SAMIR MAMODANIF

· Planning for the brand strategy and cascade within the Business network

· In conjunction with Marketing, ensure the full implementation of the of marketing and CX strategies and programs

· Implement Brand guidelines taking in consideration each market specifications

· Agree on a yearly calendar of sales with commercial team

· Control discount and margins to insure constant business profitability

· Follow up periodically on the sales figures per line and stock at hand (Sell-Out)

· Manage potential shortages, review orders and inform merchandising team on the status

· Record, monitor and analyze market trends, competitors activities

· Provide commercial with quantitive and qualitative reports using data from market studies and in-house system

· Define sales target per sales team member

· Manage the P&L for the brand at hand

· Monitor the performance of the brand and send recommendation

· Manage the organizations’ resources within budget guidelines

· Provide prompt, thorough, and accurate information to keep management appropriately informed of the brands financial position

· Develop and motivate team members to ensure transfer of know-how and continuous positive work environment

· Monitor team members performance and provide formal and informal feedback and appraisal in order to maximize efficiency

• Evaluated employees' strengths and assigned tasks based upon experience and training.
• Maximized performance by monitoring daily activities and mentoring team members.
• Prepared annual budgets with controls to prevent overages.
• Cross-trained existing employees to maximize team agility and performance.
• Applied customer feedback to develop process improvements and support long-term business needs.

• Providing leadership and support to Store Managers in the area and teams to maximize sales and growth in each location
• Identify new business opportunities within the region, but also for existing stores
• To oversee new store openings and store refurbishments within the region
• Support the GM on any rent negotiations, new deal negotiations and contract renewals
• Responsible for setting, measuring and helping teams to achieve sales and KPI targets within the region in line with company goals. This will include ensuring that stores use these KPIs to drive sales and to achieve the financial goals of the Company.
• Identify and act on any market changes that may impact the business
• Working collaboratively with the Marketing team to identify marketing opportunities and roll out marketing initiatives with a key focus on maximizing sales potential and brand recognition
• Ensure that all CRM strategies and on-going programs including client acquisition, client retention and customer database management are effectively carried out and maintained across the region Develop a deep understanding of the customer base in the region, know the key clients, understand customer trends and the specific needs of the market
• To work with the Buying team to ensure that each store has the optimum stock package to meet the needs of the local market
• To work with stores to ensure they understand and adhere to our visual merchandising guidelines, as well as ensuring VM champions in store are well trained and supported
• Participate and support store teams on the shop floor as required
• Support the U.A.E Corporate team with the regional store P&Ls, focusing on increasing profitability and driving business results
• Carefully manage store operating costs within tight budgets
• Ensure that all retail stores in the region are fully compliant with financial, HR, legal and retail operation rules and procedures with a view to ensuring operational excellence
• Work with the store teams to ensure that all retail stores in the region are trained in stock control procedures and then adhere to them to prevent any inventory slippage and so we can ensure that we have accurate inventory stock holdings
• Work with Store Managers to manage maintenance issues within the retail stores and ensure they are resolved swiftly and in line with budget
• Identify and help resolve any Health & Safety and legal issues that might arise
• Ensure that the flow of goods into and out of the store from a logistics perspective is seamless and is structured to best support the needs of the store. Human Resources
• Collaborate with the regional Human Resources team to recruit, train, and develop staff ensuring all positions are filled in a timely manner with qualified personnel driving a culture of excellence

• Implement a high standard of customer focus through effective resource planning, regular assessment of customer service standards and timely resolution of complaints / queries within the store, in line with Company policy
• Monthly monitoring of mystery shopper feedback, addressing all key areas of concern and creating action plans with timelines for improvement
• To have a clear understanding of your store customer profile, including but not limited to key demographics such as, age, nationality and gender
• To monitor and continuously seek to understand customer buying patterns and trends from both a local and Gulf perspective
• To personally attend to escalated customer complaints when required
• To empower and support CRM if applicable
• To endorse the Shukran loyalty program and improve member volume and buying behavior
• To obtain open and honest consumer feedback through conducting periodic customer home visits
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Commercial Performance

• Achieve the revenue and target productivity metric (sales per person per day, ATV, basket size and conversion) for the store
• Monitor and control expenses (overtime, local, stock and consumables) through efficient store operations
• Actively improve underperforming areas within store based on store sales and finance reports
• Monitor and communicate yearly, weekly and daily sales performance and budgets with management and staff with clearly defined actions for improvement
• Monitor and continually seek to understand the commercial environment, local trading patterns, competitor activity and market trends in the retail sector and their impact on store
• Oversee cash transaction entry and management (petty cash, POS cash elements, change floats)
• Maintain a high level of store health and security for company assets, cash, stock and customer property
• Educate and mentor the team on identifying upsell and cross-sell opportunities
• Ensure BoE standards are met
  

Offer

• Oversee and monitor sales in store which includes but is not limited to: sales transactions, customer orders and payments, and handling returns and refunds.
• Responsible for the inventory management within store, which includes but is not limited to: stock availability, order management, back store operations, stock movement within store, cycle count, min max planning and stock coverage and density
• Review and analyze stock and sales reports to monitor KDCN products and implement corrective action
• Maintain high standards of visual appearance in the store including all non-retail areas and window themes with adherence to planogram guidance
• Ensure store is well prepared for the sale / promotions
• Ensure store layout is consistently based as per Retail Principles of Visual Merchandising
• Ensure effective Inventory management for the store (order management (Min/Max), stock consolidation, movement and transfer, optimum stock return and shrinkage)
• Provision of monthly feedback on sales, stock positions, and products.
  

People

• Ensure that the store is in compliance with the local labor laws and company policy for all employment and state laws, including wage and hour, human rights and equal employment opportunities
• Ensure consistent and transparent communication with store staff on business expectations, priorities and store results
• Responsible for Performance Management of store staff through timely KPI setting, mid-year and annual performance reviews
• Ensure L&D offerings are provided to all staff at the appropriate level in line with personal development plans including on the job coaching, classroom training, in-store training and feedback sessions aligned to Home Centre processes
• Ensure seamless induction and on boarding of new recruits / hires
• Drive engagement and motivation through effective management of staff welfare including accommodation, transport and facility concerns
• Drive people strategy with focus on increasing feminization and nationalization through hiring of nationals and Arab speaking staff
• Ensure participation of team members in the regular health and safety programs conducted for the store
• Monitor and appraise the performance of retail staffs and develop individual career plans and succession planning