Samer Wahab

• Managing the Guerlain direct to retail operation across UAE different Business Channels
• Defining the brand's route to market roadmap across the UAE market
• Planing and Execution of the yearly strategic plan across all networks ensure growth percentages in line with the regional and global guidelines
• Fully responsible for the Country's P&L, managing the country's multifunctional team
• Establishing storing relationship with key retail retail partners
• Ensuring Sales targets and Net profit are in delivered in line with Budget

Key Achievements:

• Planned prepared and implemented a new organizational restructure to match the needs of the Company, operations and international guidelines
• Planned and Operated 2 new Stores opening
• Created opportunities to over delivered yearly plan Sellout, & Gross sales increasing Net profit percentages by +25%

Key Responsibilities:

• Heading the sales department across all retail channels for Coty's luxury business in the UAE market.
• Leading the commercial negotiations with all local key accounts to enhance the total portfolio in the retail universe
• Setting, and tracking yearly BTL and trade marketing investment budgets that incudes: Sales rebate, in-store & mall animations, Beauty Advisors, collaterals and PLVs).
• Managing the full UAE P&L by retailer by Brand to increase the annual Gross margin (C1) and Profit Margin (C2)
• Leading the supply- sales business reviews to enhance the forecast accuracy and the customers' service level.
• Aligning with the accounting and Finance teams on customers' collection process to decrease the DSO

Key Achievements:

• Managed the role out of Gucci Make up introduction to Sephora
• Grew the retail sales of the Gucci stand alone boutique to have a 1 M USD store
• Manged the retail full P&L and increased Profitability by 9%
• Led the sales team to have a better collection strategy per customers reducing the DSO by nearly 30%

• Managing all Coty's luxury portfolio across the Department stores and the Traditional Trade channels in the UAE market.
• Leading the commercial negotiations with assigned key accounts to grow Coty's portfolio.
• Setting, and tracking yearly BTL and trade marketing investment budgets that incudes: Sales rebate, in-store & mall animations, Beauty Advisors, collaterals and PLVs).
• Managing the retailer's P&L to increase the annual Gross margin (C1) and Profit Margin (C2)
• Taking part in the supply- sales business reviews to enhance the forecast accuracy and the customers' service level.
• Aligning with the accounting and Finance teams on customers' collection process to decrease the DSO

Key Achievements:

• Managed the full mufti-functional teams (Merchandising, Finance , IT, logistics, governmental affaires) to open the first Gucci Beauty stand alone boutique in the Middle East.
• Negotiated, and led the reopening projects of Gucci 3 axe counters in the UAE key department stores achieving top ranking
• led integration of Burberry Beauty in the UAE market, with the change of the Route to Market re-establishing the brand across all accounts increasing Sell Out by 56% for the first year

Key Responsibilities:

• Handling the Business development in the Following Markets: Kuwait, Qatar, Egypt, Iraq. (11 Distributors).
• Setting sales target per brand, per market and per key account, ensuring growth goals are met year on year.
• Following up closely with distributors ensuring Sell-in, IMS and Sell-out are respected in line with the BTL planned budget.
• Managing planning and executions of the Marketing activations per market.
• Leading period reviews with distributors ensuring proper execution per market.
• Manage product forecasting per distributor per market and liaise with the supply chain teams ensuring the perfect flow of supply.