Samar Tariq

• Spearheading commercial strategy and relationship management for over 50 retailers across UAE and OQK, ensuring consistent business growth.
• Leading business development with existing and new retailers, driving adoption of NIQ’s retail analytics solutions.
• Overseeing recruitment of retailers into NIQ retail panel, onboarding new partners annually to expand market coverage.
• Managing end-to-end onboarding processes, collaborating with cross-functional teams for seamless integration.
• Delivering training programmes for internal teams, enhancing product knowledge and operational excellence.
• Surpassed 2024 sales revenue target by 179% and achieved 136% of Q1 2025 target, earning recognition in NIQ Annual Champions Club 2025.
• Honoured with 2024 Achievement Award in APP region for outstanding performance and revenue contributions.
• Secured a deal with a small UAE retailer for BES Retail Analytics Solution, paving way for future partnerships.
• Recognized as NPS Superstar in Q2 2025 for exceptional client focus, with the highest number of personal mentions across the EEMEA region.
• Successfully recruited 7 new retailers in 2024 and 7+ in 2025, strengthening NIQ’s panel footprint in UAE and OQK.
• Selected among 12 women in the APP region for NIQ’s Women Empowerment Program, reflecting leadership and influence.

• Drove sales and renewals for existing accounts, exceeding OP 2024 with contract renewals and new retailers in UAE.
• Developed comprehensive understanding of customer's industry and market clusters.
• Collaborated with Customer Success and relevant teams to create and implement Account Plans and JBPs, achieving 100% transition to automated monthly reports.
• Collected and analysed Voice of Customer feedback, achieving NPS score of eight with retailers for Q3 and Q4 2024.
• Expanded customer network to identify new budget holders, successfully selling Retail Analytics solutions to non-cooperative retailers.

• Cultivated strong relationships with clients to enhance overall satisfaction and retention.
• Facilitated onboarding processes for new clients to ensure seamless integration of services.
• Delivered tailored training sessions to clients, equipping them with necessary tools and knowledge.
• Collaborated with cross-functional teams to address client concerns and improve service delivery.

Advanced from Research Associate to Assistant Manager through three consecutive promotions, managing key client relationships