Summary
Overview
Work history
Education
Skills
Certification
LANGUAGES
Hobbies and Interests
Interests
PERSONAL DETAILS
DRIVING LICENSE
Timeline
Generic
Sanjula Fernando

Sanjula Fernando

Dubai

Summary

Experienced Sales and Events Manager with knack for driving revenue growth and enhancing client satisfaction. Built and led teams to deliver seamless, high-impact events, resulting in increased repeat business and customer loyalty. Expert in crafting compelling sales strategies that align with business goals and market trends, ensuring successful event execution and strong client relationships.

Overview

7
7
years of professional experience
2018
2018
years of post-secondary education
1
1
Certification

Work history

Sales and events manager

READY STEADY GO
Dubai
05.2025 - 09.2025

B2B SALES

  • Schools & Nurseries – Partnering with nurseries and schools to bring children for school trips, fun days, or learning-based play sessions.
  • Corporates – Selling packages to companies for staff family days, corporate team-building with kids’ zones, or staff welfare benefits (offering discounted play passes for employees’ families).
    •Event Companies & Planners – Partnering with kids’ party planners who can include Ready Steady Go as a venue option for birthdays and celebrations.
    •Hospitality Partnerships – Working with hotels or residential communities to offer your play area as part of their family entertainment packages.
    •Membership Tie-ups – Collaborating with gyms, wellness centers, or clubs to provide play benefits for their members’ kids.Developed and executed sales strategies to meet and exceed targets in a competitive market.
  • Planned and managed corporate events, ensuring all logistics and activities align with company goals.
  • Conducted market research to identify new sales opportunities and event trends.
  • Collaborated with marketing teams to create promotional materials for events and sales initiatives.
  • Analyzed event success and sales data to continually improve strategies and execution.
  • Provided exceptional leadership to the sales and events team, fostering a culture of success.

Events manager

Ready Steady Go
Dubai
12.2023 - 09.2025
  • Obtained client feedback to determine improvements for future events.
  • Explained event packages, options and prices clearly to customers.
  • Designed event set-up and displays to match client requests.
  • Prepared, monitored and maintained event budgets.
  • Evaluated client and guest feedback to improve event services.
  • Understood event timelines and coordinated staff to meet required deadlines.
  • Promoted seasonal offers to maximise event space bookings.
  • Applied critical thinking to analyze problems, evaluate solutions and select best decisions.
  • Supported team by demonstrating respect and willingness to help.

Assistant manager & Event coordinator

Cheeky monkeys
Dubai
11.2021 - 11.2023
  • Created strategic alliances with organizational leaders to support key business initiatives for on-time, under-budget event completion.
  • Organized and managed costs and budgets while establishing partnerships with vendors for savings.
  • Worked at Arabian Ranches for 7 months.
  • Worked at J3 mall branch as an assistant manager to increase sales.
  • Trained and helped less experienced staff manage workloads and assignments.
  • Supervised and delegated tasks to meet productivity targets.
  • Handled escalated store policy violations, implemented security improvements.
  • Maintained positive, professional working environment.
  • Drove sales and controlled costs to support revenue and profitability targets.
  • Promoted mission and values.

Front desk supervisor

Nadun Uyana
01.2019 - 12.2020
  • Handled customers with patience and respect.
  • Successful in getting business to the hotel and in doing upselling.
  • Completed cash, credit card and foreign exchange transactions, reconciling at end of shift to balance register.

Education

Certificate of Higher Education - Logic and scientific method, Language, Political Science

Sussex international School

Certificate of Higher Education - English

British council

Certificate of Higher Education - Microsoft office

Informatics higher education institution

Diploma of Higher Education - Mass communication

Capital Maharaja institute of media

Skills

  • Team Leadership
  • Revenue Generation
  • Time management
  • Scheduling
  • Staff Management
  • Party planning
  • Customer handling
  • Vendor and contract

Certification

  • Cambridge English Exams in KET and PET British council, Sri Lanka / Jan 2017 - Dec 2017
  • Veloclution exams

LANGUAGES

English
Advanced
Sinhala
Proficient (C2)
Hindi
Intermediate

Hobbies and Interests

Exploring new things

Interests

President of Sri Lanka Youth Youth society / Jan 2018 - Dec 2018 All island best English orator 2016 Jan 2016 - Dec 2016

PERSONAL DETAILS

  • Visa status COMPANY VISA
  • Marital status SINGLE

DRIVING LICENSE

Driving license category UAE Driving license

Timeline

Sales and events manager

READY STEADY GO
05.2025 - 09.2025

Events manager

Ready Steady Go
12.2023 - 09.2025

Assistant manager & Event coordinator

Cheeky monkeys
11.2021 - 11.2023

Front desk supervisor

Nadun Uyana
01.2019 - 12.2020

Certificate of Higher Education - English

British council

Certificate of Higher Education - Microsoft office

Informatics higher education institution

Diploma of Higher Education - Mass communication

Capital Maharaja institute of media

Certificate of Higher Education - Logic and scientific method, Language, Political Science

Sussex international School
Sanjula Fernando