Saleem Sinokrot
Summary
Innovative Product Manager with a proven track record of increasing revenue by 5X and consistently delivering products on time with a strong sense of ownership. I excel at managing stakeholders and supervising products end-to-end, including sales, operations, and finance, with a keen focus on maximizing product revenue and ROI. Passionate about innovation, I adapt dynamically to market changes, developing products that meet evolving needs and exceed customer expectations. My customer-centric approach, strategic vision, and collaborative leadership enable me to build and lead cross-functional teams, driving measurable results and sustainable growth
Overview
8
8
years of professional experience
Work History
Lead Product Manager
Abu Dhabi Ports- (Digital Cluster)
Abu Dhabi, United Arab Emirates
10.2021 - Current
- Setting up the digital products, vision, mission, and strategies
- Working on Market research and customer discovery
- Working with the finance team on the P&L, financial model, and costing
- Setting up the sales team target, strategies, and customer segmentation
- Managed vendor relationships for cost-effective sourcing of materials and components, reducing production costs.
- Setting up SOPS
- Setting up product development processes and bug fixes.
- Developed detailed product roadmaps, prioritizing features based on user needs and business goals.
- Implemented agile methodologies for efficient project management, leading to faster iterations and more frequent releases.
- Optimized pricing strategies to drive revenue growth while maintaining customer value perception.
- Led successful product pivots, adapting to market changes and maximizing the company''s ability to capitalize on new opportunities.
- Led user experience improvements, resulting in increased customer satisfaction scores and reduced churn rates.
- Identified new market opportunities by conducting thorough competitor analysis and industry research.
- Leading the sales and operations teams
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Head of Product
Shopiniworld
Dubai, United Arab Emirates
06.2020 - 10.2021
- Articulating the short, med, and long term product vision
- Defining the MVP for testing the product value propositions, market and users validation
- Developing the product strategy and match it with the business goals
- Converting the customer, business, and stakeholders requirements into product increments
- Creating and prioritizing the product backlog according to value, urgency, and the business impact
- Spec'ing the product requirements and creating Epics and user stories
- Working closely with the UI/UX and development teams
- Addressing all of the internal and external stakeholders requirements (enhancements, and bug fixes).
- Developed comprehensive roadmaps to guide product development from ideation to launch, ensuring timely delivery.
Product Manager
Shipa Freight by Agility
Dubai, United Arab Emirates
09.2018 - 05.2020
- Supporting the full product life cycle; leading the ideation, validation, technical development, launch, and continuous improvement
- Working closely with UI/UX and development teams
- Using customer insight and the data analytics to validate customer problems and solutions throughout the product development process
- Conducting users interviews and validating their feedback
- Directly following up on the development team and addressing their concerns
- Successfully rolling out the new B2B customers into the SaaS product
- Preparing BRDS and PRDS and Epics and user stories spec'ing
- Define and update product KPIs based on daily and weekly gathered data using data mining and crunching to increase performance and QA figures
- Closely following up on the product releases
- Managing and maintaining the product backlog, and applying the UAT on the newly released as well as user stories backlog for implementation product increments
- Setting up supervising the product development process by applying the Scrum Soft Skills framework (sprint cycles, daily scrum, scrum review, and sprint planning)
- Setting up the product KPIs and measuring the success of the different initiatives
- Developed product documentation to communicate upcoming features and products to internal teams.
Product Manager
Freightos
Jerusalem
03.2016 - 06.2018
- Directly communicating the product progress and improvements with the B2B customer and the business stakeholders
- Applying product UAT, preparing the release notes, and supervising the product release
- Provide Customer Success and Marketing teams with recommendations on how to increase users interaction and best ways to turn prospects into customers.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Analyzed metrics to measure product performance.
Education
BCS in Industrial Engineering -
Jordan University Of Science And Technology
Jordan, Jordan01.2011
Skills
- Digital Transformation
- Product Management
- Sales
- Strategies
- E-commerce
- Fulfillment
- Digital Mail Forwarding
- Logistics
- SaaS
- Marketplace
- Data Analytics
- Scrum
- Customer Success
- Marketing
- Design thinking
- Cross Functional Leadership
- Product Roadmapping
- Stakeholder Management
- User Research
- Technical Product Knowledge
- Attention to Detail
- Product Strategy
- Critical Thinking
- Product Vision and Strategy
- Prioritization and Execution
- Roadmap development
- Goal Setting
Languages
Arabic
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Lead Product Manager
Abu Dhabi Ports- (Digital Cluster)
10.2021 - Current
Head of Product
Shopiniworld
06.2020 - 10.2021
Product Manager
Shipa Freight by Agility
09.2018 - 05.2020
Product Manager
Freightos
03.2016 - 06.2018
BCS in Industrial Engineering -
Jordan University Of Science And Technology