behavior, shopper insights, campaign performance, market trends, and business KPIs to identify growth opportunities and optimize marketing effectiveness.
• Drive retail excellence through brand activations, visibility, and merchandising strategies across 100+ pharmacy locations, contributing to a 20–25% uplift in sell-out, 15% increase in shopper engagement, and 10–15% growth in average basket size.
• Drive innovation in shopper experience by introducing interactive and experiential retail concepts that reinforce brand differentiation and enhance customer engagement.
• Partner with Sales, Medical, Key Account Management, Digital, Finance, Supply Chain, and Regional teams to ensure successful execution of brand initiatives across UAE, KSA, Kuwait, and Oman.
• Manage external agencies and production partners while monitoring marketing KPIs, campaign ROI, and business performance to optimize future marketing investments and ensure high-quality execution.

Promoted from Brand & Retail Marketing Executive to Brand & Retail Marketing Manager in 2022 in recognition of strong performance and expanded responsibilities.

• Supported development and execution of brand and retail marketing initiatives aligned with business objectives, annual marketing plans, and commercial priorities.
• Planned and executed product launches, pharmacy activations, promotional campaigns, and B2B engagement programs to increase brand awareness, customer acquisition, and product recommendation.
• Executed in-store visibility strategies through merchandising, POS materials, displays, and planograms, ensuring consistent brand presence and enhanced shopper experience.
• Analyzed campaign performance, retail execution, and field insights to identify improvement opportunities and optimize future marketing initiatives.
• Partnered with Marketing, Sales, Field teams, external agencies, and suppliers to deliver integrated marketing initiatives and high-quality marketing materials across pharmacy channels.
• Supported digital marketing, consumer engagement, and pharmacist education initiatives to strengthen brand visibility, product knowledge, and customer experience.

• Managed a portfolio of regional and global client accounts, including Unilever, Henkel, Lufthansa Group, and L'Oréal, partnering with clients to translate business objectives into integrated marketing solutions.
• Developed integrated marketing and brand communication campaigns across online and offline channels, collaborating with cross-functional teams to deliver impactful marketing solutions aligned with client objectives.
• Managed end-to-end execution of integrated marketing campaigns, ensuring quality, timely delivery, and consistent brand positioning across all consumer touchpoints.
• Led new business pitches by contributing to strategic concepts, proposal development, and client presentations, supporting business growth and client acquisition.
• Managed multiple client projects simultaneously, building strong stakeholder relationships and delivering marketing solutions in a fast-paced agency environment.

• Execute annual marketing calendar, delivering seasonal campaigns, promotional events, and customer engagement initiatives to increase footfall and enhance shopping experience.
• Plan and coordinate mall events, brand activations, and experiential marketing initiatives in collaboration with retail tenants and external partners.
• Develop co-marketing campaigns with tenant brands to maximize visibility, strengthen customer engagement, and support commercial objectives.
• Manage marketing partnerships, activation agreements, and stakeholder coordination to ensure seamless campaign execution.
• Collaborate with internal teams, agencies, and suppliers to deliver integrated marketing initiatives on time and within budget.
• Monitor campaign performance and customer engagement, leveraging insights to optimize future marketing activities and enhance overall customer journey.