Sandrine Succar Sabbagh

• Creating content on social media: posting the right information in the right way to build a positive image and avoid bad rumours

• Spearheading crisis management strategies, restoring trust in the organisation : Ensuring a crisis cell in order to avoid the escalation of certain issues by analysing the situation, choosing the right strategy to follow, selecting the adequate person or committee to answer and tracking the results (through media coverage, social media network…)

• Working with graphic designers to implement a new graphic charter in order to build a new identity

• Planning and organizing events (conferences, exhibitions, seminars… )

• Organised successful PR events, raising company's industry reputation.

• Promoted positive image through community outreach initiatives and corporate social responsibility programs (I was Editor in chief of the "Operation 7th Day" magazine (USJ's civic engagement program) and member of its steering committee)

• Fostered productive relationships with media representatives, increasing frequency of favourable coverage : inviting journalists to events, writing press releases in both French and English languages, analyzing media coverage, providing essential information to journalists when conducting interviews

• Updating the website with the latest information pertaining the university's activities

• Providing workshops for students on communication strategies, writing skills and conceiving magazines

• Creating and implementing PR strategies

• Building and maintaining media contacts

• Planning and organising events (launching product, exhibition, seminars… )

• Writing press releases in both French and English languages • Writing, editing & proof reading of articles

• Monitoring press cuts and following up the media to insure a good coverage

• Creating and implementing communication strategies

• Managing and following up on a daily basis the team members

• Maintaining and monitoring implementation of events/release planning calendar

• Directing & creating internal and external communication publications (internal newsletter, intranet, website…)

• Preparing and supervising the communication material : direct mail leaflets, films and multimedia programs

• Answering inquiries from individuals, journalists and other organizations on related issues

• Organizing specific events: auto fundraising (through theatre…), exhibitions, open days, tours, competitions and sponsors

• In charge of the corporate identity (flags, stickers, signs…) : coordination with printing companies, stock management through SAP, distribution to all branches

• Preparing communication tools to seven programs : health, youth, agriculture, environment, social, rehabilitation, employment to more than 10 centres (including a school and 3 hostels) all over the Lebanese territory

• Updating the website content (www.arcenciel.org) insuring accuracy, consistency and quality

• Building and maintaining media contacts

• Developing comprehensive publication schedules to ensure timely delivery of materials.

• Choosing appropriate subjects for the magazine : writing articles, conducting interviews with celebrities, specialists in many fields (health, social issues...)

• Coordinating with other department heads for smooth workflow and efficient operations (journalists, graphic designers, photographers, printing company)

• Choosing right titles and pictures for the cover and the main articles

• Editing

• Monitoring through SWOT analysis