SAMER BOU KAMEL
VP - Sales
Dubai
Summary
Executive commercial leader with 18+ years of strategic sales, marketing and operations leadership across the UAE and GCC real estate sector. Proven record of designing high-impact go-to-market strategies, leading large sales organisations, and delivering sustained revenue and margin growth across master-planned communities, luxury and mixed-use projects. Deep expertise in investor relations, broker network optimisation, RERA compliance and project launch management. Strong capability in aligning commercial strategy with corporate governance to maximise investor returns and project absorption in Dubai’s competitive market.
Overview
29
29
years of professional experience
3
3
Languages
Work History
Vice President – Sales
AZIZI Developments LLC
09.2023 - Current
- Lead commercial strategy and sales execution for residential and mixed-use portfolios across Dubai, aligning pricing and product mix with market demand and investor appetite.
- Partner with project, marketing and finance teams to define pre-launch positioning, investor value propositions and sales KPIs to optimise absorption.
- Expand and formalise broker and institutional channels to ensure high-quality lead flow and consistent conversion performance.
- Implement sales governance, CRM controls and reporting to improve forecast accuracy, compliance and handover readiness.
Head of Sales & Sales Operations
SAAS Properties LLC
11.2020 - 09.2023
- Founding sales operations leader—designed and operationalised end-to-end sales processes, CRM workflows and KPI dashboards for a greenfield developer.
- Integrated strategic marketing initiatives (digital campaigns, investor roadshows and PR) into the commercial plan to raise brand awareness and lead quality.
- Defined annual sales quotas, pipeline stage definitions and pricing frameworks; implemented broker distribution policies and lead allocation rules.
- Established training, coaching and performance-management programmes to professionalise the sales force and improve closing efficiency.
Vice President – Sales
Arada Developments LLC
08.2018 - 08.2020
- Built and led a high-performance sales organisation for large-scale master-community projects, introducing KPI-driven scorecards and incentive structures.
- Orchestrated multiple project launches and broker engagement programmes to accelerate off-plan uptake and enhance secondary market liquidity.
- Partnered with product teams to optimise unit mix and pricing to better meet GCC investor and expatriate buyer demand.
Vice President – Sales
Sobha LLC
03.2018 - 08.2018
- Directed sales activities for premium residential projects with a focus on UHNW and regional private wealth channels.
- Led bespoke international outreach and high-touch events to secure strategic bulk and high-net-worth allocations.
- Coordinated with design and delivery teams to align buyer expectations with delivery milestones and handover standards.
Director of Sales
The Heart of Europe Real Estate Development Co.
02.2017 - 02.2018
- Managed international sales channels for an iconic island development; developed multi-market go-to-market plans targeting Europe, Russia and Asia.
- Structured broker partnerships and international exhibitions to drive investor awareness and off-plan commitments.
- Ensured contractual clarity and efficient transactional workflows for cross-border purchasers.
Head of Sales & Leasing
Rafal Real Estate Development Co.
01.2016 - 02.2017
- Led sales and leasing strategy for mixed-use and residential assets, aligning go-to-market timing with marketing campaigns to maximise absorption.
- Defined channel allocation policies, CRM lead distribution rules and oversaw contract execution and escrow controls.
- Collaborated with asset management on tenancy strategies and post-sales services to protect brand reputation and investor returns.
Sales Manager
Emaar Properties PJSC
10.2014 - 12.2015
- Managed direct and indirect sales channels for flagship master developments; improved conversion rates through customer journey optimisation and targeted follow-up.
- Monitored and analysed sales metrics and market intelligence; recommended operational improvements to senior leadership.
Director of Sales
Dar Al Arkan Real Estate Development Co.
10.2009 - 08.2014
- Owned regional sales execution and P&L; responsibility for Central Region projects; developed monthly and annual sales plans with active calling schedules.
- Prepared monthly achievements, metrics and performance summaries; drove competitive analysis and market research to inform pricing strategy.
- Managed, motivated and trained regional sales teams to consistently achieve targets.
Director of Sales
DAMAC Properties Co. LLC
06.2006 - 10.2009
- Managed Sharjah sales office operations, ensuring adherence to corporate sales policies and consistent customer experience.
- Generated new business via personal networks and broker partnerships; provided continuous training to sales teams.
Administration / Business Studies Teacher
International School of Choueifat – SABIS
09.1999 - 06.2006
- Delivered Business Studies curriculum and prepared students for O-Levels, A-Levels and AP examinations; organised major inter-school events and international tournaments.
- Coordinated with examination boards and managed student life programmes, enhancing institutional standards and extracurricular engagement.
Assistant Marketing & Business Development Manager
INTERCAT LLC (Catering Company)
01.1997 - 09.1999
- Planned and managed all sales and marketing activities for corporate and school catering accounts; maintained client relationships to ensure service quality and profitability.
- Developed market-entry strategies and promotional campaigns, and managed marketing budgets to support revenue objectives.
Education
Bachelor’s Degree - International Business Administration
University of Lincoln
01.1999
Certification - Business Information Systems
Middle East Canadian Academy
01.1996
Skills
Strategic Sales Leadership
Luxury & Off-plan Sales
Investor Relations & HNW Client Acquisition
Sales Operations, CRM & Forecasting
Go-to-Market & Pricing Strategy
Marketing Integration & Brand Positioning
Broker & Channel Partner Management
Project Launches & Handover Governance
Websites
Timeline
Vice President – Sales
AZIZI Developments LLC
09.2023 - Current
Head of Sales & Sales Operations
SAAS Properties LLC
11.2020 - 09.2023
Vice President – Sales
Arada Developments LLC
08.2018 - 08.2020
Vice President – Sales
Sobha LLC
03.2018 - 08.2018
Director of Sales
The Heart of Europe Real Estate Development Co.
02.2017 - 02.2018
Head of Sales & Leasing
Rafal Real Estate Development Co.
01.2016 - 02.2017
Sales Manager
Emaar Properties PJSC
10.2014 - 12.2015
Director of Sales
Dar Al Arkan Real Estate Development Co.
10.2009 - 08.2014
Director of Sales
DAMAC Properties Co. LLC
06.2006 - 10.2009
Administration / Business Studies Teacher
International School of Choueifat – SABIS
09.1999 - 06.2006
Assistant Marketing & Business Development Manager
INTERCAT LLC (Catering Company)
01.1997 - 09.1999
Certification - Business Information Systems
Middle East Canadian Academy
Bachelor’s Degree - International Business Administration
University of Lincoln
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