Salih Muhammed

Key Responsibilities:

• Lead end-to-end creative direction for video production, podcasts, and branded content
• Develop platform-specific content strategies for YouTube, Instagram, and LinkedIn
• Manage production workflows including scripting, filming, editing, and delivery
• Execute corporate media projects, interviews, and digital campaigns
• Coordinate with clients to translate business objectives into engaging visual storytelling
• Oversee studio operations, scheduling, and quality control

AI & Digital Integration:

• Utilize AI tools (Runway, Sora, Suno, OpenArt, ElevenLabs, ChatGPT) for content generation and production
• Implement AI workflows to optimize production efficiency and reduce turnaround time
• Leverage AI for scripting, ideation, and campaign optimization

Key Responsibilities:

• Planned and executed multi-channel digital marketing campaigns across Meta, Google, and SEO platforms
• Developed brand positioning strategies ensuring consistent messaging across all digital touchpoints
• Designed and managed website development projects using WordPress and Shopify
• Built and optimized eCommerce stores including product structuring, UI/UX flow, and payment integration
• Implemented conversion-focused landing pages and sales funnels to improve lead generation
• Conducted market research, competitor analysis, and performance tracking
• Managed client accounts, reporting, and strategic recommendations
• Optimized email marketing and marketing automation workflows (HubSpot)

Key Achievements:

• Improved Return on Ad Spend (ROAS) through targeted campaign strategies
• Increased annual revenue by 40% through integrated marketing and eCommerce optimization
• Successfully launched and managed multiple eCommerce platforms with improved conversion rates

• Developed and executed advertising strategies to support brand awareness and sales
• Managed SEO (on-page & off-page) and improved website performance
• Handled social media campaigns (organic & paid) to increase engagement
• Created content, scripts, and marketing materials for digital platforms
• Monitored trends and consumer behavior to refine marketing strategies

Key Achievements:

• Increased engagement and visibility across digital platforms
• Successfully managed multi-channel campaigns supporting business growth