Sampat Sutar
Dubai
Summary
As a seasoned media professional, I thrive on achieving significant outcomes through data-driven optimizations and targeted audience strategies. I specialize in crafting holistic media plans that align with clients' marketing goals, drawing insights from thorough audience analysis, market trends, and competitor research. My forte lies in efficiently managing media budgets across various platforms, ensuring optimal allocation for maximum return on investment. Renowned for my success in orchestrating integrated media campaigns across diverse channels.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Marketing Transformation Manager
Accenture Song
03.2021 - Current
- Providing end-to-end support from planning to execution for building retail ad network. Collaborated closely with clients to develop robust business case, conducted thorough market research, and evaluated technologies for scalability and cost-effectiveness. Oversaw seamless implementation, resulting in tailored and dynamic advertising platform aligned with client objectives. Displayed innovation by continuously devising unique and creative growth strategies.
- Heading CRO experiments and Boosted overall conversation by 15% and decreased exit rates by 12% through effective leadership.
- Renewed major project for additional year by continuously delivering plans to expand brand awareness.
- Developed digital promotional plans that align with company targets and KPIs.
- Monitored marketing analytics of campaigns and prepared detailed reports on findings.
- Established strong relationships with key stakeholders to ensure alignment of objectives and seamless execution of projects
- Recruited and hired capable team members to add value and diverse skills set to marketing department
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts
- Streamlined processes by identifying inefficiencies and implementing improvements, increasing overall productivity
Programamtic Lead
dentsu X
04.2018 - 02.2021
- Developed profitable, unique, and strategic plans using market insights, trends, data, and industry knowledge. Utilized progressive knowledge in programmatic tools and practices to assist clients and advertising team. Built relationships with potential clients while maintaining trusting relationships with existing clients. Demonstrated exceptional team management abilities by advising personnel on best practices and latest trends. Oversaw account business reviews, goal-setting sessions, and conflict resolution process. Collaborated with stakeholder to establish business needs and build data-driven solutions.
- Owned design of existing and incremental business RFP process.
- Created a positive customer experience by informing clients and agency of new programmatic developments.
- Designed and presented comprehensive visualizations on complex concepts.
- Reduced CPLs on campaigns by a significant 30%.
- Revamped go-to-market creatives from one month to instant due to introduction of dynamic creatives.
- Led cross-functional communication and enhanced daily operations.
- Supervised lifecycle of campaigns including planning, application, optimization, and reporting.
- Played key role in integrating salesforce CRM to Digital channels.
- Successfully implemented revenue attribution model utilizing salesforce
- Setup a process to ensure transparency and accountability across all teams and campaigns for the Marketing Budgets.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers
Programmatic Manager
Mindshare MENA
11.2013 - 04.2018
- Headed formulation, management, and implementation of digital programmatic campaigns and regularly reported progress and potential concerns. Cooperated with digital planning and client servicing teams to guarantee campaign success. Conducted regular evaluations to identify opportunities to improve performance across campaigns. Updated clients and stakeholder on marketing analytics and business reviews.
- Leading all aspects of Programmatic activity, including strategy development, planning, launch, and optimization.
- Delivered excellent campaigns by maintaining extensive knowledge of buying-related technologies including DMPs, DSPs, and SSPs.
- Presented successful strategies that aligned with client objectives and KPIs.
- Generated programmatic display campaign on commercial platform and liaised with operations team for setup of mobile and video processes.
- Spearheaded business expansion planning and increased revenue for company by close to $2 million a year due to new programmatic offering.
- Resolved campaign issues by utilizing optimizations and building programmatic strategies.
- Identified inventory prospects in partnership with internal teams.
Senior Executive
Mindshare
07.2011 - 10.2013
- Managed complex projects and completed multiple tasks including leading DCM, Sizmek, Facebook, and RTB campaigns. Evaluated creative according to ad server specs and technical conditions and swiftly resolved discrepancies. Incorporated multiple ads serving systems to fulfill various duties including trafficking and assessing creative, scheduling ad campaigns, formulating tracking codes, and reporting performance and optimizing campaigns across digital channels.
- Created and launched news SLAs and streamlined daily process.
- Produced detailed training modules and documentation on process update.
- Enhanced company operations by applying latest trafficking and media industry trends.
- Led Ad Operations team while consulting with media department and clients on operation performance and advertising technologies.
Ad Ops & Search specialist
Initiative
06.2010 - 06.2011
- Overseeing campaign trafficking, reporting, and conducting follow-ups on additional requests. Trafficked ads according to client specifications (DART, DFA). Built and maintained positive partnerships with publishers, advertisers, ad sales, and traffic departments to guarantee seamless ad placement and swift resolution of concerns.
- Produced engaging and innovative pay-per-click advertising and successfully enhanced key metric month-over-month.
- Augmented Google Adwords and accounts to boost advertising performance and brand awareness.
- Ensured seamless operations by troubleshooting internal and third-party vendors’ technical problems.
- Collaborated with cross-functional teams to achieve project goals on time and within budget
Senior Search Associate
iProspect
10.2009 - 06.2010
- Optimizing performance of live accounts across different search engines and suggesting necessary recommendations for betterment of search ads
- Working closely with the clients and sending constant updates regarding account performance
- Monitoring performance of accounts belonging to various industries
- Managing Accounts through Dart Search and DFA.
Senior Search Associate
Ventura
12.2007 - 05.2009
- Management of SEM/PPC campaigns on different search engines, namely Google AdWords, Yahoo! & Microsoft AdCenter
- Responsible for campaign setup, analysis and optimization for clients across different industries
- Account management using various tools, mainly Cobra UI
- Keyword research and expansion
- Creative writing for ad copy
- Delivery of Production Brief KPI targets
- Search engine relationship management.
Search executive
careuniversal
06.2006 - 11.2007
- Managing PPC campaigns on different search engines, namely Google AdWords, Yahoo! and Microsoft AdCenter
- Managing and uploading products on Amazon
- Managing Affiliate accounts.
Education
B.com - commerce
Pune University
Pune - IndiaSkills
- Excellent Communication
- Data Analytics
- Account Management
- Project Management
- Team Leadership
- Digital Transformation
- Analytical Skills
- Problem-solving aptitude
- Marketing Strategy
- Budget Management
- Business Analysis and Reporting
- Organizational Skills
- Teamwork and Collaboration
Websites
Certification
- Snapchat advertising essentials
- Google Digital Garage Certified
- Facebook Blueprint Certified
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Awards
Emplyee of the year - Mindshare, 05/01/15
My Life Philosophy
the secret to change is to focus all your energy not on fighting the old, but on building the new - Socrates
Timeline
Marketing Transformation Manager
Accenture Song
03.2021 - Current
Programamtic Lead
dentsu X
04.2018 - 02.2021
Programmatic Manager
Mindshare MENA
11.2013 - 04.2018
Senior Executive
Mindshare
07.2011 - 10.2013
Ad Ops & Search specialist
Initiative
06.2010 - 06.2011
Senior Search Associate
iProspect
10.2009 - 06.2010
Senior Search Associate
Ventura
12.2007 - 05.2009
Search executive
careuniversal
06.2006 - 11.2007
B.com - commerce
Pune University
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