SAMAR SAMMOUR
Abu Dhabi,United Arab Emirates
Summary
A seasoned professional with expertise in key account and client management, event and exhibition coordination, and campaign and project oversight. Proficient in ATL and BTL marketing strategies, public relations, vendor relations, agency liaison, and media strategy. Demonstrates strong grievance resolution expertise, diplomatic sensitivity skills, customer relationship management software proficiency, strategic networking abilities, project management tools expertise, decision-making skills, technical knowledge proficiency, administrative skills, and marketing skills.
Overview
28
28
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Business Relationship Manager
PALESTA TRADING
Abu Dhabi, UAE
10.2023 - 09.2025
- Maintained profitable relationships by managing intricate client portfolios.
- Proactively built and sustained positive relationships through exceptional service delivery.
- Collaborated with various departments to address and meet client needs effectively.
- Directed events from conception to completion in line with client specifications.
- Negotiated optimal terms with vendors and suppliers successfully.
- Created tailored solutions that fostered positive client interactions.
- Ensured high customer satisfaction through regular communication and updates.
- Coordinated seamless operational elements for successful event execution.
Business development manager
DUBAI MEDIA INC./MASAR
Dubai, UAE
01.2018 - 05.2023
- Focused on business development initiatives to enhance profitability through key account management.
- Analyzed local market trends and competitor activities to identify potential business leads.
- Developed and implemented innovative marketing channels for business growth.
- Managed event logistics and operations to ensure seamless execution of all events.
- Collaborated with service providers, legal authorities, and venue staff to facilitate successful events.
- Identified operational challenges for events and devised alternative solutions within constraints.
- Handled complex customer complaints, ensuring resolution and satisfaction.
- Negotiated contracts, achieving favourable terms for the company.
- Established long-term relationships with clients, enhancing brand reputation.
- Achieved improved client satisfaction with excellent communication skills.
- Coordinated placements for television and radio, social media and print publication advertisements.
- Integrated current market trends into event management and design processes.
- Coordinated across sectors including Radio/TV, newspapers, and publishing for upcoming events.
- Organizing & Participating In Most of the media Events, Book Fairs, Conferences Being Held all around the country & abroad.
Client service manager
DUBAI MEDIA INC./MASAR
Dubai, UAE
12.2010 - 01.2018
- Oversaw all aspects of client service cycles, ensuring exemplary service delivery.
- Managed account duties by liaising with customers to address unique service needs.
- Resolved routine and complex customer issues that first-line escalation could not handle.
- Handled major incidents and complaints, driving customer satisfaction across engagements.
- Supervised customer service team, maintaining accurate records of communications.
- Conducted one-to-one visits with customers to enhance service experience.
- Streamlined workflow procedures, improving overall efficiency.
- Coordinated team efforts to meet customer needs and expectations.
Advertising Manager
FOCUS For Training & Development
Dubai, UAE
10.2008 - 05.2010
- Managed a portfolio of accounts, directing all aspects of advertising campaigns.
- Oversaw account executives and coordinated vendor relationships throughout production cycles.
- Supervised marketing team from creative brief to final production.
- Executed campaigns and promotions to strengthen company offerings in key revenue segments.
- Adhered to project timelines and budgets, prioritising initiatives based on business impact.
- Provided strategic recommendations to enhance product depth and meaning.
- Developed projects and pitches ensuring consistent messaging across ATL, BTL, and PR channels.
- Leveraged industry contacts to drive revenue generation.
Operation Media Manager
AL WATANIYA FOR ADVERTISING
Dubai
02.2006 - 09.2008
- Oversaw all operational elements, managing client communication, conflict resolution, and compliance for deliverables.
- Reviewed progress of major deliverables to ensure quality standards met and client expectations achieved.
- Resolved client concerns promptly, preventing escalation by informing senior management of potential issues.
- Tracked contracts and renewals for existing and new business, approving change orders and managing invoices.
- Spearheaded commercial processes, ensured timely customer refunds, and oversaw payment collections.
- Managed relationships across multiple agencies, fostering collaboration between departments to achieve project milestones.
- Identified deviations in projects while exploring opportunities for growth and profitability.
Regional Coordinator (Al Balad Newspaper)
INTEGRA FOR MARKETING AND PUBLISHING
Beirut, Lebanon
03.2004 - 01.2006
- Created and maintained database of media outlets to enhance business relationships.
- Nurtured networks between branches to drive growth and profitability.
- Supplied story ideas, reports, and press releases to key reporters based on categorization.
- Coordinated press conferences alongside regional office to maximize media exposure.
- Provided support to team members, fostering a positive work environment.
- Executed letters-to-the-editor campaigns targeting state and student groups as required.
- Generated coverage ideas for media initiatives linked to ongoing priorities.
- Communicated monthly with regional office regarding strategic planning and projects.
- Attended annual regional events to evaluate progress and develop future strategies.
Customer Service
ENGINEERING DESIGN AND MANUFACTURING
Beirut, Lebanon
09.2001 - 02.2004
- Provided exceptional customer service ensuring repeat business.
- Spearheaded customer service delivery initiatives, increasing overall satisfaction.
- Enhanced store reputation with outstanding customer service.
- Streamlined communication channels to enhance customer service.
- Developed product knowledge to enhance customer service.
Customer assistant
Dar Al Taliaa For Publishing
Beirut, Lebanon
01.1998 - 12.2002
- Maintained a clean, organised workspace for the efficient operation of checkout area.
- Provided excellent customer service to ensure repeat business.
- Ensured health and safety regulations complied within work premises at all times.
- Monitored inventory levels routinely to avoid stock-outs or overstocking issues.
Education
Bachelor's Degree - Business Management
AMERICAN UNIVERSITY OF CULTURE & EDUCATION
Beirut/Lebanon 10.2004 - 02.2008
Skills
- Key account and client management
- Event and exhibition coordination
- Campaign and project oversight
- ATL and BTL marketing strategies
- Public relations and vendor relations
- Agency liaison and media strategy
- Grievance resolution expertise
- Diplomatic sensitivity skills
- Customer relationship management software proficiency
- Strategic networking abilities
- Project management tools expertise
- Decision-making skills
- Technical knowledge proficiency
- Administrative skills
- Marketing Skills
Languages
English
Fluent
Arabic
Native
French
Advanced
Certification
Lean Six Sigma
Sales & Emotional Intelligence
Customer Focused
References
References available upon request.
Timeline
Business Relationship Manager
PALESTA TRADING
10.2023 - 09.2025
Business development manager
DUBAI MEDIA INC./MASAR
01.2018 - 05.2023
Client service manager
DUBAI MEDIA INC./MASAR
12.2010 - 01.2018
Advertising Manager
FOCUS For Training & Development
10.2008 - 05.2010
Operation Media Manager
AL WATANIYA FOR ADVERTISING
02.2006 - 09.2008
Bachelor's Degree - Business Management
AMERICAN UNIVERSITY OF CULTURE & EDUCATION
10.2004 - 02.2008
Regional Coordinator (Al Balad Newspaper)
INTEGRA FOR MARKETING AND PUBLISHING
03.2004 - 01.2006
Customer Service
ENGINEERING DESIGN AND MANUFACTURING
09.2001 - 02.2004
Customer assistant
Dar Al Taliaa For Publishing
01.1998 - 12.2002