SAMER AL JAYYUSI
Sales and People Leader
Dubai -
Summary
Visionary leader with over 25 years of experience across the Middle East, Africa, and Western Europe, driving digital transformation and AI innovation within top technology multinationals. Demonstrates a proven track record in crafting and executing business strategies that deliver profitable growth, with expertise in AI, Generative AI, emerging technology solutions, and channel management. Executive sponsor for Many Advocating Real Change (MARC), focused on mitigating unconscious biases and fostering an inclusive leadership style. Active member of the Elevating Women program, committed to empowering diverse perspectives. Dedicated mentor, invested in the growth and development of young team members, cultivating the next generation of leaders. Recognized for a strategic, analytical approach and a passion for team development, diversity, and continuous learning.
Overview
1823
1823
years of professional experience
2
2
years of post-secondary education
Work History
Specialty AI & GenAI Regional Lead - CEEMETA
Dell Technologies
08.202 - Current
- Set the AI and GenAI strategy across Central and Eastern Europe, Middle East, Türkiye, and Africa, identifying opportunities for growth
- Drive adoption of AI technologies among regional stakeholders and partners, aligning with global and regional priorities
- Lead cross-functional teams to deploy AI solutions, from strategy to implementation
- Establish partnerships and alliances to expand AI capabilities, collaborating with key industry leaders
- Act as a thought leader for AI in the region, engaging in public speaking, media relations, and representing Dell at industry events
- Oversee AI sales, marketing, and technical enablement programs, focusing on customer success and innovation.
Regional Director, Data Center Compute - ME
Dell Technologies
02.2019 - 07.2024
- Led the Data Center Compute business in the Middle East, driving annual revenues in the hundreds of millions and establishing Dell as a regional leader in data center solutions
- Spearheaded data center infrastructure projects, scaling server, hyperconverged, and networking capabilities to meet the growing demands of key industries across the region
- Built and managed a high-performance regional sales team, increasing employee NPS by over 50 points and fostering a culture of innovation and excellence
- Achieved a 37% YoY revenue growth in server, hyperconverged, and networking solutions, significantly outpacing a market with less than 5% growth
- Captured the #1 market share for servers in the Middle East, with record-breaking revenues across multiple quarters
- Developed strategic partnerships and alliances to enhance data center offerings, delivering comprehensive solutions to top clients in telecommunications, finance, and government sectors
- Launched initiatives to enhance data center resilience and efficiency, positioning Dell as a trusted advisor for regional digital transformation and cloud computing efforts.
Regional Director, France, Italy, Iberia, Middle East & Africa (SEMEA) – Cloud Client Computing
Dell Technologies
08.2017 - 02.2019
- Directed a senior, cross-functional team across Sales (both Direct and Channel-led), Field Engineering, Marketing, Sales Operations, and Customer Operations Center (COC), driving strategic alignment and performance across a vast region
- Oversaw the Southern EMEA region, managing operations across more than 100 countries, with direct responsibility for one of Dell’s largest and most complex territories
- Achieved 40% YoY growth, surpassing quota by 123% in FY19 and establishing SEMEA as Dell’s highest growth region globally
- Secured the #1 market share across all major markets, with consistent revenue leadership in all but one country, setting new standards for regional performance
- Recognized with the prestigious President’s Club award, reserved for the top 0.5% of Dell’s global population, and achieved a Hogan 360 report score of 6.5, placing within the top 5% worldwide
- Maintained a 97% forecast accuracy across all regions, demonstrating meticulous planning and precise execution
- Fostered senior-level partnerships and strategic collaborations across the region to enhance Dell’s presence and bolster the adoption of cloud client computing solutions.
Regional Director, Middle East, Africa, and Central Eastern Europe (META and CEE) – Cloud Client Computing
Dell Technologies
09.2015 - 08.2017
- Led a senior sales and pre-sales team across the highly diverse META and CEE regions, covering 109 countries with varied market dynamics, cultural landscapes, and business environments
- Established a specialized “Sales Specialist” unit to drive cloud client computing initiatives, leveraging regional expertise to tailor solutions that meet the unique needs of clients in both developed and emerging markets
- Achieved double-digit year-over-year growth, consistently surpassing quota targets by over 140%, and making the region a top performer in cloud client computing
- Collaborated closely with marketing and sales leadership as an active Senior Management Team (SMT) member, generating a robust pipeline of new business opportunities
- Focused on talent development, managing a diverse team with A, B, and C talent levels and implementing growth programs that enhanced skills and performance across all experience levels
- Earned a Hogan 360 report score of 6.0, ranking in the top 10% globally, and recognized as a “Tell Dell Rock Star” with an employee NPS score of 91, reflecting a commitment to building a supportive, high-performance culture.
Distribution Director, Middle East & Africa
Dell Technologies
01.2010 - 09.2015
- Led a structured organization of 60 team members to drive channel and distribution excellence across the Middle East & Africa, achieving #1 market share for 13 consecutive quarters and sustaining strong growth in a challenging, flat market
- Built and optimized Dell’s distribution strategy for the region, establishing robust operational frameworks and execution plans that supported rapid expansion and market penetration
- Developed and launched new product lines, collaborating closely with key business partners and major clients to drive adoption and expand Dell’s footprint in the region
- Oversaw the allocation of a comprehensive marketing budget across four diverse regions and 15 funding sources, ensuring targeted investments that maximized impact and strengthened channel relationships
- Strengthened channel partnerships by implementing customized training programs and incentive structures that aligned with Dell’s strategic goals and enhanced partner performance
- Recognized as a “Tell Dell Rock Star” with an employee NPS score of 95, reflecting a high level of employee satisfaction and a strong, collaborative team culture.
Volume Distribution Manager, Middle East
Dell Technologies
04.2008 - 01.2010
- Planned and executed Dell’s volume distribution strategy across the Middle East, building a streamlined distribution network that enhanced market reach and operational efficiency
- Achieved significant year-over-year growth by optimizing distribution channels and expanding Dell’s presence in key markets, even amid competitive and fluctuating conditions
- Developed comprehensive strategies and business plans for country-wide operations, tailoring distribution approaches to suit local market needs across a diverse regional landscape
- Managed end-to-end channel operations, overseeing supply chains, intermediary partnerships, and channel designs that aligned with Dell’s global standards and supported rapid scalability
- Collaborated with distribution partners to implement training programs and performance metrics, ensuring that channel partners were equipped to meet demand and drive customer satisfaction
- Enhanced Dell’s regional distribution infrastructure, enabling more responsive and reliable delivery systems that supported aggressive growth targets and boosted market share.
Channel Manager, Middle East
Dell Technologies
01.2005 - 04.2008
- Developed and executed a tailored “Go to Market” strategy for Saudi Arabia and the broader Middle East, transforming Dell’s regional channel model to enhance market penetration and establish a competitive presence across diverse markets
- Strengthened channel management by actively engaging Dell partners in key operational areas, including demand forecasting, order processing, inventory control, and customer service, ensuring a streamlined and responsive supply chain
- Expanded Dell’s regional distribution footprint, building a robust network that facilitated accelerated growth and supported Dell’s strategic objectives in the Middle East
- Collaborated with partners to implement effective sales and marketing programs, optimizing channel performance and aligning partner goals with Dell’s growth targets
- Established long-term partnerships with key channels, cultivating trusted relationships that improved alignment and enhanced Dell’s brand visibility in the region
- Spearheaded initiatives to drive channel partner engagement and accountability, utilizing performance metrics and feedback loops to continuously improve channel effectiveness and customer satisfaction.
Country Channel Account Sales - KSA
Hewlett Packard
03.2003 - 12.2004
- Consistently exceeded sales targets by 120% through strategic channel partnerships and effective deal closures within six months
- Served as the primary point of contact for dedicated channel partners, facilitating strong communication and rapid response to partner needs
- Actively participated in the special bid pricing process, ensuring company margins, maintaining pricing consistency, and aligning bids with strategic objectives
- Developed and strengthened relationships with key channel partners, focusing on account retention and growth opportunities to expand HP’s market presence
- Supported partners in identifying new business opportunities and provided tailored solutions to meet their clients' specific needs
- Coordinated with internal teams to deliver effective training programs and resources for channel partners, enhancing product knowledge and sales capabilities across the network.
Area Manager - UAE
Axiom Telecom
09.2000 - 03.2003
- Oversaw retail operations across the UAE, analyzing market needs and recommending strategies for product offerings, promotions, and targeted advertising campaigns
- Led successful product launch initiatives, coordinating training programs to ensure retail staff were equipped with product knowledge and sales techniques for new offerings
- Implemented basic marketing initiatives, including in-store promotions and localized advertising, to boost product visibility and drive customer engagement
- Managed relationships with retail partners, ensuring consistent brand representation and effective merchandising across multiple locations
- Monitored retail sales performance and provided actionable insights to enhance store-level operations, contributing to overall business growth and customer satisfaction.
Education
Diploma -
Arab College
Amman - Jordan 09.1996 - 07.1998
Skills
AI Strategy & Implementation
Stakeholder Engagement
Cross-functional Leadership
Channel & Alliance Management
Enterprise Sales Strategy
Customer Success Focus
Thought Leadership in AI
Data-Driven Decision Making
Team Development & Management
Inspirational Storyteller
Operational Excellence
Critical Thinking
Analytical Skills
Negotiation
Media Spokesperson
Languages
English: Fluent
Arabic: Native
Turkish: Basic
Timeline
Regional Director, Data Center Compute - ME
Dell Technologies
02.2019 - 07.2024
Regional Director, France, Italy, Iberia, Middle East & Africa (SEMEA) – Cloud Client Computing
Dell Technologies
08.2017 - 02.2019
Regional Director, Middle East, Africa, and Central Eastern Europe (META and CEE) – Cloud Client Computing
Dell Technologies
09.2015 - 08.2017
Distribution Director, Middle East & Africa
Dell Technologies
01.2010 - 09.2015
Volume Distribution Manager, Middle East
Dell Technologies
04.2008 - 01.2010
Channel Manager, Middle East
Dell Technologies
01.2005 - 04.2008
Country Channel Account Sales - KSA
Hewlett Packard
03.2003 - 12.2004
Area Manager - UAE
Axiom Telecom
09.2000 - 03.2003
Diploma -
Arab College
09.1996 - 07.1998
Specialty AI & GenAI Regional Lead - CEEMETA
Dell Technologies
08.202 - Current
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