Salma El Zeairy

• Managed the operations of 8 clinics in UAE out of 100 clinics globally.
• Drove the business during COVID situation through cost optimization activities.
• Ensured 100% achievements of company’s qualitative and quantitative objectives.
• Achieved sustainable profitable growth for business throughout the clinics, monitoring the business KPI’s (Topline, Bottom line, Rate per session, Optimal utilization of resources, Conversion rates).
• Designed and Developed operational SOP/Processes.
• Established strong digital transformation project, Advanced the customer satisfaction rate by 30% through process automation.
• Liaised with departmental heads to ensure company-wide operational compliance with all licensing bodies (DHA, DOH).
• Nurtured culture of growth mindset across the system.
• Business growth through Talent acquisition/management.
• Lead 8 clinic managers and their 100+ team members.
• Team Mentoring and coaching to ensure a world class performance and employee satisfaction, Score grown from 70% to 74% in 2 years.
• Provided inputs for pricing strategies and direction to marketing team based on market studies.
• Conducted market research and planning to identify new opportunities for new services, locations, and personnel.
• Drove material control and supply chain processes across locations.
• Recommended solutions to improve profitability through financial data analysis.

• Oversaw operations at 12 locations across KSA.
• Start Up of new 2 locations from site selection to the achievement of the presales plan in line with sports federation requirements.
• Budget plan and achievement of targeted revenues.
• Improved Member Retention by 5% to match universal standards through social engagement project.
• Introduced vending machines and enhanced sales by 12% from non-membership services.
• Team performance management.
• Vendor management system implementation.
• Developed pricing strategies in line with the marketing vision.
• Business development activities management (marketing tools/Corporates).
• Business Performance analysis and reporting through ERP – Oracle.
• Talent Acquisition and employee retention target achievements.
• Conducted competition analysis to standardize Brand USP’s.
• ERP System support and management (design, implementation, auditing, control).
• Infrastructure/Maintenance team management.

· Operational Management of KSA Clinics.

· Adherence to the laid down sales plans as well as marketing orientation.

· Establishing, maintaining and expanding current customer base.

· Managing BD and ROI.

· Increasing business opportunities through various routes to market – Corporate management.

· Process mapping and lean process, ISO 9001 implementation.

· Responsible for running the business as per laid down standards maintaining the service quality health.

· Ensuring the training/development plans are implemented as per laid plans.

· Team Engagement and Surveys.

· New Launches follow up and measurements.

• Improved quality health all over the plant.
• Lead and managed all production and quality activities as per the laid down systems.
• Implemented ISO 9001 system.
• Cost Of Poor Quality team leader.
• ISO 14001, 18001and GMP standards implementation.
• MMEM (Marico manufacturing excellence module) Launch and implementation.
• Co-ordination with MOH (inspection and GMP audits execution).