Sakshi Ramchandani
Dubai
Summary
I help brands stop sounding like robots and start sounding like people. I turn ideas into action, create experiences people actually remember, and make content that connects.
I’ve built communities that come back month after month, campaigns that go viral for the right reasons, and strategies that actually make brands loveable (and yes, profitable too). I ask better questions, notice the small stuff everyone else misses, and translate insights into work that feels real.
I’m equal parts planner, storyteller, and doer, from quick videos shot on my phone to launching UAE's-unique community first events and working on business models that tie PR, social media marketing directly to results. I believe in simplicity, in listening more than talking, and in getting work done.
Basically, I make brands human again and have fun doing it.
Overview
6
6
years of professional experience
Work History
Head of Social Media and Communications
Cameo Communications
10.2024 - Current
- Led social media strategy and communications for high-profile clients including GE HealthCare, Quince, Freedom Pizza, Slaw Burger, Wagamama, and UAE Restaurants Group, driving engagement, brand visibility, and tangible business results.
- Conceptualized and executed innovative brand experiences and community-driven events, including:
Life of Concept: Mental Gym – a monthly ticketed social wellness event blending skill-building, networking, and culinary experiences, creating a recurring high-demand community experience.
Freedom Pizza collaborations – launched PR campaigns with Emarat, secured partnerships with Harley Davidson Ride Club for a disabled community pop-up, and developed a social café concept to foster learning, socializing, and friendship-building in Dubai.
Slaw Burger viral campaigns – ideated “Shred Your Ex, Get a Free Burger,” generating strong social engagement and media coverage.
Wagamama & Citywalk launches – crafted campaigns for cultural events and brand openings to boost awareness and footfall.
GE Healthcare brand storytelling – produced multiple photoshoots showcasing the human side of the brand, increasing engagement and credibility. - Partnered with the founder to develop business growth initiatives, including the UAE’s first results-only PR model, tying media coverage directly to measurable sales outcomes.
- Transformed brand presence on social media for UAE Restaurants Group, making content more authentic and increasing engagement by 10% month-over-month.
- Supported C-level executives to define their online voice, ensuring distinct and impactful personal branding.
- Managed content calendars, supervised and mentored the social media team, analyzed audience engagement data, and identified influencer collaborations to maximize reach.
- Hands-on execution across all channels—from quick video shoots to press releases—ensuring every piece aligns with brand strategy and delivers measurable results.
Content Marketer I Events Management I Creative Director
Masoom Minawala
06.2024 - 10.2024
- Managed content strategy and copywriting for Masoom Minawala’s personal brand, shaping her voice across fashion, beauty, and lifestyle platforms.
- Delivered campaigns for global brands including LG, Ponds, Bobbi Brown, and AlUla, achieving 873K+ interactions and 45M+ views while maintaining authenticity and brand consistency.
- Directed creative briefs, photoshoots, and video content, ensuring campaigns aligned with the influencer’s image and audience expectations.
- Oversaw influencer marketing collaborations, negotiating partnerships and driving visibility, engagement, and measurable results.
- Coordinated event activations and appearances, translating offline experiences into impactful online content.
Content Writer I Social Media Marketer I Pre-Sales I Product Marketer
Blue Logic Digital
01.2022 - 01.2024
- Owned content and campaign execution for digital products (chatbots, AI, e-comm, websites) and clients like Sony UAE & Atlantis Ocean Tale App.
- Grew a community from 0 to 10K+ in 90 days with intentional brand storytelling and sharp personal branding.
- Beat top competitors in LinkedIn follower growth for 6 months straight with no ad spend.
- Wrote pitch decks, restructured websites, and connected the dots between content, brand, and sales.
Social Media Ninja
Lootah Real Estate Development
01.2020 - 01.2021
- Flipped the typical 'sell the building' playbook by leading with trust, value, and customer education.
- Managed budgets, agency calendars, reports, and real-time reputation handling alongside corporate comms.
Education
BBA - Majors in Marketing
SP Jain School of Global Management
05-2022
Commerce Graduate -
The Indian High School Dubai
01.2018
Skills
- Social media strategy
- Content creation
- Brand storytelling
- Analytics interpretation
- Influencer marketing
- Event coordination
- Creative direction
- Client relationship management
Languages
English
Proficient (C2)
C2
Hindi
Native
Native
Arabic
Beginner (A1)
A1
Affiliations
Local Committee Vice President of Business Development at AIESEC in the United Arab Emirates
Timeline
Head of Social Media and Communications
Cameo Communications
10.2024 - Current
Content Marketer I Events Management I Creative Director
Masoom Minawala
06.2024 - 10.2024
Content Writer I Social Media Marketer I Pre-Sales I Product Marketer
Blue Logic Digital
01.2022 - 01.2024
Social Media Ninja
Lootah Real Estate Development
01.2020 - 01.2021
BBA - Majors in Marketing
SP Jain School of Global Management
Commerce Graduate -
The Indian High School Dubai