Salwa Zeineddin
Product Manager
Dubai
Summary
Dynamic and results-driven product management head with a proven track record in digital transformation, product strategy, and agile leadership. With over 7+ years of experience, successfully driving the development of innovative platforms, enterprise solutions, and workflow automation. Expertise lies in stakeholder engagement, roadmap execution, and achieving KPI-driven product success. Specializes in delivering government, healthcare, and enterprise solutions in the UAE market.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Product Management Head
Blackstone eIT
12.2024 - Current
- Overseeing entire product lifecycle, from conceptualization to operational sustainability
- Leading product strategy & innovation roadmap
- Managing Product Owners & aligning business objectives
- Spearheading Digital Transformation Pillar for government entities
- Overseeing integrations with Tahseel, SAP, and enterprise platforms
Product Owner Lead
Blackstone eIT
01.2023 - 01.2024
- Led end-to-end product development & smooth transition from ideation to launch
- Developed Innovation Platform, Employee Appraisal, and Committee Management System
- Managed Agile workflows for timely product delivery
- Developed KPI dashboards for real-time tracking
Product Owner
Blackstone eIT
01.2023 - 12.2023
- Defined product vision & roadmap
- Implemented workflow automation & UX improvements
Business Analyst
Blackstone eIT
01.2022 - 01.2023
- Conducted business requirements gathering, process mapping & system analysis
- Facilitated Agile ceremonies
System Analysis Head of Section
Smart Soft
01.2020 - 01.2021
- Managed system analysis team & requirements documentation
- Designed ERP, HRMS, and financial systems
System Analyst
Smart Soft
01.2018 - 01.2020
- Conducted business analysis & UI/UX wireframing
Education
B.Sc. - Electronics & Communication Engineering
01.2013 - 01.2018
Skills
Product Strategy & Roadmap
Tools And Technologies
Jira, DevOps, Figma, Axure, Adobe XD, Odoo, SAP, BPMN, UML
Timeline
Product Management Head - Blackstone eIT
12.2024 - Current
Product Owner Lead - Blackstone eIT
01.2023 - 01.2024
Product Owner - Blackstone eIT
01.2023 - 12.2023
Business Analyst - Blackstone eIT
01.2022 - 01.2023
System Analysis Head of Section - Smart Soft
01.2020 - 01.2021
System Analyst - Smart Soft
01.2018 - 01.2020
Damascus University - B.Sc., Electronics & Communication Engineering
01.2013 - 01.2018
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