Sannam Jeswanii

As Head of Marketing, I lead 360° regional marketing strategy across three key verticals: contemporary luxury (Furla, Coccinelle, Zadig & Voltaire, Lancel), high luxury (Dunhill, Manolo Blahnik, Judith Leiber, Kwanpen, Temperley London, Roberto Cavalli), and sports (Wilson, Salomon). I oversee all facets of brand-building and commercial marketing—from omnichannel campaigns and media planning to influencer partnerships, retail activations, and content strategy—tailored to the unique positioning of each brand while aligning with regional market dynamics and consumer behavior.

Spearheaded brand and marketing strategies leading a 15-member team across diverse brand verticals, including home grown brands like Sun & Sand Sports, Dropkick, Nuathlete, Pedaliere, and Basketbolista, alongside renowned global names like Timberland, Vans, Columbia, The North Face, Speedo, Arena, Giant, Dunlop, New Era, and a new global entry into MENA- JD Sports.

Achievements:

• Successfully launched JD Sports in the MENA Region with 5 Key Store Openings in 2024 focusing on Marketplace strategy, Brand localization, Store launch activation plans and operational excellence.
• Achieved significant year-over-year growth during key trade moments such as Back to School season, with a 114% increase in BTS sales and an 88% increase in store traffic vs the previous year.
• Jury member at MENA Effies in 2021 (Dubai) and 2024 (Riyadh).
• Awarded 6 accolades by the SMARTIES MENA- 2023 for the global SSS Brand campaign "Commit to Nothing," featuring DJ Khaled

Brand responsibilities:

• Craft brand strategies for home grown brands to ensure a unified voice across all touchpoints, targeting the defined MUSE family shopper demographic for Sun & Sand Sports, the Gen Z'alpha demographic for JD sports and the discount driven consumer profile for Private label.
• Maintain Brand relations across third party brands within the multibrand concepts like SSS & JD Sports. Major brand partners: Nike, adidas, New Balance, Puma, Asics and more.
• Manage contracted-brand relations, representing global brands regionally with a local flair, while upholding overall brand values in MENA.
• Developed and executed a comprehensive market entry strategy, including partnership negotiations, brand positioning, and marketing campaigns tailored to local consumers for JD Sports.

Marketing responsibilities:

• Lead the development and execution of comprehensive omni-channel marketing strategies for multiple brands, enhancing regional market presence while bolstering business performance.
• Conduct thorough market analysis, optimizing the evaluation process for marketing campaigns to ensure maximum impact.
• Empowered a cross-functional team, setting strategic direction to achieve targets and deliver quantifiable results.
• Plan & execute new store openings within the MENA region cross channel for maximum awareness & reach through a robust marketing plan including a full funnel digital plan, instore activations, influencer marketing, PR, content creation, etc. Executed over 30+ successful store launches in the last 4 years.

Devised a dynamic regional omni-channel marketing strategy through an annual Marketing calendar and budget in line with the business commercial objectives and trade calendar to ensure an optimal ROI. Led a team of six marketing specialists across :Home grown brands like Sun & Sand Sports, Dropkick, Nuathlete, Pedaliere & Basketbolista
International brands like North Face, Timberland, Columbia, Vans, Speedo, Arena, Giant, New Era, Dickies, etc.

• Mobilized strategic brand activation campaigns for well known local and international sports brands, enhancing market presence and fostering brand allegiance. Some of the brands are, Sun & Sand Sports, The North Face, Vans, Columbia, Dropkick etc.
• Managed end-to-end campaign shoots, from creative ideation to post-production, aligning brand assets with overarching campaign goals and channel strategy.
• Led a skilled marketing team to maximize the execution and impact of annual marketing strategies, aligned with commercial targets.
• Ensured cross functional alignment by effectively liaising with key internal and external stakeholders.
• Administered brand budgets with precision, achieving cost- efficient spending and amplified return on investment (ROI).

• Skilled in strategic omnichannel marketing, content creation, campaign management, customer journey assessment, and brand event organization for enhanced customer experience and brand awareness.
• Experienced in trade marketing, adept at planning and executing promotions, analyzing ROI, and managing regional marketing budgets efficiently.
• Recruited Indian HNWI through events, increased loyalty, and tailored events contributing to overall sales growth. Initiative recognized by management and project adopted as Group best practice.
• Specialized in CRM analytics and strategy using customer databases to uncover insights, implement targeted plans, and automate marketing campaigns.
• Developed strategic partnerships with influencers and designers for targeted social media campaigns, enhancing Tanagra's followership online. Also contributed as a key stakeholder in the regional launch of Tanagra's e-commerce sites.

• Revamped workflows for efficiency
• Streamlined processes for all stores
• Engineered smooth brand operations
• Optimized cross-brand strategies

• Developed and implemented a comprehensive 360° marketing strategy for Tanagra boutiques in the UAE, boosting brand visibility and customer engagement. Effectively managed Advertising & Promotional budgets for optimal impact across brands.
• Orchestrated Local Media Plan and PR initiatives in partnership with HAVAS Digital agency to enhance market reach.
• Led prestigious events such as Private Viewings, Product Launches, and VIP gatherings, increasing brand awareness.
• In-depth ROI analysis on marketing campaigns to enhance promotional strategies.
• Collaborated with CRM team to align customer insights with marketing campaigns through the Gift Advantage Loyalty Program.
• Coordinated with the local VMs to ensure timely and budget- compliant implementation of window and in-store displays, adhering to brand guidelines and merchandising trends.

• Led Rolls-Royce & BMW marketing and PR strategies through an annual seasonal Marketing & PR plan.
• Managed an annual Marketing budget in line with the KPIs set to achieve an optimal ROI
• Analyzed & reported on marketing effectiveness through monthly & quarterly reports.
• Crafted media plans for RR, BMW & MINI automotive brands.
• Organized major events & product launches.