Sakher Al Shraideh
Dubai
Summary
Accomplished entrepreneur with progressive industry background and decisive leadership style. Offer strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands.
Building advancements in the GEO, LEO and multi-orbit satellite communications networks in the region by execution of complex strategic plans fostered on mutual benefit strategic business relationships.
Trusted advocate among national operators and service integrators for transformative technology through long standing business relationships in the Middle East and Africa, advancing the satellite industry and expanding government and private sectors satellite services outreach.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Vice President, Sales & BD - MEA, CA & Turkey
Kymeta Corporation
01.2024 - Current
- Establish Kymeta as the premium solution for comms on the move in the region.
- Successfully forecasted and implemented regional sales strategies increasing revenue by 320% YoY in FY24
- Solidified the MEA region as the number 1 growth region for Kymeta in 2024
- Leveraged long standing business relationships to navigate partnerships with national organizations in GCC for the adoption of Kymeta technology for LEO network launch in the O&G, maritime & rail segments with +500 sites and revenue of +$5M to date
- Built demand in Iraq resulting in adoption of Kymeta technology in 4 critical government networks resulting in superior comms on the move satellite networks with a boost of +$10M in sales revenue to regional sales.
- Managing target achievements in all verticals - MIL, maritime, land mobility and fixed application GEO, LEO & Multi-orbit constellation networks
- Leveraged alliances with Eutelsat to gain market share in Libya with the national operator RLTT for their LEO network launch increasing North African presence.
- Developed strategic regional partners for Kymeta, planting presence for long term success.
- Exceeded sales goals by 116% of target in FY24 through effective time management and resource allocations.
Sales Director - MENA, CA
Kymeta Corporation
08.2022 - 01.2024
- Established revenue forecasts and implemented regional sales strategies increasing Kymeta sales in the region from marginal to multi-million dollars in FY23
- Successfully secured strategic partnership with Saudi Telecom Company resulting in multi-million dollars contracts for Kymeta user terminals
- Facilitated adoption of Kymeta terminals in defense & commercial multi-orbit satellite networks in the region.
- Utilized consumer trends to shape sales approaches
- Exceeded sales goals by 110% of target in FY23 through effective time management and resource allocations.
Sales Director, EMEA
ABS - Agility Beyond Space
09.2020 - 08.2022
- In charge of key accounts in the region and most notably customers in GCC & EMENA
- Led a team of 2 sales executives achieving 150% in FY20 & 103% of target in FY21. Leaving team with excess of target near to FY22 end.
- Achieved a breakthrough into defense sector in GCC countries with a multi-transponder/multi-year +$15M satellite capacity deal.
- Successfully managed and navigated a $60M long term contract with a strategic partner for satellite coverage across the entire MENA region.
- Increased geographical region of sales office through success from MENA to South Europe, Middle East & Africa.
Sales Director - MENA & Europe
ABS - Agility Beyond Space
01.2019 - 09.2020
- Leveraged business relationships to host Central African Republic national operator Telecell's majority terrestrial network GSM backhauling over satellite with 80% market share.
- Successfully closed and managed satellite capacity provision info Libya O&G and banking sectors over Alruya & Saudi Netlink VSAT networks on ABS satellites resulting in multi-million dollar deals and planting of ABS as major player in country.
- Successfully created partnership with Hellassat hosting major gaming leagues SNG services in South Europe & Middle East.
- Exceeded sales goals through effective time management and resource allocations.
Sales Director - MENA
ABS - Agility Beyond Space
03.2016 - 01.2019
- Won Rally Dakar contract SNG satellite capacity contract in Saudi Arabia.
- Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
- Establish and adjust selling prices by monitoring costs, competition, and supply and demand.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Utilized consumer trends to shape sales approaches.
Product Marketing Manager
ARABSAT
07.2013 - 03.2016
- Identified and developed new services/ markets/ market segments for Arabsat's products and services related to the product aligned to the role holder
- Established the pricing, delivery and sales mechanisms for services
- Established the brand/ image of Arabsat's services in line with the long term plan of the organization
- Product Development & support the sales team in identifying new market and customer segments for enhancing sales revenue Identify sales opportunities and perspective customers for new services being launched by Arabsat by establishing pre-sale network with the existing customer base
- Co-ordinate market research for defining relevant customer/ market segment for new services being launched by Arabsat
- Lead the competitor analysis for the products and services aligned to the role holder to identify competitor's plans and create Arabsat's counter plans for the same to sustain its market share and customer basket
- Market analysis, Marketing, Business Marketing & market intelligence research analysis
Satellite Operations Engineer
ARABSAT
11.2010 - 06.2013
- Established a unique skillset that enabled myself as a junior engineer to become a team leader after 1.5 years for the Geo-location system. Geo-locating interference, exclusive broadcasting rights RFI and reporting directly to management.
- Handled technical issues, managing around 40-50 calls/emails per shift, trouble shooting to fixing each issue.
- Conduct ground system testing and participate in the operational validation of the ground segment, including interface tests, end-to-end tests and mission simulations, earth station full verification testing ESVT
- Cross functional satellite operations in Payload engineering, monitoring and control Communications payload, antenna and broadband VSAT, IDR, ISP, DTH broadcasting including multi-mission satellite, telecom trunking, telephony, internet, broadband knowledge in multiple frequency bands especially Ka, Ku and C-bands
- Experience in designing satellite communications network and performing link budget analysis
- RF spectrum monitoring and analysis skills including noise (possible intentional interference) source analysis and implications
Operations Eng.
Jordan Media City
10.2009 - 10.2010
- Earth station knowledge, monitoring satellites uplink & downlink traffic, configuring and troubleshooting Tx & Rx equipments, earth station resources optimization
- Completed walk-downs and on-site inspections during equipment installations and change management phases.
- Analyzed operability requirements for upgrades and new equipment installations.
Global Office CIE
Nokia Siemens Networks
03.2010 - 06.2010
- Completed engagement in Nokia Siemens Networks SDM (Subscriber data Management) involved GSM,TCP/IP,SS7,GPRS
R&D Internship
Thales Alenia Space
07.2009 - 09.2009
- Completed an internship at Thales Alenia Space, Toulouse, France on research on advanced satellite digital signaling schemes and design
Education
Bachelors Degree - Telecommunications Engineering
Jordan University of Science And Technology
Irbid - Jordan06.2010
Accomplishments
- Business Development - Initiated strategic partnerships which resulted in multi-million dollars in revenue and market dominance of LEO products in Saudi Arabia opening a new range of service offering and +$10's of millions revenue generation stream to Kymeta partner.
- Demand Generation - Created demand for MANET networks in Iraq which resulted in wide range adoption of mobility satellite connectivity and customer network improvement and resiliency with +100 satellite comms on the move sites added on 4 critical national networks.
- Awarded “Exemplary Sales Performance” for achieving the highest total contract value in 2020 with ABS for efforts in closing a +$15M satellite capacity contract.
- Successfully managed a satellite operator to satellite operator long term strategic partnership resulting in the continued success of a $60M multi-year contract
Websites
Certification
AIPMM (The Association of International Product Marketing & Management)
GVF 510, 520, 521
Languages
English
Proficient
C2
Arabic
Bilingual or Proficient (C2)
Timeline
Vice President, Sales & BD - MEA, CA & Turkey
Kymeta Corporation
01.2024 - Current
Sales Director - MENA, CA
Kymeta Corporation
08.2022 - 01.2024
Sales Director, EMEA
ABS - Agility Beyond Space
09.2020 - 08.2022
Sales Director - MENA & Europe
ABS - Agility Beyond Space
01.2019 - 09.2020
Sales Director - MENA
ABS - Agility Beyond Space
03.2016 - 01.2019
Product Marketing Manager
ARABSAT
07.2013 - 03.2016
Satellite Operations Engineer
ARABSAT
11.2010 - 06.2013
Global Office CIE
Nokia Siemens Networks
03.2010 - 06.2010
Operations Eng.
Jordan Media City
10.2009 - 10.2010
R&D Internship
Thales Alenia Space
07.2009 - 09.2009
Bachelors Degree - Telecommunications Engineering
Jordan University of Science And Technology
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