Salma Eddinari

• Oversee the sales and marketing of advertising space across print and digital mediums
• Identify and engage potential advertisers globally, with a focus on UAE and Saudi Arabia, skillfully negotiating advertising rates
• Create effective advertising campaigns and packages
• Maintain strong relationships with advertisers, providing excellent customer service and ensuring relevance and appropriateness of advertising content
• Collaborate closely with editorial team to seamlessly integrate advertising content with overall theme of publication
• Develop and implement digital advertising strategies, expanding audience reach and increasing revenue
• Manage magazine's social media presence, elevating digital profile and engaging potential advertisers
• Sell events sponsorships
• Lead projects and conduct data analysis to identify opportunities for improvement.

• Managed a portfolio of luxury, travel, business, and kids' publications, delivering results across multiple platforms
• Worked closely with clients to understand their business objectives and developed creative, results-driven advertising solutions
• Introduced new brands to the portfolio and built long-term relationships with existing clients
• Delivered recommendations to promote brand awareness to key audiences
• Collaborated with the editorial team to ensure advertising content was appropriate and relevant to the publication's theme
• Developed and implemented effective strategies to expand the publications' reach and increase revenue
• I assisted with the launch of The Edit's new English website, providing expertise on website layout, advertisement placements, content direction, target audience, and brand differentiation from competitors.

• Conducted market research to attract clients in new territories.
• Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
• Sold non-traditional advertising in niche publications, commercial publications, digital platforms.
• Created and presented media and advertising packages to prospective customers.
• Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.

• Managed a team of 4 sales people (local and international)
• Responsible for driving new business, advertising, and partnership revenue in the form of digital, video, print, social influencer content, branded content, large- format events, and bespoke experiential events across the Condé Nast Luxury Portfolio, which includes Condé Nast Traveller and Architectural Digest Middle East
• Launched and sold sponsorship across several new events across the portfolio, including Traveller’s Readers’ Choice Awards, AD Art Of Dining
• Put in place commercial agreements with media representatives around the world
• Achieved targeted revenues, yields and developed new direct clients for Design and Travel brands, online/offline while kept good relationships with agencies
• Organized awards, bespoke events and curated A-List of guests and attendees
• Organized regular sales training and set in place KPIs
• Responsible for selling commercial video’s which includes projects for Macao Tourism, Lexus, Hermes, Alfa Romeo, Jumeirah, Renaissance, Al Tayer Motors, Visit Britain, Siyam World, Minor and Sharjah Tourism
• Conducted market research to attract clients in new territories.
• Developed sales leads and uncovered new business opportunities through prospecting and cold calling.

Handling the most leading titles -worldwide- :

• Forbes (US, Europe, Asia)
• Conde Nast Publications (Conde Nast Traveller, Vogue, Vanity Fair,
• GQ, Tatler and WIRED)
• Edipresse (South East Asia)
• Business titles: Handlesblatt and Nikkei BP
• Inflight magazines: Sawasdee
  

Role description:

• Build strong and meaningful relationships to increase repeat business
• Grow sales overall across all key markets
• Provide sales analysis and strategy
• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
• Coordinated with clients, internal teams and media leaders to consistently grow and improve client relationships based on revenue potential.

• Achieved targeted revenues, yields and developed new clients for fashion and lifestyle magazines: Emirates Woman and Emirates Bride
• Selling sponsorships for Emirates Woman Awards and bespoke private events
• Launched Open Skies Arabic
• Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
• Researched competitors' activities and products to uncover new trends