Sam Stephen
Dubai
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Hotel Partnerships & MICE Manager
Dubai Holding Entertainment
12.2022 - Current
- DHE Assets activated in 200 Hotels via Travel Desks in DXB and AUH
- Integrated B2B2C Marketing Flyers for all DHE Assets
- Implemented Hotel packaging products
- Shuttle Service Implementation via Dubai Holding Asset Management Hotel Partners
- Achieved Hotel Sales Target over 100%
- Implementing Destination Hotel Kiosk with new products including Tickets leading to increased revenue growth
- Implemented innovative marketing Campaigns with key hotels that boosted brand awareness and generated significant sales leads
- Led Change management from Dubai Parks to Dubai Holding Entertainment to drive organizational transformation without compromising productivity levels
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Reduced operational costs through comprehensive process improvement initiatives and resource management.
General Manager - Sales (South India)
Think Strawberries
02.2021 - 11.2022
- Increase the source market awareness by working with Dubai Parks and Resorts Sales Forcerts
- Conducting Webinar, trainings on regular basis to update the products to TOs/ TAs in India
- Supporting the total sales process for resulting sales campaigns focused on results
- Focused strategic approach targeting top agents in Tier II&III
- Identify trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- To increase Market Share to Dubai & Dubai Parks through focused packages.
- Plan and execute all B2B2C Joint marketing campaigns along with Qualified TOs in India
Head of Global Sales
Leom Global Digital Solution LLC
08.2020 - 01.2021
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and another vendor partners
- Evaluate emerging technologies
- Provide thought leadership and perspective for adoption where appropriate.
Commercial Manager - Ticketing - India, MENA & GCC
EXPO2020
01.2020 - 07.2020
- Commercial Discussions initiated with 29 Travel Trade Partners in less than 60 Days driving 360,000 Ticket Sales / AED 39M forecasted through various sales channels
- Assist in developing and implementing sales plan along with the Destination Marketing Team
- Product Development in African & Indian Markets through packages, FTF Meetings, Presentations, Webinars
- Achieved Commercial Agreement Target (via DMCs) of 49,000 Visits on Sub-Saharan African
- Successful creation of Expo Packages with the Local DMCs covering India and African Markets
- Expo Packages routed to 30K TOs in PAN India and 10K TOs in Africa (Nigeria, South Africa, Uganda, Kenya, Tanzania)
- Supporting the total sales process for campaigns focused on results
- Mapping overall TOs, DMCs sales & booking Pattern
- Developing accounts in Egypt, Iran, Pakistan, Iraq and GCC Countries
- Increase the source market awareness by working with EXPO2020 Representatives in India
- Participated in West Africa Roadshow (Nigeria, Ghana)
- Keeping up to date with EXPO2020 Developments
Business Development Manager - India, Africa
Dubai Parks and Resorts - Dubai
08.2016 - 12.2019
- Increased Market Share from India and Africa by 100%
- Managing new potential markets in Indian Sub-Continent (Pakistan) and Turkey
- Assist in developing and implementing sales plan
- Supporting the total sales process for resulting sales campaigns focused on results
- Increase the source market awareness by working with Nijhwan Group (Part of TBO)
- Participating in DTCM, SATTE Exhibitions, DPR Roadshows to boost the park business
- Heading a team of one in boosting DMC penetration in UAE Market towards DPR target achievements, marketing penetrations on various key markets through DMCs, TAs and TOs
- Handling OTA in penetrating B2B business and agent awareness of our product to overseas partners
- Analysing Quarterly Plans and accounts per month production to develop DXB entertainment as a destination
- Compiling and analysing sales figures
- Keeping up to date with products and competitors
- Sales calls and prospecting new accounts to drive the business.
Key Account Manager (Leisure)
Ferrari World and Yas Water World -Abu Dhabi
11.2014 - 07.2016
- Mainly developing Indian and GCC Market - Built a great partnership with Indian DMCs, TAs and achievement of overall 90% increase on Key Agents production
- Develop and Increased sales over 100%
- Initiated Attraction Sales via OTAs in the region(GTA, DOTW, REZLIVE)
- Increase the source market awareness by working with Think Strawberries - Marketing partners in India
- Leisure Plan for India and GCC Market - 2015&2016
- Represented ADTCA in SATTE, RTF, JTTX, Exhibition and others road shows to boost the park business
- Heading a team of two in boosting DMC penetration in UAE Market towards FLPM target achievements, marketing penetrations on various key markets through DMCs, TAs and TOs
- Analysing Quarterly Plans and accounts per month production to develop FLPM and Yas Island as a destination
- Reporting back to Head of sales
- Keeping up to date with products and competitors
- Sales calls and prospecting new accounts to drive the business.
Cluster Senior Sales Manager (Leisure & Key Accounts)
Novotel and Ibis -Abu Dhabi (Pre- Opening )
11.2012 - 11.2014
- Setting sales targets for individual reps and to my team as a whole according to company guidelines
- To attend Road Shows, Exhibitions to boost the hotel revenue
- Preparing and achieving sales and expenditure budget of the hotel
- Allocating areas to sales executives
- Developing sales strategies and setting targets
- Monitoring my team's performance and motivating them to reach targets
- Collecting customer feedback and market research carried on
- Reporting back to Dir of sales
Asst Sales Manager (Corporate)
Holiday Inn-Abu Dhabi
05.2012 - 10.2012
Front Office - Duty Manager
Holiday Inn-Abu Dhabi
09.2011 - 05.2012
Front Office-Team Leader Operations
Shangri-la Traders-Abu Dhabi
05.2009 - 06.2011
Guest Relations Executive
One&Only Royal Mirage-Dubai
05.2007 - 04.2009
Executive Butler
Adaaran Prestige Water Villas - Maldives
12.2005 - 01.2007
Butler-Team Professional
Taj Coromandel Hotel - India
07.2004 - 12.2005
Education
Hotel Management
MGR IHMCT
Chennai04.2004
High School Diploma -
St Johns Mat Hr Sec
Chennai04.2001
Skills
- Sales Management
- International Travel Trade
- Strategic Prospecting Skills
- Rapport Building on the call
- Active Listening
- Business Communication
- Qualification Questioning
- Market Research
- Client Engagement
- Conflict Management & Resolution
- Lead Qualification
- Contract Negotiation
- Referral Selling
- Policy Knowledge
- Business Development
- Customer Relationships
- Persuasion
personal information
- Place of Birth: India
- Passport Number: Z4984227
- Nationality: Indian
- Marital Status: Married
Languages
Fluent in spoken and written English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Malayalam
Upper intermediate (B2)
Hindi
Intermediate (B1)
references
Provided on Request
hobbies and interests
- Represented the Taj Coromandel team for Football & Volley ball.
- Zone winner in Hockey (Team Captain)
- Modifying Bikes
- Gardening
qualifications education
M.G.R Institute of Hotel Management & Catering Technology, India
Certification
Fidelio Version 6.20(20) Opera version 6.00 Microsoft Word, Microsoft Excel.
Affiliations
- Fishing, Modifying Bikes, Gardening
References
References available upon request.
Timeline
Hotel Partnerships & MICE Manager
Dubai Holding Entertainment
12.2022 - Current
General Manager - Sales (South India)
Think Strawberries
02.2021 - 11.2022
Head of Global Sales
Leom Global Digital Solution LLC
08.2020 - 01.2021
Commercial Manager - Ticketing - India, MENA & GCC
EXPO2020
01.2020 - 07.2020
Business Development Manager - India, Africa
Dubai Parks and Resorts - Dubai
08.2016 - 12.2019
Key Account Manager (Leisure)
Ferrari World and Yas Water World -Abu Dhabi
11.2014 - 07.2016
Cluster Senior Sales Manager (Leisure & Key Accounts)
Novotel and Ibis -Abu Dhabi (Pre- Opening )
11.2012 - 11.2014
Asst Sales Manager (Corporate)
Holiday Inn-Abu Dhabi
05.2012 - 10.2012
Front Office - Duty Manager
Holiday Inn-Abu Dhabi
09.2011 - 05.2012
Front Office-Team Leader Operations
Shangri-la Traders-Abu Dhabi
05.2009 - 06.2011
Guest Relations Executive
One&Only Royal Mirage-Dubai
05.2007 - 04.2009
Executive Butler
Adaaran Prestige Water Villas - Maldives
12.2005 - 01.2007
Butler-Team Professional
Taj Coromandel Hotel - India
07.2004 - 12.2005
Hotel Management
MGR IHMCT
High School Diploma -
St Johns Mat Hr Sec
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