SANAL SABU

• Conceptualized, developed, and launched Swizzkart, a hyperlocal e-commerce platform connecting local vendors with customers in Kerala
• Successfully transitioned the platform to a subscription-based model in 2023, eliminating commission fees and improving vendor retention by 78%
• Expanded operations to multiple locations across Kerala, onboarding 400+ vendors and driving significant revenue growth
• Led a team of skilled professionals, fostering a collaborative and results-oriented culture
• Spearheaded marketing and sales initiatives, significantly increasing brand awareness and customer base
• Managed all aspects of the business, including product development, operations, finances, and customer service.
• Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
• Implemented effective marketing campaigns to increase brand recognition and attract new customers.
• Leveraged social media platforms for targeted advertising campaigns that boosted online visibility and brand awareness.
• Drove product development from concept to launch, ensuring alignment with customer needs.
• Aligned operational objectives with long-term goals to ensure sustainable success throughout various stages of startup growth.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Mentored employees for professional growth, promoting a culture of learning within the organization.
• Increased company growth by developing and implementing innovative business strategies.
• Oversaw business-wide changes to modernize procedures and organization.
• Founded performance- and merit-based evaluation system to assess staff performance.
• Maintained P&L and shouldered corporate fiscal responsibility.
• Formulated and executed strategic initiatives to improve product offerings.
• Oversaw divisional marketing, advertising and new product development.
• Communicated business performance, forecasts and strategies to investors and shareholders.
• Created succession plans to provide continuity of operations during leadership transitions.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Devised and presented business plans and forecasts to board of directors.
• Analyzed industry trends and tracked competitor activities to inform decision making.
• Cultivated company-wide culture of innovation and collaboration.
• Monitored key business risks and established risk management procedures.
• Directed technological improvements, reducing waste and business bottlenecks.
• Initiated strategy to drive company growth and increase market share and profitability.
• Managed financial, operational and human resources to optimize business performance.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
• Represented organization at industry conferences and events.
• Created and monitored promotional approaches to increase sales and profit levels.
• Created organization's mission and vision statements for use by employees.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Improved employee retention rates by creating a supportive work environment focused on personal development and career advancement opportunities.
• Built an extensive network of connections within the industry, facilitating collaboration and resource sharing among startups.
• Secured funding for the startup by delivering persuasive pitches to investors.
• Established strong partnerships with key industry players for greater market presence.
• Managed financial resources effectively, maintaining profitability throughout various stages of growth.

Prepared and maintained financial records, including accounts payable/receivable, journal entries, and reconciliations

• Maintained strict confidentiality when handling sensitive financial information, protecting company assets from potential risks.
• Assisted with month-end and year-end closing processes
• Prepared financial statements and reports for management review.
• Continuously updated professional knowledge by attending industry workshops and completing relevant coursework, ensuring adherence to the latest accounting standards and best practices.
• Reduced outstanding client balances by diligently monitoring accounts receivable aging reports and following up on overdue payments.
• Enhanced internal controls by assisting with the implementation of new accounting software systems.
• Developed strong working relationships with clients, resolving inquiries related to invoicing or payment discrepancies.
• Contributed to audit preparation by organizing documentation and ensuring timely completion of necessary tasks.
• Assisted in maintaining accurate financial records by processing accounts payable and receivable transactions.
• Increased data accuracy through meticulous review of expense reports, ensuring compliance with company policies.
• Contributed to cost-saving initiatives by identifying opportunities for process improvement within the accounting department.
• Provided assistance in tax preparation, compiling required information for both state and federal filings.
• Ensured smooth daily operations within the accounting department by providing administrative support as needed.
• Assisted in cash flow management, regularly updating forecasts based on actual revenue and expenses.
• Streamlined account reconciliation processes, enhancing overall efficiency within the accounting department.
• Maintained organized filing system for all financial documents, allowing for easy retrieval during audits or reviews.
• Supported month-end close procedures, including journal entries and balance sheet account reconciliations.
• Improved financial accuracy by reconciling bank statements and general ledger accounts on a monthly basis.
• Collaborated with team members to develop annual budgets and monitor actual financial performance against projections.
• Enhanced communication among team members by participating in regular meetings to discuss project updates and address any challenges encountered.
• Prepared detailed financial reports for management review, enabling informed decision-making regarding budget allocation.
• Facilitated timely vendor payments through efficient processing of invoices and expense reports.
• Assisted with preparation of monthly financial statements.
• Compiled and analyzed financial information to prepare entries for general ledger accounts.
• Managed supplier accounts and built lasting relationships with suppliers.
• Prepared journal entries and entered into system using Le.
• Prepared journal entries and entered into system .
• Reconciled month-end totals for timely and accurate reporting of financial information.
• Prepared working papers, reports and supporting documentation for audit findings.
• Collected and reported monthly expense variances and explanations.
• Initiated comprehensive account assessments to check viability, stability, and profitability of business operations.
• Identified legal tax savings and recommended ways to improve profits.
• Collaborated with accounting manager to comply with governing bodies and limit regulatory risks.
• Diminished outstanding debts by analyzing accounts for issues.
• Kept up-to-date with tax changes and industry trends by participating in professional organizations, opportunities, and networks.
• Developed financial models to assess and analyze financial performance of clients.
• Found tax solutions to complicated tax issues or errors from incorrect tax filings.
• Cooperated with senior leaders to create operating budgets and initiate financial planning.
• Reviewed accounts, resolved coding areas, and tracked recurring expenses for accrual entry.
• Trained new employees on accounting principles and company procedures.
• Compiled general ledger entries on short schedule with 100% accuracy.
• Used accounting software to issue tax returns and prepare consolidated reports.
• Maintained integrity of general ledger and chart of accounts.
• Tracked funds, prepared deposits and reconciled accounts.
• Provided journal entries and performed accounting on accrual basis.

• Implemented and configured SAP FI-CO modules for various clients
• Provided training and support to end-users on SAP FI-CO processes
• Resolved technical issues and optimized system performance.
• Ensured data integrity by designing and implementing rigorous validation checks in various financial transactions within the SAP system.
• Supported internal audit functions through diligent monitoring of access controls in the organization''s SAP system, reducing risks associated with unauthorized access.
• Played a pivotal role in the development of comprehensive documentation, including functional specifications, configuration guides, and end-user manuals, enabling seamless knowledge transfer to project stakeholders.
• Conducted thorough business process analysis, identifying areas for improvement and aligning them with best practice SAP FICO solutions.
• Facilitated smooth transitions during acquisitions or mergers by performing comprehensive data migration activities using advanced data mapping techniques.