Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
Generic
Samer Alkhatib

Samer Alkhatib

Marketing Manager
Dubai

Summary

Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.

Overview

8
8
years of professional experience
7
7
years of post-secondary education
7
7
Certifications
4
4
Languages

Work History

Marketing Manager

Winners General Trading L.L.C
Dubai
03.2022 - Current

1- Managed workflow between 10 Employees including advertising agency

2- Developed and implemented Marketing Strategy that:

  • Increased followers by 10K % in half year
  • Reach more than 2M in month for 20K page followers
  • 300% Growth in Lead
  • 500% Growth in Conversion

3- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

4- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

6- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Marketing Officer

Talal Abu Ghazaleh Org.
Damascus
02.2020 - 03.2022

1- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.

2- Provided feedback to all departments on brand consistency in outbound communications.

3- Improved Direct sales and managed to:

  • Reduced old collections from 7 years by 90%
  • Achieved 150% income from yearly target

4- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.

5- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.

Digital Marketing Manager

Sankar for Research & Development
Damascus
09.2018 - 02.2020

1- Developed marketing content such as blogs, promotional materials, and advertisements for social media.

2- Managed social media accounts for clients in many fields:

  • Legal, Fast food, Luxury fashion, Sportswear, logistics, Education, F&B, Building Material, Gaming.

3- Achieved good results for the clients as follows:

  • Growth no less than 300 % in Reach & Leads
  • Convert Leads to Conversion by no less than 20%
  • Increase Followers in highly percentage based on page

4- Monitored trends in digital marketing landscape and adjusted strategies accordingly.

5- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

6- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

7- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits

Digital Marketing Executive

Sankar for Research & Development
Damascus
08.2015 - 09.2018
  • Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
  • Supported more than 7 new clients acquisition with superior strategy and world-class presentations monthly
  • Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
  • Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
  • Planned and executed web, SEO, database marketing and social media advertising campaigns.
  • Created and managed social media campaigns to increase brand engagement.

Education

Bachelor of Management Sciences - Marketing

Higer Institute of Business Administration
Damascus, Syria
01.2013 - 04.2015

Preparatory Certificate of Management -

Higher Institute of Business Administration
Damascus, Syria
01.2010 - 04.2013

General Secondary Education / Scientific - Science Education

Ministry of Education
Damascus, Syria
01.2009 - 04.2010

Skills

Creative Content Marketingundefined

Software

Prezi

Microsoft Office

Business suite

Google Trends

Google Analytics

Hoot Suite

Magento

SPSS

Adobe Acrobat

Adobe Premier

Adobe Photoshop

Google Forms

Google Sheets

Certification

IELTS

Timeline

Social Media Marketing

07-2023

Digital Marketing Foundations

06-2023

Creating Marketing Objectives

06-2023

The Fundamentals of Digital Marketing

12-2022

Marketing Manager

Winners General Trading L.L.C
03.2022 - Current

Diploma in IT Skills

08-2021

Marketing Officer

Talal Abu Ghazaleh Org.
02.2020 - 03.2022

Digital Marketing Manager

Sankar for Research & Development
09.2018 - 02.2020

IELTS

08-2016

Diploma in Digital Marketing

08-2015

Digital Marketing Executive

Sankar for Research & Development
08.2015 - 09.2018

Bachelor of Management Sciences - Marketing

Higer Institute of Business Administration
01.2013 - 04.2015

Preparatory Certificate of Management -

Higher Institute of Business Administration
01.2010 - 04.2013

General Secondary Education / Scientific - Science Education

Ministry of Education
01.2009 - 04.2010
Samer AlkhatibMarketing Manager