Sanjana Bute
Dubai,United Arab Emirates
Overview
5
5
years of professional experience
1
1
Certification
Work history
Group Marketing Specialist
Binghalib Group Of Companies
Dubai, UAE, Qatar, Canada & USA
03.2024 - Current
- Spearhead regional marketing for LV Switchgear Manufacturing (ABB, Schneider, Ducati), Industrial Automation (PLC, SCADA, RTU) BMS, EMS, Electrical Contracting & Services, Electrical Trading (ABB, Schneider), Valve Supply/Manufacturing, uPVC Doors & Windows & Roller Shuttle Manufacturing,Calibration & Instrumentation across UAE branches, Qatar, Canada, delivering strategic market insights and qualified lead generation to support sales and project acquisition.
- Develop marketing strategies for major project bids and tender submissions; assist the estimation team with site visits, pre-tender clarifications (PTC), and post-tender requirements.
- Direct engagement with end-users and utilities (e.g., ADNOC, RTA, DEWA, SEWA, ENOC) for vendor registrations, yearly prequalification renewals, and company profile updates.
- Compile and track monthly, quarterly, and yearly sales reports; monitor sales team activities and manage marketing inquiry data (RFQs, RFIs, EOIs, Tenders, etc.) including value-based analysis and submission tracking (portal & direct).
- Propose integrated turnkey solutions for EPC projects, covering design, engineering, supply, installation, and maintenance of Electrical, Control, Instrumentation & Automation systems.
- Conduct pre- and post-tender marketing audits and competitor analysis.
- Represent the group in internal and external reporting, award submissions, and stakeholder communications.
- Maintain company approvals across major utilities and government bodies (e.g., DEWA, SEWA, TAQA, EMAAR, Tabreed, Etisalat etc).
- Oversee digital marketing and social media campaigns to highlight group achievements, promote products, and strengthen client engagement across multiple platforms. Coordinate promotional initiatives for major Middle East energy exhibitions, including ADIPEC, WETEX, and other leading industry events
Marketing Specialist
Madi International
Dubai, United Arab Emirates
05.2021 - 12.2022
- Managed Six distinct Brands: Tangle Angel, Olivia Garden, Hairmiles, VizoHicleen, BIC Astor, and Vibe Professional, consistently achieving 90% monthly sales targets through strategic marketing and effective sales tools across GCC region.
- Manage brand communications and negotiate with international and local suppliers.
- Developed brand business plans and B2B brand strategies
- Executed marketing plans, activities, and budget presentations
- Coordinate product launches, promotional offers, and Point of Sale Materials (POSM)
- Event Management: Reviewed, edited and approved marketing assets, maintaining communication quality levels.
- Used paid and organic content to fulfil campaign objectives.
- Sales Support & Pricing Analysis: Initiate monthly offers and promotions for both retail and e‑commerce platforms
- Collaborate with sales teams, and analyze market trends
- Develop and analyze commercial retail, wholesale, and discount pricing structures across GCC markets
- Conduct regular inventory analysis, identifying product movement, excess stock, and liquidation opportunities
- Content Creation & Social Media Management: Create and edit content, templates for offers, brand presentations, and pricelist/ catalogs
- Manage social media platforms, ensuring consistent brand messaging and engaging content creation
- Market Research & Analysis: Conduct in‑depth market research studies
- Monitor and report international and local market trends, identifying opportunities and potential portfolio expansion
Export Sales Executive
American Safety, Qadri and Qureshi General Trading LLC
Dubai, KSA, UK & USA
12.2019 - 04.2021
- Worked with Brand: American Safety, leading manufacturer of medical supplies including masks, medical coveralls, medical gowns, PPE work wear, flame-retardant apparel, PPE Gloves, and welding accessories.
- Played pivotal role in ensuring product quality and client satisfaction by educating clients on ISO standards, BTTG and EN certificates, SGS and FDA documentation, and test reports.
- Lead Generation: Grew annual revenue by 80% with targeted international sales in Australia and Europe.
- International And GCC business expansion by generating leads and closing orders in global markets including New Zealand, USA, Czech Republic, Poland, and Germany.
- Marketing And Social Media Management: Developed marketing plans and promotional content Eg: SMS Marketing, Email Marketing, and WhatsApp marketing.
- Customer Service and Administration: Successfully bridged gap between technical specifications and client understanding, contributing to enhanced customer confidence and trust in brand.
- Market Analysis and Strategy: Evaluated leads through referrals, databases, and cold calling, optimizing sales strategies. Analyzing market trends, and identifying new business opportunities and risks.
- Sales Support: Confirmed and managed purchase orders, proforma invoices, and quotations, presentations efficiently.
- Logistics Management: Coordinated Air, HCL,FCL shipping logistics from manufacturing unit to location, including routing alternatives and monitoring container movements from ports.
- Ensured compliance with Dubai Chamber of Commerce documentation needed for regulations.
- Order Processing and Quality Management: Monitored inventory levels and coordinated with production team to ensure product availability and quality.
- Team Supervision and Training: Supervised sales team, fostering deep understanding of market changes, trends, and product knowledge.
- Documentation and Record‐Keeping: Gathered data, records of sales transactions, customer interactions, and order details.
- Represented organization to public at trade exhibitions and conventions.
Education
Bachelors Of Business Administration - Marketing
Bangalore University
Bangalore, IndiaHigh School Certification - Commerce
International Indian School Dammam
Skills
- Project Research & Coordination
- Market & Competitor Analysis
- Performance Reporting & Marketing Intelligence
- Consultant & Authority Approvals
- Marketing CRM & Analytics Tools
- MS Office 365
- Adobe illustrator
- Adobe Photoshop
- ProofHub
- Database Management
- D365
- Microsoft Power BI
- Oracle NetSuite
- Canva
- Adobe Suite
- Data Scraping - Lusha
Certification
Introduction to Psychology
University of Toronto (Online)
9/2017
Personal Information
Timeline
Group Marketing Specialist
Binghalib Group Of Companies
03.2024 - Current
Marketing Specialist
Madi International
05.2021 - 12.2022
Export Sales Executive
American Safety, Qadri and Qureshi General Trading LLC
12.2019 - 04.2021
Bachelors Of Business Administration - Marketing
Bangalore University
High School Certification - Commerce
International Indian School Dammam
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