Sandra John
Sharjah
Summary
Experienced marketing professional with a versatile skill set in market research, planning, marketing, and media services. Demonstrated ability to manage projects from initial research to final execution, consistently delivering high-quality results. Utilizes data-driven strategies and effective planning techniques to drive business success. Collaborates closely with clients to ensure strong partnerships and achieve shared objectives.
Overview
3
3
years of professional experience
Work History
Market Research- Project Coordinator
Foretell Global Market Research & Consultancies
2023.12 - Current
- Spearheaded and managed comprehensive market research projects, from initial planning to final delivery, ensuring adherence to project timelines and quality standards, resulting in a 95% client satisfaction rate and a 30% increase in repeat business.
- Collaborated with cross-functional teams and clients to define project objectives, scope, and deliverables, tailoring solutions that exceeded client expectations and contributed to a 20% increase in project renewals. ● Executed meticulous field planning, Length of Interview (LOI) assessments, and logistical coordination, ensuring flawless execution and timely delivery of research insights, which reduced project turnaround time by 25%. ● Leveraged advanced data analysis tools to clean, check, and interpret complex datasets, providing clients with accurate, actionable insights that directly informed strategic decision-making, improving decision-making efficiency by 40%. ● Ensured high-quality outcomes by implementing rigorous control measures throughout all project phases, contributing to a 10% increase in project profitability and maintaining the highest standards in execution and data delivery. ● Implemented mystery shopping research with a focus on maintaining data integrity, leading to the identification of key areas for operational improvement in client organizations, contributing to a 15% enhancement in operational efficiency. ● Managed financial aspects of projects, including budget tracking and revenue forecasting, ensuring financial accuracy and contributing to a 10% increase in project profitability.
Planning Intern
Apparel Group
2022.05 - 2022.07
- Coordinated the successful launch of the 'His & Hers' brand website in the GCC region, overseeing all planning and execution stages, leading to a 25% increase in initial sales and a well-received brand introduction.
- Utilized advanced inventory management software to handle in-stock transfers, ensuring accurate tracking and reducing stock discrepancies by 30%.
- Applied Oracle software to optimize inventory utilization, enhancing operational efficiency and reducing waste, contributing to improved profitability.
- Streamlined the RTV (Return to Vendor) process, facilitating faster and more efficient returns, which minimized financial losses and improved vendor relationships.
Media Services Intern
EXPO 2020 DUBAI
2021.09 - 2021.11
- Delivered exemplary customer service to 100+ media organizations, providing operational support to the Media Operations Team, resulting in a 95% client satisfaction rate and a 20% improvement in service delivery efficiency.
- Supervised team for high-end client services, showcasing strong interpersonal skills, which led to a 25% improvement in team performance and consistent 90% client satisfaction.
- Established positive relationships with media organizations, displaying exceptional communication skills, which contributed to a 40% increase in collaboration and stronger partnerships.
- Acted as a liaison between media organizations and the team, conveying valuable feedback for an enhanced media experience at Expo 2020, leading to a 20% improvement in media services and a more engaging event experience.
Education
MSc Strategic Marketing -
Cranfield University
09.2023
BBA in Marketing -
Canadian University Dubai
12.2021
Skills
- Digital Marketing Strategies
- Project and Event Management
- Data Analysis
- Attention to Detail
- Client Relationship Management
- Technical Proficiency
- Market Research and Trend Analysis
- Adaptability and Team Collaboration
- Marketing Strategies
- MS Office Suite
- Piano
- Tableau
- Photography
- SPSS
- Microsoft Word Applications
- JMP
- Organizational & Time Management
- NVIVO
- Written & Verbal Communication
- NField
- Brand Strategy
- Shopmetrics
- Marketing Budget
Websites
Languages
English- Fluent
French- Intermediate level
Timeline
Market Research- Project Coordinator
Foretell Global Market Research & Consultancies
2023.12 - Current
Planning Intern
Apparel Group
2022.05 - 2022.07
Media Services Intern
EXPO 2020 DUBAI
2021.09 - 2021.11
MSc Strategic Marketing -
Cranfield University
BBA in Marketing -
Canadian University Dubai
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