Sanchari Ghosh
Digital Growth and E-Commerce Strategist
Dubai
Summary
An experienced E-Commerce and Digital professional with 11 years in the GCC. Specializing in developing and executing impactful online strategies, I've significantly enhanced consumer experiences and propelled sales for top e-commerce brands as well as start-up organizations. Proficient in team leadership and a tech-savvy individual, I leverage a spectrum of SaaS, AI, software tools and apps to optimize operational efficiency. Currently, I am steering the digital team to drive brand growth and profitability.
Overview
12
12
years of professional experience
Work History
E-Commerce Marketing Manager
LEGO KSA & ELCTOYS (KOJ Group LLC)
Dubai
01.2020 - 01.2023
- Develop and execute strong performance marketing strategy
- Manage sales performance for both LEGO and ELC toys websites for GCC region
- Liaise with external agencies to launch, optimize, and administer marketing campaigns to increase traffic, acquisition, conversion and sales
- Evaluate web traffic data and online advertising ROI performance leveraging Google Analytics and produce findings in concise manner
- Analyze and assess the performance of paid advertising campaigns by monitoring key metrics such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and overall campaign ROI
- Identify areas of improvement and develop actionable recommendations to enhance campaign performance
- Transform raw data into meaningful insights and actionable strategies
- Lead improvements and innovations on the e-Store platform by engaging with developers and being involved in gathering requirements and testing
- Communicate objectives and direction to internal and external service providers, employing scrum framework-like approach to ensure timely completion of deliverables
- Increased revenue by 26% through optimized marketing efforts and implementing UI/UX enhancement parameters through direct liaising with developers and developing an execution roadmap with our PMP tool Monday.com
- Redesigned website with the help of content & UI/UX design team, optimizing consumer experience and contributing to lower bounce rates
- Reduced ELC toys e-commerce digital costs by 50% through identifying loopholes in the current paid-ads strategy, conducting in-depth checks of Google Analytics and FB data, and closely monitoring services with the marketing agency.
Senior E-commerce Lead
The Modist FZ LLC
Dubai
01.2017 - 01.2020
- Leading & executing the full life cycle of ecommerce operations set-up from designing business operations flow to mapping consumer journeys around Microsoft Dynamics ERP functionalities
- Monitored daily order management and performed quantitative and qualitative analysis through reporting to guide business decisions
- Ensure third-party service quality by collaborating with subsidiaries and support functions with respect to fulfilment, payment/fraud issues
- Etc
- Coordination of the processes of the online store's operations - order processing, courier services & warehouse
- Working closely with the Sales and Product teams to ensure alignment on coordinated efforts throughout the Product life cycle
- Gaining a deep understanding of end consumers' needs by conducting regular check and organizing feedback to implement potential product opportunities
- Working closely with marketing team to build SLAs for automated marketing campaigns and building marketing calendar for social channels
- Handling communication of our strategy with agencies and monitoring performance by analyzing actionable consumer insights through google analytics and communicating the same to management
- Enhanced online UI/UX experience by fixing bad address issues, lowering order cancellation rate by 11%
- Successfully implemented digital solution by implementing Transfer Order functionality in the ERP for Personal Shopping (Try & Buy) or Marketing/photoshoot lends, which allowed seamless tracking of inventory and optimized request management time from 40 mins on average to 5 mins
- Generated new revenue stream by engaging with new suppliers and launching shipments to new regions.
Buyer (Bath & Body Care)
Lifestyle Brand (Landmark Group LLC)
Dubai
01.2016 - 01.2016
- Analyzed regular sales patterns for all brands according to territories
- Placed orders and reorders depending on sales and boosted product allocation in stores accordingly
- Aided senior buyers in fixing retail selling prices in accordance with Lifestyle's overall target margin policy for every territory
- Understood the Buying Calendar and planned purchases keeping stocks and budget in consideration for each region
- Developed strong ties and open lines of communication with both domestic and foreign suppliers to negotiate and introduce new items
- Coordinated the whole product life cycle, from product procurement and testing to ensuring minimal logistical delays
- Reviewed sales performance on a regular basis along with stock analysis to effectively deal with fast/slow moving items and take corrective action on timely basis
- Successfully launched 2 new suppliers contributing to increased sales for the soap category
- Optimized placement in stores driving impulse purchase/basket add-ons and thus contributing to sales.
Buying Coordinator - Perfumes
Souq.com
Dubai
01.2015 - 01.2016
- Demonstrated thorough understanding of end-to-end processes and responsibilities of the Buying Department
- Generated POs for beauty segment adhering to timely deliveries
- Regulated supplier communications for regular stock updates to manage inventory, reorders, and new orders
- Prepared weekly reports for the buyer to assess category performance while reviewing inventories and sales
- Engaged with IT Ops for stock transfers in the event of stock outage
- Ensured minimum no
- Of delays by developing & maintaining personal checklist and managing order placements efficiently.
Operations Coordinator & Lab Assistant
Epygen FZ LLC
Dubai
01.2011 - 01.2014
- Liaised with all external and internal departments to streamline work within the organization
- Executed all export-related paperwork and procedures
- Contacted service providers and governmental organizations to obtain authorizations, follow up on requests, and comprehended shipment procedures
- Organized meetings, generated reports, and managed office and other administrative duties
- Prepare samples for testing using various laboratory equipment
- Maintain all laboratory records.
E-Commerce Department Manager (Contractual)
Ralph Lauren
Dubai
Current
- Manage the growth strategy of key digital accounts for Ralph Lauren in GCC
- Drive the overall e-commerce strategy for the brand
- Lead and collaborate with integrated teams to drive projects throughout their entire lifecycle
- Responsible for forecasting revenue and preparing OTBs to facilitate financial strategy of the management
- Collaborating with internal teams to translate ideas into tangible results
- Liaising with UX/UI, product & strategy leads from Ralph Lauren Milan team, to meet business objectives
- Researching and reporting using digital data, with insights and recommendations
- Presenting and guiding management with data backed recommendations
- Launched 2 new categories with one of the key online partners
- Successfully executed the use of marketing tool Criteo to increase conversion and engagement for the brand with our key digital partners.
Education
Post Graduate Diploma in Digital Marketing -
Purdue University
Bachelor of Technology in Biotechnology -
Heritage Institute of Technology
Primary & High School (Major: Science) -
The Indian High School
Skills
- Google Analytics
- Budget Forecasting
- Digital Marketing
- MS Office Suite
- Calendar Management
- Content Development
Websites
Personal Information
Date of Birth: 07/23/1988
Timeline
E-Commerce Department Manager (Contractual)
Ralph Lauren
Current
E-Commerce Marketing Manager
LEGO KSA & ELCTOYS (KOJ Group LLC)
01.2020 - 01.2023
Senior E-commerce Lead
The Modist FZ LLC
01.2017 - 01.2020
Buyer (Bath & Body Care)
Lifestyle Brand (Landmark Group LLC)
01.2016 - 01.2016
Buying Coordinator - Perfumes
Souq.com
01.2015 - 01.2016
Operations Coordinator & Lab Assistant
Epygen FZ LLC
01.2011 - 01.2014
Post Graduate Diploma in Digital Marketing -
Purdue University
Bachelor of Technology in Biotechnology -
Heritage Institute of Technology
Primary & High School (Major: Science) -
The Indian High School
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