Samah Mohamed

• Influenced key decision-making and established trust with stakeholders.
• Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
• Contacted and converted potential customers via telephone, email and in-person enquiries.
• Drew on understanding of key markets to push development of business strategies.
• Designed strategy to win new business and maximize selling opportunities among existing clients, achieving lucrative results.
• Designed strategies to contribute and enhance seamless workflows across different teams and departments.
• Drafted fully-fledged proposals to recommend senior management on different courses of action.
• Identified different areas to evaluate potential impact of new research findings for maximum ROI.
• Closed complex, lucrative deals with new customers using strategic sales and negotiation tactics.
• Oversaw record-keeping for company's long-term planning, ensuring accuracy, accessibility and security.
• Formulated actionable plans to leverage insightful data on latest customer demographics.
• Monitored and analysed market trends and competitive offerings to identify opportunities for segment expansion.
• Analysed budgets and financial projections for accurate reporting of company performance.
• Coached team to build client relationships and exceed sales targets.

• Built positive relationships with lenders to achieve optimal client deals.
• Evaluated client credit check outcomes to provide complete financial advice.
• Devised credit and repayment plans for secure finance management.
• Issued official approval and rejection notices within allowable limits and in line with institutional risk profiles.
• Detected and seized opportunities for generating sales pipelines.
• Contacted new and existing clients to explore new avenues for income generation.
• Scheduled meetings with customers to address credit card complaints and issues.
• Cultivated relationships and brand loyalty with customers to guarantee repeat business.

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• Cost-effectively managed an annual marketing budget of £150,000+.
• Recruited and onboarded 5 marketing team members over a 2-year period.
• Secured 10 new contracts in 2022.
• Developed insights into customers, competitors, and industry market dynamics to inform marketing strategy and objectives.
• Recruited and onboarded 3 marketing team members over a 6-month period.
• Prepared external communications and promotional materials, including brochures, flyers, and social media posts.
• Trained and supervised 8+ direct reports from Marketing Coordinator to Marketing Manager.
• Developed and implemented brand standards, style guides, digital assets, and print materials to achieve cohesive marketing outputs.
• Motivated team members to consistently exceed KPIs, including lead generation and website traffic, by 15%.
• Increased Return on Ad Spend (ROAS) through strategic planning.
• Facilitated strategic decision-making by measuring and reporting campaign performance using HubSpot.
• Launched a digital awareness campaign to increase follower count.

• Organized and coordinated sales team schedules, helping staff meet company and client expectations.
• Coached team members to reach and exceed weekly and monthly sales goals.
• Analyzed sales data to define weekly quotas for multiple departments, assessing potential areas of growth.
• Worked collaboratively with team members, championing proven techniques for closing sales, cross-selling and upselling.
• Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
• Carried out sales visits to current and prospective customers.
• Created and directed sales team training and development programmes.
• Planned and developed strategies to increase sales territory positioning, exceeding company targets.
• Achieved exceptional client satisfaction feedback and ratings.
• Monitored sales team performance, providing effective training to help reach revenue and profit targets.