SAMER HELOU
Retail Area Manager
Dubai
Summary
Experienced in the Fashion industry, skilled in international sales, P&L management, and retail operations. Proven leadership capabilities in operational optimization, team collaboration, and strategic decision-making. Excels in fostering a culture of integrity and accountability, combining creative problem-solving with advanced data analysis. Committed to consistently driving efficiency, profitability, and customer satisfaction. Brings a strong background in customer service and B2B/B2C sales. Adept at establishing and maintaining standardized objectives across departments and contributing valuable insights for strategic expansion initiatives.
Overview
13
13
years of professional experience
3
3
Languages
Work History
Retail Area Manager
BFL group
Dubai
06.2023 - Current
- Increased store sales by implementing effective merchandising strategies and product displays.
- Boosted employee productivity through effective scheduling, task delegation, and time management strategies.
- Improved customer satisfaction ratings by prioritizing excellent service in all team interactions.
- Delivered exceptional results through strong leadership skills in managing diverse teams across various stores.
- Optimized inventory management for streamlined operations and reduced waste.
- Expanded market share by identifying new business opportunities and building strong relationships with key stakeholders.
- Employed data-driven decision-making processes to identify trends, challenges, and opportunities for growth within retail area.
- Implemented loss prevention measures to significantly reduce shrinkage rates across retail area.
- Drove sales growth with strategic planning and execution of regional promotions and marketing initiatives.
- Evaluated store layouts to optimize traffic flow, leading to improved customer experiences.
- Maintained compliance with company policies, procedures, and safety standards while overseeing multiple locations.
- Achieved consistent performance improvements by setting clear expectations and monitoring KPIs closely.
- Streamlined operational processes for increased efficiency, resulting in improved profit margins.
- Developed high-performing teams through targeted recruitment, training, and ongoing coaching.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Coached and mentored team of 34 managers and 162 Staff to achieve sales and customer engagement score targets.
Store Manager
AZADEA
Sharjah
03.2022 - 05.2023
- Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Conducted regular performance reviews for 14 staff members, providing constructive feedback and opportunities for growth.
- Organized special events such as seasonal sales promotions to drive foot traffic into store and increase sales opportunities.
- Developed successful employee retention plan, reducing staff turnover rates significantly.
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
- Assessed local market trends to make informed decisions regarding product assortment adjustments or pricing changes based on consumer demand patterns.
- Fostered positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
- Managed daily operations to ensure smooth functioning of store, maintaining clean, safe environment for customers and employees.
- Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Mentored new hires during their onboarding process, ensuring were well-equipped to excel in their roles from day one.
- Ensured compliance with all applicable laws, regulations, policies by regularly reviewing store procedures and taking corrective measures when necessary.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
Retail Operations Manager
AL Koukh
Baghdad
04.2021 - 11.2021
- Reduced employee turnover rate by fostering positive work environment and providing ongoing support to staff members.
- Oversaw all aspects of 8 stores operations, ensuring consistent compliance with company policies and industry regulations.
- Streamlined communication channels between departments within store to facilitate seamless coordination on key tasks such as inventory replenishment and customer service resolution efforts.
- Conducted performance evaluations for 8 store managers, identifying areas of strength as well as opportunities for improvement and providing targeted coaching accordingly.
- Collaborated closely with all managers to exchange best practices in retail operations management and drive continuous improvement across organization.
- Managed inventory control and stock levels by implementing accurate tracking systems and optimizing orders.
- Analyzed sales data to identify trends in consumer behavior, informing more effective merchandising strategies.
- Implemented loss prevention measures by conducting regular audits, addressing discrepancies promptly, and reinforcing security protocols among staff members.
- Enhanced store productivity by streamlining operational processes and implementing efficient work practices.
- Optimized store layout for better product visibility, leading to increased cross-selling opportunities and higher average transaction values.
- Coordinated promotional events to generate increased foot traffic into store, driving higher sales revenue.
- Managed budgets effectively by monitoring expenses closely, identifying cost-saving opportunities, and allocating resources strategically.
Brand Manager
Mike Sport
Beirut
05.2018 - 06.2021
- Facilitated efficient procurement processes by coordinating with relevant departments and evaluating bid specifications.
- Identified and engaged potential vendors based on specific requirements, optimizing supplier selection.
- Conducted market price benchmarking and negotiated with suppliers to secure favorable pricing terms.
- Ensured timely delivery and adherence to specifications, resolving any issues that arose promptly.
- Analyzed consumer buying patterns and forecasted future trends, informing strategic decision-making.
- Reviewed performance indicators regularly, including sales and discount levels, to maintain optimal stock levels and enhance profitability.
- Cultivated strong relationships with existing 21 suppliers while actively sourcing new brands and products.
- Monitored product performance through detailed analysis of reports, facilitating informed decision-making and continuous improvement efforts.
- Monitored industry news closely, staying abreast of emerging trends for quick adaptation of branding strategies accordingly.
- Streamlined brand messaging by creating and maintaining consistent visual identity across all platforms.
Deputy Floor Manager
ABC
Beirut
04.2017 - 02.2018
- Maintained strong floor presence to drive sales and enhance customer engagement.
- Monitored team and individual sales targets, ensuring alignment with brand objectives.
- Improved team sales skills and behaviors, leading to enhanced performance.
- Managed inventory control and stock ordering, ensuring product availability.
- Analyzed key performance indicators to drive informed decision-making.
- Actively participated in monthly business reviews, providing valuable insights
- Monitored essential retail indicators monthly, optimizing operational performance
- Provided consistent coaching to foster culture of continuous improvement
- Delivered effective sales-related training programs, enhancing team capabilities.
Assistant Shop Manager
AZADEA-ZARA
Beirut
03.2011 - 06.2016
- Effectively communicated sales plans and targets to Shop/Department team, ensuring clarity and alignment with organizational goals.
- Monitored team performance continuously and provided suggestions for corrective actions to higher management as needed, contributing to improved performance and efficiency.
- Assigned both routine and non-routine tasks to team members, optimizing workflow and productivity.
- Assisted Shop/Department Manager in managing inventories and placing product orders, ensuring timely replenishment and optimal stock levels.
Education
Bachelor of Arts - Business Administration And Management
Arab Open University
LebanonSkills
Training
- Retail Analysis and Finance
- Negotiation Fundamentals
- Effectively Directing and Delegating
- Conflict Management, LCRN
- Managerial Development Program, PHI Management
- Time Management
- Building a Culture of Design Thinking
- Problem Solving and Decision Making
- Advanced Excel
- Exceptional Customer Service
- Cultivating a Passion for Learning
- Sales and Negotiations
- Developing Successful Coaching Relationships
- Communication in the Century Workplace
Timeline
Retail Area Manager
BFL group
06.2023 - Current
Store Manager
AZADEA
03.2022 - 05.2023
Retail Operations Manager
AL Koukh
04.2021 - 11.2021
Brand Manager
Mike Sport
05.2018 - 06.2021
Deputy Floor Manager
ABC
04.2017 - 02.2018
Assistant Shop Manager
AZADEA-ZARA
03.2011 - 06.2016
Bachelor of Arts - Business Administration And Management
Arab Open University
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