Summary
Overview
Work History
Education
Skills
Timeline
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Salma Ahmed Ibrahim Hashim Alhashimi

Dubai

Summary

Communications and events professional with a strong background in strategic media planning, public relations, and content development. Experienced in managing high-level institutional events, producing bilingual communications, and driving brand visibility across traditional and digital platforms. Adept at leading cross-functional initiatives and building impactful stakeholder relationships within the education and government sectors.

Overview

8
8
years of professional experience

Work History

Communications and Events Specialist

Hamdan bin Rashid Al Maktoum Foundation for Medical and Educational Sciences
09.2019 - Current
  • Support the execution and coordination of local and international events across the UAE, Europe, and Asia
  • Collaborate with global organizations such as UNESCO, ISESCO, and EFQM to deliver high-level forums and award ceremonies
  • Represent the Foundation as a public speaker and MC at key events, ensuring smooth flow and high-level representation
  • Work closely with speakers and guests from different nationalities to ensure seamless coordination and engagement
  • Coordinate the preparation and review of official agreements and partnership documents in collaboration with internal departments and external stakeholders
  • Develop bilingual content (Arabic & English) for speeches, reports, media materials, and internal communication
  • Edit and produce the Foundation’s monthly internal newsletter in Arabic and English
  • Coordinate with the graphic design team for branding and event materials
  • Use the GRP system to process purchase request forms
  • Monitor and report KPIs of the communications and events office
  • Measure attendee and stakeholder satisfaction following each event to ensure quality and inform future enhancement
  • Certified internal auditor for ISO 9001:2015
  • Member of the Foundation’s Innovation Lab Committee

Events Executive

Office of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi – Executive Office
03.2017 - 08.2019
  • Delivered exceptional event experiences by managing logistics and overseeing AV and catering teams
  • Developed strategies to increase event visibility and attendance
  • Represented the organization internationally, fostering key partnerships
  • Managed and optimized event budgets with focus on cost efficiency

Education

Master of Business and Quality - Project Management

Hamdan bin Mohammed Smart University
12.2022

Bachelor of Communication and Media Sciences - Integrated Strategic Communications

Zayed University
12.2016

High School Diploma - undefined

Dubai Modern Education School
05.2012

Skills

  • Strategic marketing
  • Project Management
  • Public Speaking & Master of Ceremonies (MC)
  • Content Creation (Arabic & English)
  • Public Relations & Media Outreach
  • Content Creation (Arabic & English)
  • Public Relations & Media Outreach
  • Social Media Management
  • Stakeholder & Partner Engagement
  • Budget Management
  • Vendors Management
  • Analytical thinking
  • Digital Proficiency
  • Data Analysis
  • Bilingual Communication (Native Arabic Speaker – English IELTS 75)

Timeline

Communications and Events Specialist

Hamdan bin Rashid Al Maktoum Foundation for Medical and Educational Sciences
09.2019 - Current

Events Executive

Office of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi – Executive Office
03.2017 - 08.2019

Bachelor of Communication and Media Sciences - Integrated Strategic Communications

Zayed University

High School Diploma - undefined

Dubai Modern Education School

Master of Business and Quality - Project Management

Hamdan bin Mohammed Smart University

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Salma Ahmed Ibrahim Hashim Alhashimi