SANAD SHAIKH

Mubadala Health expanded into Dubai in 2022 with the launch of a specialty clinic in Jumeirah offering 30+ service lines and day surgery services. As Marketing Manager, I led post-launch marketing, communications, and brand development to establish the facility’s presence and drive growth in a highly competitive market.

• Partnered with the Facility Director, clinicians, and service line teams to identify high-growth areas, define audience segments, and build strategic partnerships to enhance visibility and patient engagement
• Led brand awareness campaigns - including Dubai Fitness Challenge 30x30 sponsorship, Dubai Police Ramadan Games, PR, outdoor media, and community initiatives - aligned with a strategic health calendar to drive recognition and patient bookings
• Managed digital marketing initiatives with external agencies, including website management, SEO, social media, and paid campaigns
• Worked closely with agencies to develop monthly marketing performance reports, track KPIs, and optimize campaign effectiveness across channels
• Collaborated with service line managers, call center teams, and revenue cycle management to track patient volumes, align marketing efforts with demand, and support service-line growth
• Managed internal communications, agencies, budgets, and team execution, ensuring seamless delivery across all marketing functions

Following the acquisition of Amana Healthcare by Mubadala, I played a key role in the formation of the Integrated Healthcare Network (IHN), bringing together leading healthcare assets to establish a continuum-of-care platform across the UAE.

• Worked closely with Group Corporate Marketing to align Amana’s brand within the Mubadala Health network, supporting rebranding and positioning of integrated care offerings across all channels
• Led multi-channel public health and awareness campaigns across seven facilities during COVID-19, collaborating with corporate and asset teams to ensure consistency and impact
• Managed digital marketing initiatives across platforms—including website updates, social media, and campaign execution—working with internal and external teams to maintain brand consistency and engagement
• Supported the launch of a long-term care facility in Al Ain and development of a post-COVID rehabilitation program, contributing to Abu Dhabi’s positioning as a regional healthcare hub
• Collaborated with internal stakeholders to track campaign outcomes, align messaging with operational priorities, and support patient engagement across facilities

Amana Healthcare was established to address the long-term care gap in the UAE, and I joined during its early stage to help build the marketing and communications function while positioning post-acute care within the market.

• Built and managed core marketing functions including social media, website development, PR, content creation, brand collateral, and stakeholder events
• Worked closely with executive leadership and clinical teams to position post-acute care, engaging hospitals, government entities (DHA, MOHAP, CDA, ZHO), insurers, and patient families to drive awareness and referrals
• Managed digital platforms and content initiatives to strengthen online presence and support ongoing engagement with key audiences
• Led community outreach, facility visits, PR coverage, and educational initiatives to increase awareness and support patient referrals
• Supported campaign execution and stakeholder engagement efforts that contributed to Amana’s growth into a trusted long-term care provider prior to acquisition

• Managed regional brands including Baskin-Robbins, Himalaya Herbals, Samsonite, and Nikon, delivering integrated 360° campaigns across digital, social, retail, and ATL/BTL channels
• Worked with creative, media, and production teams to execute insight-driven campaigns that enhanced brand visibility and engagement across platforms
• Supported digital and social campaign execution alongside traditional channels, ensuring consistency across touchpoints
• Managed client relationships, budgets, and timelines while contributing to new business development and account growth

• Managed key regional accounts including Panasonic, Samsung, and Americana, delivering integrated campaigns across digital, social, retail, and ATL/BTL channels
• Supported campaign strategy, client briefings, and creative execution while coordinating with cross-functional teams
• Contributed to campaign performance tracking and client reporting while maintaining strong client relationships

• Conducted research on emerging industry topics, identified trends, and sourced speakers to support conference production
• Managed delegate data and supported sales outreach and audience engagement strategies