Summary
Overview
Work history
Education
Skills
Professional Attributes
Timeline
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SALMAN SHABBIR

SALMAN SHABBIR

Dubai,UAE

Summary

  • Experienced eCommerce and digital operations specialist with over 8+ years of proven success in driving revenue growth and optimizing digital strategies across the MENA region. Currently overseeing the Samsung MENA eCommerce operations, a $4.5M* Project, where I lead cross-functional teams to elevate customer experience, streamline omnichannel engagement, and maximize conversions. Known for creating strategic, data-driven content management and targeted campaigns on platforms like SAP Hybris, Adobe Experience Manager, and Amplience, I consistently deliver impactful results in dynamic, high-growth environments.

Overview

8
8
years of professional experience
2014
2014
years of post-secondary education

Work history

Senior Digital Account Executive – Team Lead

Cheil MEA FZ LLC
Dubai, UAE
05.2021 - 11.2024
  • Managed Samsung's eCommerce presence across all MENA regions, maintaining high client satisfaction and securing $4.5M* in annual revenue
  • Built and led a team of 9, handling recruitment, training, and onboarding to equip them with the skills and knowledge for success
  • Created and implemented clear KPIs for the team, regularly tracking performance to ensure targets were met and aligned with project goals
  • Worked closely with Samsung’s teams to understand and exceed client expectations, ensuring that projects consistently met quality and timeline requirements
  • Developed and optimized CMS, promotions, and SEO strategies, driving significant increases in customer engagement and conversions
  • Streamlined campaign execution by coordinating with cross-functional teams, ensuring all content was aligned with Samsung’s brand standards and goals
  • Enhanced user experience by implementing SEO and UX best practices across key product categories, helping drive traffic and conversions
  • Led thorough quality checks (QA) to ensure seamless operations and error-free content, creating a reliable and engaging customer journey
  • Generated and presented analytics reports, delivering actionable insights to Samsung for ongoing improvements, tracking, and goal achievement

Ecommerce Executive

Rivoli Group
Dubai
12.2020 - 05.2021
  • Company Overview: http://www.rivolishop.com
  • Manage www.rivolishop.com & www.rivolieyezone.com across regions (UAE, Oman, Bahrain, Qatar)
  • Managed product catalogs for e-retailers (Amazon, Noon, Namshi, Ounass)
  • Administer the complete CMS for the above websites (SAP Hybris & Aspdotnet storefront)
  • Initiated & led enhancements/Improvements on the websites for better customer user experience
  • Communication with vendors in order to get new services
  • Prompt updates of product catalog & various attributes such as categories, facets, bread crumbs, Navigation etc
  • Handle campaigns & make necessary adjustments within TAT
  • Daily maintenance of the stock levels
  • Tracking site metrics using various tools such as Hotjar, Google analytics & User engage etc
  • Constructing promotions in order to maximize sales
  • Systematization processes between brands, graphic design & technology teams
  • Http://www.rivolishop.com

Senior Ecommerce Content Merchandiser - Team Leader

Landmark Group
Dubai
10.2016 - 12.2020
  • Managed a team of digital marketers and assigned annual, quarterly and short-term goals
  • Worked with the team to manage and achieve the goals by proper planning, guidance and execution
  • (Homecentre, Homebox & Max)
  • Managed the Brand experience – new look and feel of the website (Homecentre & Max)
  • Created Promotional impex’s for easy promotion configuration on the website
  • Leading the integration of Amplience in the banner upload process
  • Initiated several process improvements and innovations in both managerial and technical processes to reduce turnaround time
  • Managed territory launches for brands (Homebox)
  • Systematization processes between brands, graphic design, copywriting, content production and product management
  • Teams to validate and verify the content on the site

Education

Bachelor of Management Studies -

K.P.B Hinduja College of Commerce

Skills

  • SAP Hybris
  • Adobe Experience Manager
  • Amplience
  • Drupal
  • JIRA
  • Google Analytics
  • Team management
  • Goal setting
  • Cross-functional coordination
  • Catalog management
  • SEO
  • Customer journey mapping
  • Campaign optimization
  • Campaign execution
  • Analytics reporting
  • QA processes

Professional Attributes

  • Goal-oriented leader skilled in strategic planning and team motivation.
  • Highly adaptable and quick to learn, with a focus on driving results in dynamic settings.

Timeline

Senior Digital Account Executive – Team Lead

Cheil MEA FZ LLC
05.2021 - 11.2024

Ecommerce Executive

Rivoli Group
12.2020 - 05.2021

Senior Ecommerce Content Merchandiser - Team Leader

Landmark Group
10.2016 - 12.2020

Bachelor of Management Studies -

K.P.B Hinduja College of Commerce

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SALMAN SHABBIR