Sanjula Fernando

B2B SALES

• Schools & Nurseries – Partnering with nurseries and schools to bring children for school trips, fun days, or learning-based play sessions.
• Corporates – Selling packages to companies for staff family days, corporate team-building with kids’ zones, or staff welfare benefits (offering discounted play passes for employees’ families).
  •Event Companies & Planners – Partnering with kids’ party planners who can include Ready Steady Go as a venue option for birthdays and celebrations.
  •Hospitality Partnerships – Working with hotels or residential communities to offer your play area as part of their family entertainment packages.
  •Membership Tie-ups – Collaborating with gyms, wellness centers, or clubs to provide play benefits for their members’ kids.Developed and executed sales strategies to meet and exceed targets in a competitive market.
• Planned and managed corporate events, ensuring all logistics and activities align with company goals.
• Conducted market research to identify new sales opportunities and event trends.
• Collaborated with marketing teams to create promotional materials for events and sales initiatives.
• Analyzed event success and sales data to continually improve strategies and execution.
• Provided exceptional leadership to the sales and events team, fostering a culture of success.

• Obtained client feedback to determine improvements for future events.
• Explained event packages, options and prices clearly to customers.
• Designed event set-up and displays to match client requests.
• Prepared, monitored and maintained event budgets.
• Evaluated client and guest feedback to improve event services.
• Understood event timelines and coordinated staff to meet required deadlines.
• Promoted seasonal offers to maximise event space bookings.
• Applied critical thinking to analyze problems, evaluate solutions and select best decisions.
• Supported team by demonstrating respect and willingness to help.

• Created strategic alliances with organizational leaders to support key business initiatives for on-time, under-budget event completion.
• Organized and managed costs and budgets while establishing partnerships with vendors for savings.
• Worked at Arabian Ranches for 7 months.
• Worked at J3 mall branch as an assistant manager to increase sales.
• Trained and helped less experienced staff manage workloads and assignments.
• Supervised and delegated tasks to meet productivity targets.
• Handled escalated store policy violations, implemented security improvements.
• Maintained positive, professional working environment.
• Drove sales and controlled costs to support revenue and profitability targets.
• Promoted mission and values.

• Handled customers with patience and respect.
• Successful in getting business to the hotel and in doing upselling.
• Completed cash, credit card and foreign exchange transactions, reconciling at end of shift to balance register.