Salma Elfadul
Dubai,Dubai
Summary
Holds G-PMP, MBA, and has completed courses and exams for DBA, and is about to undertake thesis defense. Currently in process of obtaining the CBSPP certificate. Accomplished Business Development Manager with over 15 years of experience in project management, strategic planning, and community development across diverse industries, including oil and gas, trading, and public administration. Proven ability to lead and execute complex projects, optimize operational efficiency, and drive organizational growth. Responsible for leading the development and delivery of special projects and initiatives, ensuring alignment with defined objectives. Expertise in stakeholder engagement, risk management, and operational excellence has consistently resulted in significant cost reductions, increased profitability, and enhanced project outcomes.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Business development manager
Masar Alinjaz Trading LLC.
Dubai, UAE
11.2023 - Current
- Conducted market research and opportunity analysis, proposing four new investment projects, with three approved by management
- Managed projects from ideation to implementation, including design and evaluation of innovative solutions
- Executed strategic realignment in partnership with distinguished consultant, optimizing company structure and strategy post-integration of three new business units, leading to 25% operational cost reduction and 15% profitability increase
- Championed company research efforts to design and implement business continuity plan, ensuring seamless operations by leveraging data-driven risk management practices
- Led team through SAP ERP system integration, serving as main point of contact; improved operational efficiency by 18% and decreased processing time by 22%
- Cultivated strong client and partner relationships, enhancing client retention by 15%
- Liaised with internal and external stakeholders to support projects and proactively expanded team's knowledge base by building connections with experts
- Analyzed project risks with qualitative and quantitative methods, producing detailed reports and engaging stakeholders; decreased potential project setbacks by 35%, enhancing overall project efficiency and success rates
- Set example and guided business development team to uphold organizational values by providing clear direction, consistent feedback, and fostering culture of integrity and excellence.
Project Manager Business Development
Wemeex Shipping LLC.
Dubai, UAE
10.2022 - 10.2023
- Leveraged data-driven insights to identify business opportunities and developed comprehensive business model, outlining value propositions, customer segments, and revenue streams
- This approach resulted in 20% increase in revenue
- Developed feasibility study and dynamic financial models that accurately assessed viability and profitability of new ventures, leading to informed decision-making and successful business outcomes
- Established and maintained strong relationship with key clients to ensure long-term business success and sustainability
- Implemented effective functional policies, procedures, and controls, meeting all procedural and legislative requirements while delivering quality, cost-effective services
- Developed and managed budgets, implemented cost-control measures, and created competitive pricing strategies, achieving 10% reduction in operational costs and increased profit.
Senior Production Project Planner
Sharif Petroleum Operation Company
Khartoum, Sudan
05.2013 - 03.2022
- Managed over 122 projects for production department from ideation to implementation, ensuring delivery of assigned projects met expected outcomes, this included initiation, planning, scheduling, budgeting and cost control, resource planning, and procurement, while providing input for execution strategies, communication plans, reporting, monitoring, and closing
- Liaised with internal and external stakeholders to support projects and build relationships for project development and delivery, providing continuous support to project teams and identifying creative solutions to complex problems
- Managed project budgeting and cost control, preparing daily cost reports on status of costs incurred and variations of AFE and budget versus actual, achieving over 95% budget utilization in last 10 projects
- Oversaw project progress, ensuring accurate tracking of budget performance by reviewing and analyzing data objectively to identify any arising issues and providing continuous support to project teams in developing creative solutions to complex problems
- Led preparation of annual business plan and budgeting for production department, optimizing CAPEX and OPEX by considering historical budget performance, economic factors such as inflation and exchange rates, sectoral insights, and impact of world oil prices
- Successfully reduced OPEX costs by 18% in 2014 and by 38% in 2020
- Provided EPSA partners with detailed and analyzed daily, weekly, monthly, and yearly reports on crude oil production, exported amounts, gas production, deferment, inventory, and entitlement to facilitate decision-making process
- Offered recommendations that led to reduction in deferment time to 3%
- Monitored competency matrix and managed performance for 40 production department field staff
- Led talent development initiatives for section by creating training programs, which boosted overall team performance by 30% and enhanced skill proficiency levels by 25% within one year.
Community Development Manager (Secondment)
Ministry of Oil & Gas
Khartoum, Sudan
06.2020 - 03.2021
- Executed detailed needs assessments and impact surveys with diverse community groups; insights gained enabled targeted interventions that improved community resource allocation by 35% and boosted overall program effectiveness by 25%
- Developed and prepared community development programs, creating budgets, funding plans, and project proposals, including feasibility studies and business cases for special projects and initiatives, ensuring alignment with key Sustainable Development Goals (SDGs)
- Administered and tracked financial resources for community projects funded by oil and refinery companies, achieving 95% budget application rate and resulting in 25% increase in project outputs
- Communicated plans and projects to all stakeholders to ensure positive impact, support projects, and expand team's knowledge base by building connections with other stakeholders and experts
- Managed performance, developed, and motivated staff through leading talent development initiatives, encouraging innovation, and empowerment
- This approach resulted in 20% increase in team productivity and 25% improvement in employee satisfaction scores.
QHSE & Engineering Coordinator
Schlumberger
Ras Al Khaimah- UAE, Khartoum - Sudan, UAE, Sudan
04.2005 - 07.2010
- Created, issued, and implemented Standard Operating Procedures (SOPs), functional policies, objectives, KPIs, and controls based on ISO 9001:2000 standards, aligning with SLB Standard & Policies
- Conducted quarterly audits of procedures and monthly audits of work instructions, investigating deviations from desired standards and implementing Corrective and Preventative Actions (CAPAs) and effective change control measures, leading to 70% reduction in rework on pumps, motors, and protectors, 20% increase in procedural adherence, and 10% decrease in operational errors, significantly enhancing productivity
- Collaborated with engineering team to design and implement improvement measures, increasing product uniformity and enhancing customer experience, achieving 97% customer satisfaction record
- Measured and monitored service center quality performance against agreed KPIs and health and safety measures for compliance
- Championed Schlumberger injury preventive program, 5S+1, and operational excellence, resulting in 35% improvement in service quality, 60% improvement in Quest Reporting (SLB web for reporting HSE & SQ issues), and zero injuries in 2006
- Coached and trained service center staff in HSE and quality standards related to assembly and repair centers, achieving 94% completion rate for service center team courses in SLB LMS.
Production Planner & Inventory Control Engineer
Schlumberger Overseas S.A.
Khartoum, Sudan
02.2004 - 04.2005
- Streamlined materials requisition process by efficiently checking bill of quantities and technical specifications with end users, ensuring accuracy and timely processing
- Successfully identified and pre-qualified reliable suppliers for various expenditures categories, enhancing procurement efficiency
- Implemented structured bidders shortlisting process and released RFQs to invitees, resulting in improved sourcing processes and effective evaluation and negotiation
- Ensured commercial terms were checked and workable, leading to timely placement of purchase orders upon management approval
- Managed procure to pay cycle effectively, expediting delivery and processing invoices as per agreed payment terms, enhancing financial efficiency
- Planned and prepared trucking quotations and shipping pricing, optimizing logistics operations and reducing costs
- Selected appropriate logistic routes, optimized logistics operations, and arranged timely trucking, ensuring efficient and timely delivery of goods
- Provided technical support and reviewed logistic expenses, optimizing logistic operations and reducing costs
- Communicated with vendors regarding required items and negotiated prices.
Education
Ph.D. - Business Administration DBA - Finance
University of Khartoum
Khartoum, Sudan2025
Master of Science - Petroleum & Natural Gas
University of Khartoum
Khartoum, Sudan2018
MBA - Business Administration MBA
University of Khartoum
Khartoum, Sudan2008
Bachelor of Science - Mechanical Engineering
University of Khartoum
Khartoum, Sudan2003
Skills
- Project Management
- Strategic Planning
- Problem-Solving Skills
- Research and Analysis
- Analytical Skills
- Communication
- Delivery Of Projects
- Lead Project Teams
- Stakeholder Relations
- Leadership
- Stakeholder Engagement
- Budgeting and Financial Planning
- Business Initiatives Development
- Creativity and Fast Adaptation to Change
- Continuous Improvement
- Detail Oriented
- Technical Professionalism
- EHS & SQ Compliance
Certification
- Principles of Financial Accounting, IESE Business School of Navarra, 2023
- ISO 21500 and ISO 21502 Project Management Training, Udemy, 2023
- Google Project Management Professional (G-PMP), Google, 2023
- Strategic Planning Management, Creative Solution, 2021
- Advanced Budgeting and Forecasting Techniques Using Excel, ECOMAN, 2015
- Advanced Project Management, NEXT, 2010
- OFS-03 People Management Skills, NEXT, 2009
- Internal QMS Auditor Training, PSB Corporation, 2006
- Interpretation, Documentation, and Implementation of ISO 9001:2000 QMS, PSB Corporation, 2006
Languages
Arabic
English
Timeline
Business development manager
Masar Alinjaz Trading LLC.
11.2023 - Current
Project Manager Business Development
Wemeex Shipping LLC.
10.2022 - 10.2023
Community Development Manager (Secondment)
Ministry of Oil & Gas
06.2020 - 03.2021
Senior Production Project Planner
Sharif Petroleum Operation Company
05.2013 - 03.2022
QHSE & Engineering Coordinator
Schlumberger
04.2005 - 07.2010
Production Planner & Inventory Control Engineer
Schlumberger Overseas S.A.
02.2004 - 04.2005
Ph.D. - Business Administration DBA - Finance
University of Khartoum
Master of Science - Petroleum & Natural Gas
University of Khartoum
MBA - Business Administration MBA
University of Khartoum
Bachelor of Science - Mechanical Engineering
University of Khartoum