Football
Salman Qaseem
Ecommerce Executive at Landmark Group
Dubai
Summary
I am a highly motivated professional with a strong drive for success and a passion for delivering exceptional results. With extensive experience in e-commerce, marketing, and coordination, I excel in optimizing customer experiences and streamlining digital operations. Committed to continuous growth, I align my professional goals with those of a forward-thinking organization, driving success and innovation on a broader scale.
Overview
8
8
years of professional experience
4
4
Languages
Work History
Ecommerce Executive
Landmark Group
11.2023 - Current
- Spearheaded major campaigns like White Wednesday, Ramadan, and Holiday promotions, managing execution, communication, and performance tracking.
- Led the Arabic site optimization project, working with external vendors to enhance copy and improve relevance for KSA and UAE consumers.
- Introduced and ran gamification initiatives, including Shukran Millionaire, Shukran Points Giveaways, Cataboom, and zero-value vouchers, increasing engagement and aligning incentives with sales campaigns.
- Drove category growth by analyzing market trends, consumer behavior, and performance data, collaborating with buyers and merchandisers to optimize assortment and sales.
- Led end-to-end merchandising and marketing execution, ensuring optimal product visibility, curated landing pages, and seamless campaign alignment.
- Developed and executed marketing strategies, aligning yearly campaign calendars and communication plans with brand objectives.
- Led digital transformation projects, including the transition from Algolia to Bloomreach, improving search relevance and personalization.
- Enhanced site engagement through initiatives in Ratings & Reviews, Quality Control (QC), and Landing Page Optimization to improve user experience.
- Optimized UX using data insights, leveraging Power BI (Merch Dash, Category Dash) and competitive benchmarking to refine strategies.
- Managed content workflows with cross-functional teams using tools like Asana, Amplience, and Algolia, ensuring smooth execution of merchandising and marketing initiatives.
Ecommerce Content Merchandiser
Landmark Group
02.2022 - 10.2023
- Proficient in CMS tools such as SAP Hybris, Monetate, Amplience, and Content Central, ensuring seamless content management. Managed key website elements (banners, navigation, product rails, landing pages, in-store offers, badging) and executed timely approvals/unapprovals.
- Led the upload, quality check, and execution of merchandising, marketing content, and promotions across UAE, KSA, Bahrain, Kuwait, Qatar, and Oman. Developed and managed promotional campaigns, including vouchers (Serial, Promotional, Affiliate) and region-specific bank offers to drive engagement.
- Optimized product visibility through Monetate FOMO banners, strategic recategorization, and visually engaging badges. Successfully coordinated high-impact sales events like White Wednesday, ensuring smooth execution through expert scheduling and merchandising.
Service Delivery Executive/Web Content Writer
Azym Technologies
08.2021 - 12.2021
- Create and deliver website content using creativity and research tools, aligning with daily orders.
- Review, research, and conduct daily quality checks on website content before approval for the design stage.
- Ensure originality by eliminating plagiarism and sourcing fresh, innovative ideas for website composition.
Online Sales & Marketing Executive
Azym Technologies
01.2021 - 08.2021
- Generate daily leads through cold calling and strategic social media marketing.
- Close deals with new clients while maintaining strong relationships with existing customers.
- Manage payment collection, provide client support, resolve conflicts effectively, and oversee service renewals.
- Conducted comprehensive market research to identify emerging trends and opportunities for business expansion.
Research (Intern)
Tecom
11.2019 - 12.2019
- Completed research, compiled data, and assisted in timely reporting.
- Attended meetings and presentations to learn project details.
- Evaluate the satisfaction and concerns of students, employees, and residents in Tecom facilities to gather valuable feedback.
Research Associate (Intern)
BNC (Industry Networks)
06.2019 - 08.2019
- Conduct research using industry tools to collect and update construction data in company software daily.
- Prepare weekly reports and presentations to analyze and communicate key findings.
Collections Officer
Tahseel (Etisalat Section)
11.2017 - 01.2018
- Advise customers on effective debt repayment strategies and necessary actions.
- Maintain detailed records for each case, including contacts, communication history, and actions taken.
Sales and Marketing (Intern)
Zomato
05.2017 - 07.2017
- Engage with regular and potential customers to showcase products, highlight key features, and drive sales.
- Ensure customer satisfaction by verifying that any necessary changes or resolutions have been implemented effectively.
Education
BBA - Marketing Management
Szabist
Dubai, United Arab Emirates 04.2001 -
GED -
Pearson
Dubai, United Arab Emirates 04.2001 -
High School Diploma -
The Westminster School
Dubai, United Arab Emirates 04.2001 -
Skills
E-commerce platforms
Competitor analysis
Website management
Google analytics
Action planning
Storefront creation
Landing page optimization
Microsoft office
Bloomreach- SEO
Asana/Algolia/JIRA
Amplience
Games & Gamification
Interests
Reading
Music
Art
Networking
Travel
References
Will be furnished upon request.
Timeline
Ecommerce Executive
Landmark Group
11.2023 - Current
Ecommerce Content Merchandiser
Landmark Group
02.2022 - 10.2023
Service Delivery Executive/Web Content Writer
Azym Technologies
08.2021 - 12.2021
Online Sales & Marketing Executive
Azym Technologies
01.2021 - 08.2021
Research (Intern)
Tecom
11.2019 - 12.2019
Research Associate (Intern)
BNC (Industry Networks)
06.2019 - 08.2019
Collections Officer
Tahseel (Etisalat Section)
11.2017 - 01.2018
Sales and Marketing (Intern)
Zomato
05.2017 - 07.2017
BBA - Marketing Management
Szabist
04.2001 -
GED -
Pearson
04.2001 -
High School Diploma -
The Westminster School
04.2001 -