Strategic marketing and sales expert with 12+ years in digital media, brand partnerships, and integrated marketing, excelling in revenue generation and client retention across UAE and India.
Hi, I’m
Sangeetha J S
Jebel Ali
Summary
Overview
13
years of professional experience
Work History
The Digital Tree
SENIOR SALES MANAGER
04.2025 - Current
Job overview
- Led sales and strategy at Sawalif Tech and contributed to Daily8's go-to-market initiative, focusing on content monetization.
- Built relationships with key clients such as Huawei, Samsung, Sharaf DG, and Nespresso to secure briefs.
- Closed media partnership for 'Make it in the Emirates' in under two weeks while representing brand at events like GETS, SEAMLESS, and GISEC.
- Developed media deck and partner outreach plan to generate new business through strategic proposals and branded content initiatives.
Gulf Business & MENA Tech, Motivate Media Group
SENIOR SALES MANAGER
03.2023 - 10.2024
Job overview
- Directed high-value client portfolios spanning logistics, finance, telecom, and government sectors.
- Achieved 2X digital revenue growth for MSC Cargo through innovative media planning initiatives.
- Spearheaded integrated campaigns for Mastercard, Etisalat, and Honor with an emphasis on ROI.
- Launched branded podcasts and scaled video revenue to effectively monetize digital platforms.
- Cultivated Gulf Business into a LinkedIn content partner to improve campaign targeting capabilities.
- Coordinated digital partnerships at major events to secure comprehensive media exposure.
- Delivered bespoke digital solutions while fostering high client retention through relationship management.
- Key clients included MSC Cargo, Mastercard, Etisalat, Honor, OMEGA, HP, Xiaomi, Dell, Logitech, UK Government, GMG, Seagate, and Heriot Watt.
WM Global, GroupM
DIRECTOR - DIGITAL
04.2017 - 07.2022
Job overview
- Led comprehensive digital strategy and analytics for clients such as Myntra, Titan, and ITC.
- Established multi-touch attribution models along with post-campaign reports to assess ROI.
- Realized cost savings of up to 30% in media spending via strategic negotiation and budget management.
- Enhanced e-commerce operations, resulting in improved digital visibility and higher conversion metrics.
- Developed compelling pitch decks based on insights to support client acquisition efforts.
Media Moments
SR. BRAND MANAGER
07.2016 - 03.2017
Job overview
- Increased online engagement for ID Foods through execution of paid social and content strategies.
- Enhanced conversion rates for Nubia Mobiles by leading performance marketing campaigns.
- Designed a comprehensive digital media strategy deck to elevate service offerings and client solutions.
Percept Knorigin Ventures
ASST. BRAND MANAGER
12.2014 - 07.2016
Job overview
- Oversaw complete media planning and purchasing for Toyota and Schneider Electric.
- Leveraged performance analytics to refine campaigns, decreasing CPA while increasing reach effectiveness.
Impresario Event Management
CLIENT SERVICE EXECUTIVE
01.2013 - 11.2014
Job overview
- Launched integrated BTL marketing campaigns for brands including Asian Paints, Bhima Jewellers, and Van Heusen.
- Crafted a strategic brand activation plan for Lulu Mall during both pre-launch and post-launch stages.
Media Expressions
CLIENT SERVICE EXECUTIVE
05.2012 - 12.2012
Job overview
- Managed agency coordination and execution of integrated ad solutions.
- Negotiated with vendors to reduce media costs and enhance campaign effectiveness.
Education
Rajagiri Business School
PGDM from Marketing & Operations
01.2012
University Overview
Sarabhai Institute of Science & Technology
B.Tech from Electronics & Communication
01.2010
University Overview
Skills
- Revenue Growth strategies
- Partnership development with clients and agencies
- Strategic account oversight
- Digital media planning and sales
- Comprehensive marketing campaigns
- Client engagement management
- Brand alliance strategies
- Campaign analytics performance metrics
- B2B and B2C marketing approaches
- Retention and lead generation strategies
- Proficient in Google Analytics (GA4)
- Experience with Meta Business Suite tools
- GWI analytics expertise
- Social listening analysis tools (Unmetric)
- Data storytelling skills in analytics reporting
- Familiarity with Salesforce and Pipedrive
Certification
- Google - Attract & Engage Customers with Digital Marketing, 12/01/22
- Google - Foundations of Digital Marketing & E-commerce, 10/01/22
- LinkedIn - Content Marketing: ROI, 10/01/22
- LinkedIn - Google Analytics 4 (GA4) Essential Training, 10/01/22
- LinkedIn - Visual Storytelling in PowerPoint, 12/01/22
- Amazon - Retail for Advertisers, 03/01/21 - 03/31/22
Timeline
SENIOR SALES MANAGER
The Digital Tree
04.2025 - Current
SENIOR SALES MANAGER
Gulf Business & MENA Tech, Motivate Media Group
03.2023 - 10.2024
DIRECTOR - DIGITAL
WM Global, GroupM
04.2017 - 07.2022
SR. BRAND MANAGER
Media Moments
07.2016 - 03.2017
ASST. BRAND MANAGER
Percept Knorigin Ventures
12.2014 - 07.2016
CLIENT SERVICE EXECUTIVE
Impresario Event Management
01.2013 - 11.2014
CLIENT SERVICE EXECUTIVE
Media Expressions
05.2012 - 12.2012
Rajagiri Business School
PGDM from Marketing & Operations
Sarabhai Institute of Science & Technology
B.Tech from Electronics & Communication