SAKSHI ARORA
Dubai,DU
Summary
Dedicated, goal-oriented and experienced in social media management as a Social Media Manager, Media Buying Executive and Facebook expert with a high-energy level and strong organizational skills with total experience of 3+ year where I developed and executed comprehensive social media strategies, managed content calendars, and oversaw community management. Successfully increased followers and engagement by implementing effective Meta ad campaigns and tracking both organic and inorganic growth. Subsequently, transitioned into a Media Buying Executive role, leveraging my expertise to manage partner programs with more than 50 clients and execute digital marketing strategies within the Meta Managed Partner Program and ORM for brands.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Social Media Manager
Precise Communications LLC
07.2023 - Current
- Handled social media calendar creation, community management, Meta ad campaigns, and social media strategy planning
- Handled client interactions and meetings to ensure their needs were met and fostered strong relationships
- Increased followers and engagement by implementing effective social media strategies
- Tracked and analyzed both organic and inorganic growth of social media pages
- Managed to enhance user interaction and brand presence
- Developed and executed content plans to maintain an active and engaging social media presence
- Conducted regular performance reviews to optimize social media strategies
- Collaborated with the creative team to produce compelling content aligned with brand messaging
- Monitored social media trends and competitor activity to identify new opportunities.
Media Buying Executive
Newbase 360 (Part of Altruist Group)
03.2022 - 07.2023
- Successfully managed and nurtured over 50+ partner accounts within the Meta Managed Partner Program
- Demonstrated expertise in handling diverse verticals, ensuring optimal growth and satisfaction for each partner
- Utilized strategic planning and effective communication skills to foster strong relationships with partners, driving collaboration and achieving mutual business objectives
- Implemented Online Reputation Management (ORM) strategies for Raymond, a prominent partner within the program, resulting in improved brand sentiment and online presence
- Played a pivotal role in executing digital marketing campaigns and media planning initiatives, leveraging Meta's suite of tools and platforms
- Received dual certifications as a Meta Digital Marketing Associate and Media Planning professional, validating comprehensive knowledge and proficiency in these domains
- Conducted regular performance evaluations and analysis of partner accounts, identifying areas for improvement and implementing effective strategies to maximize ROI
- Responsible for reporting on multiple paid campaigns for various clients, ensuring accurate and insightful analysis by tracking key metrics, such as impressions, clicks, conversions, and ROI, of campaign performance.
Freelancer(Paid Campaigns)
7TastyO Pickles Sangrur
03.2021 - 03.2022
- Successfully managed and executed Facebook paid campaigns for &TastyO Pickles, a small business specializing in gourmet pickle products
- Developed and implemented targeted advertising strategies to optimize campaign performance and reach the desired audience
- Created engaging and persuasive ad copy, compelling visuals, and effective calls-to-action to drive user engagement and conversion rates.
Education
MASTER'S OF COMPUTER APPLICATION -
Punjabi university
01.2020
BACHELOR'S OF COMPUTER APPLICATION -
Punjabi University
01.2018
Skills
- Strategic Planning
- Communication
- Partner Account Management
- Online Reputation Management
- Digital Marketing Campaigns
- Social Media Strategy
- Reporting and Analysis
- Ad Copywriting
- Audience Targeting
- Campaign Optimization
- Social Media Management
Certification
- GOOGLE - FUNDAMENTALS OF DIGITAL MARKETING
- META BLUEPRINT - DIGITAL MARKETING ASSOCIATE
- META BLUEPRINT - MEDIA PLANNING
Personal Information
Title: SOCIAL MEDIA AND MEDIA BUYING
Hobbies and Interests
- TRAVELING
- SOCIAL MEDIA
- ARTS & ENTERTAINMENT
- ILLUSTRATION
Timeline
Social Media Manager
Precise Communications LLC
07.2023 - Current
Media Buying Executive
Newbase 360 (Part of Altruist Group)
03.2022 - 07.2023
Freelancer(Paid Campaigns)
7TastyO Pickles Sangrur
03.2021 - 03.2022
MASTER'S OF COMPUTER APPLICATION -
Punjabi university
BACHELOR'S OF COMPUTER APPLICATION -
Punjabi University