Samaher Elobaid
Alain,Abu Dhabi
Summary
Decisive leader with entrepreneurial zeal and extensive end to end Supply Chain with elements of marketing and sales experience. Familiar with sourcing and vendor management in various industries eg:beauty and pharmaceutical cosmetics, construction sector, interior design for governmental projects and private projects for high net worth individuals. skilled in managing productivity and overall performance of team members while meeting business and customer service objectives. Proficient in supplier negotiation and conflict resolution strategies as well as superb relationship building skills with internal and external partners. Strong leadership, commercial and organizational talents.
Senior Operations leader with extensive experience in creative ideation and leading execution of all global supply chain activities with an in-depth knowledge and a special focus and enthusiasm for cosmetics and beauty industries, including procurement, manufacturing and distribution management sealed with the scientific knowledge of hair and skin problems and related solutions. Managed and lead cross-functional teams to drive product supply and productivity improvements. Flexible, resilient and comfortable navigating ambiguity while driving business operation strategies for end-to-end pipeline management and planning. Skilled in negotiation and working with founders and high-level stakeholders by collaboratively establishing vision,ideating strategy and executing accordingly. perfected by 15 years of experience in leading organizational business units. Experience leading a team at director level hiring, performance management and coaching.
Overview
12
12
years of professional experience
8
8
years of post-secondary education
Work History
Co Founder
TRL General Trading LLC
Abu Dhabi
11.2014 - 01.2022
- Established foundational processes for business operations. envisioned and led the brands hair product's development from concept through to distribution. leveraged my science backed knowledge of hair/skin care and skills into meaningful professional business outcomes.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Recruited, interviewed hired and managed staff members and developed training materials for employees, developed team communications and information for meetings.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Spearheaded divisional marketing, advertising and new product development, deployed sales and marketing tactics to drive product sales, boost brand awareness and customer engagement as well as drive strategic growth within the MENA region.
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Devised and executed annual purchasing plans and contracts, evaluated suppliers to maintain cost controls and improve operations.
- · Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- · Spearheaded third-party contract negotiations to obtain favorable pricing and scheduling parameters collaborated with internal teams to improve outputs to meet demand and supply requirements, ensuring inventory integrity targets for finished goods.
- Oversaw demand planning, purchasing and outsourced logistics to 3pl provider to maximize efficiency, cost and benefit.
- Displayed exemplary negotiation skills when communicating with suppliers and vendors regarding contracts, policies and deadlines.
- Established vision and master plan for regional supply chain end-to-end structure covering production, manufacturing, purchasing, procurement, logistics management, import and exporting and other supply chain functions to facilitate business operations.
- Tracked industry and competition trends and offer.
- Coordinated and implemented effective technical training for our clients on our range professional range of products.
Business Development Manager
Espo Atlantic LLC
Alain, Abu Dhabi
05.2011 - 09.2014
- Performed research to uncover potential target areas, markets and industries.
- Collaborated with the managing director and lead fierce negotiations to secure large government contracts eg: The governor quarter ( The Diwan) and the town planning department.
- Managed the recruitment process of contractors according to the specific needs of each project ( matching key skill with unique needs).
- Mobilized the planning and implementation of the company's marketing strategy & generating sales leads.
- Cultivated and implemented public relations strategies with various government institutions.
- liaised with the legal department to develop new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Represented company and promoted products at conferences and industry events.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
Business Development Associate
IIR Informa
Dubai, Dubai
01.2011 - 04.2011
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Liaised with the sales team opening new accounts for the International Arab Health exhibition, exceeding sales goals 37%
- Developed new opportunities by effectively communicating services to leading international corporations.
- Engaged with current clients to assess needs and develop improvement plans, verified work aligned with service levels agreed and client requirements.
- Arranged potential client contacts, cultivated relationships and followed through all service needs.
- Negotiated contracts and closed sales with new and existing clients.( Closed 16 dot health online subscription deals in 3 days ( highest in exhibition sale for the year).
- Orchestrated the procurement of catering supplies for the exhibition and the marketing displays for all stands.
- Reviewed client concerns and recommended appropriate changes to supervisors.
- Communicated with local organizations to build networks and develop leads.
- Overseen the development, distribution of media releases, advertisement and marketing literature both electronic and paperbased to meet the company's overall marketing strategy.
- Coordinated the day to day running and execution processes of the exhibition space.
Executive Administrative Assistant
Altorath Engineering Consultants
Alain, Abu Dhabi
10.2010 - 01.2011
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- In charge of marketing for governmental projects and tender presentations.
- Managed the FIDIC contract reviews.
- Organized cross branch meetings and communications regarding project progress and internal affairs.
- Facilitated communications between the office and various government institutions regarding tenders and projects.
- Updated spreadsheets and created presentations to support executives and boost team productivity.
- Managed junior office staff.
- Handled scheduling for executive's calendar.
- Prepared presentations, materials and documentation for executives use in meetings and engagements.
- Seamlessly interacted with colleagues to plan and complete special projects.
- Organized and coordinated conferences and monthly meetings.
- Created expense reports, budgets and filing systems for management team.
- Facilitated training and onboarding for incoming office staff.
Registry Officer
Canadian Embassy
Abu Dhabi
06.2010 - 10.2010
- Assisted the Canadian council and senior officers with various tasks.
- Reviewing immigration files and applications.
- Managed the maintenance of an up-to-date ISO compliant archives and filing system for the immigration section.
- Conducted in person and phone interviews.
- Providing assistance to the immigration team as required.
- Conducted background security checks on applicants.
- Assessing visa application files.
Marketing Executive
Formetco
Dubai
07.2005 - 08.2006
- Created proposals and organized pursuit documentation to support marketing staff.
- Helped with planning and hosting of marketing events.
- Case managed and took responsibility for client accounts, managing and delivering all aspects of their marketing requirements matching them with formetco solutions.
- Planned and co-ordinated external suppliers deliveries in accordance to deadlines.
- Drafted and issued press releases, features and editorials for the company as needed, ensuring that they are written in a professional manner and meet the relevant deadlines, liaising with the client and 3rd parties.
- Copywriting
- Measuring and analyzing activity against targets and building on success of activities.
- Liaised with different organizations encouraging their longe term involvement with formetco through good client account management and ensuring excellent client relations.
- Managed and attended events with team members and individually as a representative of formetco in networking events and grand exhibitions.
- Press and media monitoring and building media lists, supporting other account managers.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Collaborated with developers, advertisers and production managers to market products and services.
- Worked with vendors to complete projects according to schedule and specifications.
- Maintained complete database of files, contacts and project materials.
- Traveled to promote current programs and drive marketing through trade shows and industry conferences.
Education
Bachelor Of Science In Management And Law -
09.2006 - 06.2010
Certified Trichologist -
06.2018 - Current
Skills
Complex problem-solving
Corporate partnerships
Internal communications
Staff Management
Strategic planning
Business Development
Coaching and mentoring
Job inspections
Budgeting
Operations management
Verbal and written communication
Sales and marketing
Project Management
Contract Management
Key Performance Indicators
Policies and procedures
Negotiation
Flexible and Adaptable
Creative merchandising
Creative ideation & product development
Scientific clinical knowledge of Hair/skin
Timeline
The Institute of Trichologists - Certified Trichologist,
06.2018 - Current
Co Founder - TRL General Trading LLC
11.2014 - 01.2022
Business Development Manager - Espo Atlantic LLC
05.2011 - 09.2014
Business Development Associate - IIR Informa
01.2011 - 04.2011
Executive Administrative Assistant - Altorath Engineering Consultants
10.2010 - 01.2011
Registry Officer - Canadian Embassy
06.2010 - 10.2010
London School of Economics And Political Science - Bachelor Of Science In Management And Law,
09.2006 - 06.2010
Marketing Executive - Formetco
07.2005 - 08.2006