Summary
Overview
Work History
Education
Skills
Certification
Timeline
Hi, I’m

Sangeetha J S

Jebel Ali
Sangeetha J S

Summary

Strategic marketing and sales expert with 12+ years in digital media, brand partnerships, and integrated marketing, excelling in revenue generation and client retention across UAE and India.

Overview

13
years of professional experience

Work History

The Digital Tree

SENIOR SALES MANAGER
04.2025 - Current

Job overview

  • Led sales and strategy at Sawalif Tech and contributed to Daily8's go-to-market initiative, focusing on content monetization.
  • Built relationships with key clients such as Huawei, Samsung, Sharaf DG, and Nespresso to secure briefs.
  • Closed media partnership for 'Make it in the Emirates' in under two weeks while representing brand at events like GETS, SEAMLESS, and GISEC.
  • Developed media deck and partner outreach plan to generate new business through strategic proposals and branded content initiatives.

Gulf Business & MENA Tech, Motivate Media Group

SENIOR SALES MANAGER
03.2023 - 10.2024

Job overview

  • Directed high-value client portfolios spanning logistics, finance, telecom, and government sectors.
  • Achieved 2X digital revenue growth for MSC Cargo through innovative media planning initiatives.
  • Spearheaded integrated campaigns for Mastercard, Etisalat, and Honor with an emphasis on ROI.
  • Launched branded podcasts and scaled video revenue to effectively monetize digital platforms.
  • Cultivated Gulf Business into a LinkedIn content partner to improve campaign targeting capabilities.
  • Coordinated digital partnerships at major events to secure comprehensive media exposure.
  • Delivered bespoke digital solutions while fostering high client retention through relationship management.
  • Key clients included MSC Cargo, Mastercard, Etisalat, Honor, OMEGA, HP, Xiaomi, Dell, Logitech, UK Government, GMG, Seagate, and Heriot Watt.

WM Global, GroupM

DIRECTOR - DIGITAL
04.2017 - 07.2022

Job overview

  • Led comprehensive digital strategy and analytics for clients such as Myntra, Titan, and ITC.
  • Established multi-touch attribution models along with post-campaign reports to assess ROI.
  • Realized cost savings of up to 30% in media spending via strategic negotiation and budget management.
  • Enhanced e-commerce operations, resulting in improved digital visibility and higher conversion metrics.
  • Developed compelling pitch decks based on insights to support client acquisition efforts.

Media Moments

SR. BRAND MANAGER
07.2016 - 03.2017

Job overview

  • Increased online engagement for ID Foods through execution of paid social and content strategies.
  • Enhanced conversion rates for Nubia Mobiles by leading performance marketing campaigns.
  • Designed a comprehensive digital media strategy deck to elevate service offerings and client solutions.

Percept Knorigin Ventures

ASST. BRAND MANAGER
12.2014 - 07.2016

Job overview

  • Oversaw complete media planning and purchasing for Toyota and Schneider Electric.
  • Leveraged performance analytics to refine campaigns, decreasing CPA while increasing reach effectiveness.

Impresario Event Management

CLIENT SERVICE EXECUTIVE
01.2013 - 11.2014

Job overview

  • Launched integrated BTL marketing campaigns for brands including Asian Paints, Bhima Jewellers, and Van Heusen.
  • Crafted a strategic brand activation plan for Lulu Mall during both pre-launch and post-launch stages.

Media Expressions

CLIENT SERVICE EXECUTIVE
05.2012 - 12.2012

Job overview

  • Managed agency coordination and execution of integrated ad solutions.
  • Negotiated with vendors to reduce media costs and enhance campaign effectiveness.

Education

Rajagiri Business School

PGDM from Marketing & Operations
01.2012

University Overview

Sarabhai Institute of Science & Technology

B.Tech from Electronics & Communication
01.2010

University Overview

Skills

  • Revenue Growth strategies
  • Partnership development with clients and agencies
  • Strategic account oversight
  • Digital media planning and sales
  • Comprehensive marketing campaigns
  • Client engagement management
  • Brand alliance strategies
  • Campaign analytics performance metrics
  • B2B and B2C marketing approaches
  • Retention and lead generation strategies
  • Proficient in Google Analytics (GA4)
  • Experience with Meta Business Suite tools
  • GWI analytics expertise
  • Social listening analysis tools (Unmetric)
  • Data storytelling skills in analytics reporting
  • Familiarity with Salesforce and Pipedrive

Certification

  • Google - Attract & Engage Customers with Digital Marketing, 12/01/22
  • Google - Foundations of Digital Marketing & E-commerce, 10/01/22
  • LinkedIn - Content Marketing: ROI, 10/01/22
  • LinkedIn - Google Analytics 4 (GA4) Essential Training, 10/01/22
  • LinkedIn - Visual Storytelling in PowerPoint, 12/01/22
  • Amazon - Retail for Advertisers, 03/01/21 - 03/31/22

Timeline

SENIOR SALES MANAGER
The Digital Tree
04.2025 - Current
SENIOR SALES MANAGER
Gulf Business & MENA Tech, Motivate Media Group
03.2023 - 10.2024
DIRECTOR - DIGITAL
WM Global, GroupM
04.2017 - 07.2022
SR. BRAND MANAGER
Media Moments
07.2016 - 03.2017
ASST. BRAND MANAGER
Percept Knorigin Ventures
12.2014 - 07.2016
CLIENT SERVICE EXECUTIVE
Impresario Event Management
01.2013 - 11.2014
CLIENT SERVICE EXECUTIVE
Media Expressions
05.2012 - 12.2012
Rajagiri Business School
PGDM from Marketing & Operations
Sarabhai Institute of Science & Technology
B.Tech from Electronics & Communication
Sangeetha J S