Sajjad Azees

Growth Path: Assistant Marketing Manager (2007 – 2011) | Marketing Manager (2011 – 2018) | Marketing & E-Commerce Manager (2018 - Present)

• Developing and implementing omnichannel strategies to drive business growth, e-commerce growth, and retail presence.
• Enhancing brand visibility and customer engagement through the development and execution of comprehensive marketing strategies.
• Overseeing digital marketing initiatives, including social media, content marketing, and SEO, driving a 20% increase in online engagement.
• Managing the annual marketing calendar and budget, optimizing resource allocation for maximum ROI.
• Spearheading P&L responsibilities, consistently meeting or exceeding revenue targets while maintaining cost efficiency.
• Launching innovative promotional campaigns to increase brand awareness and engagement with customers.
• Collaborating with cross-functional teams, fostering effective communication and ensuring alignment of marketing strategies with overall business goals.
• Conducting in-depth market research and analysis to identify trends, opportunities, and customer preferences, leading to data-driven decision-making.
• Working closely with creative agencies to develop impactful marketing POS materials that enhance brand positioning.
• Providing valuable insights into competitors' marketing strategies and maintaining a competitive edge through competitor analysis.
• Driving content planning and executing a robust social media strategy across platforms such as Facebook, Instagram, Google Ads, PPC, and utilized Facebook Pixel for targeting audience engagement.

Growth Path: Assistant Marketing Manager (2007 – 2011) | Marketing Manager (2011 – 2018)

• Served as Assistant Marketing Manager and played a pivotal role in the establishment and development of the marketing department and the in-house decoration department from the ground up.
• Supervised and coordinated with branch managers to ensure effective in-store product displays and merchandising materials, utilizing economic space to optimize visibility and drive customer interest.
• Handled all aspects of the AGM meetings, Gulfood & SIAL exhibition from planning to execution.
• Revolutionized communication channels by implementing an innovative and automated WhatsApp platform.
• Represented the company as a PR and Brand Ambassador at various events and trade shows.
• Created marketing collateral in alignment with brand guidelines.
• Spearheaded rebranding initiatives to boost brand awareness and realign marketing collateral with client values and mission.
• Leveraged a deep understanding of the brand to effectively promote the organization, build strategic partnerships, and enhance brand visibility within the industry.
• Collaborated with cross-functional teams such as Sales, Operations, and Product Development to align marketing strategies with overall business objectives.
• Conducted regular competitor analysis to assess industry trends, pricing strategies, and promotional activities.
• Leveraged these insights to refine marketing strategies, differentiate the brand, and stay ahead of competitors in the market.
• Kept abreast of the latest marketing trends, tools, and best practices, integrating this knowledge into marketing strategies, and driving continuous improvement in marketing activities.
• Worked on comprehensive planning, strategizing, and execution to create functional departments that supported the organization's marketing objectives.

• Collaborated closely with the Marketing Manager to devise and implement innovative marketing strategies, encompassing both above-the-line (ATL) and below-the-line (BTL) initiatives, alongside dynamic marketing programs, advertising campaigns, and promotional activities
• Conducted market research and analyses, effectively gauging the company's market position while identifying lucrative opportunities for business expansion
• Pioneered efforts to broaden the customer base and bolster brand recognition through targeted ATL and BTL endeavors
• Orchestrated the development and execution of captivating promotional and branding materials, such as posters, enticing shelf talkers, captivating flyers, engaging brochures, alluring magazines & banners, compelling giveaways, captivating kiosk and exhibition signage, and more.