SAQER ALALI
Abu Dhabi
Summary
Dynamic and customer-focused Business Development Manager with 14+ years at ADNOC Distribution, currently leading value proposition strategy for Electric Vehicle Charging Infrastructure (EVCI) and Hydrogen (H2) solutions. Proven track record in driving sustainable mobility, building strategic partnerships, enhancing customer experiences, and launching innovative business models. Deep expertise in stakeholder engagement, network planning, market analysis, and operational execution.
Overview
16
16
years of professional experience
Work History
Business Development Manager – Value Proposition (EVCI & H2)
ADNOC Distribution
10.2024 - Current
- Guided the ongoing development of ADNOC's Customer Value Proposition for Electric Vehicle Charging Infrastructure and Hydrogen mobility solutions in diverse market segments.
- Drive end-to-end delivery of strategic initiatives, including EV subscription models, loyalty campaigns, bundled offers, and digital customer journeys.
- Collaborate with cross-functional teams (Operations, Engineering, Marketing, Digital, Legal, GSD) to design and implement high-impact value streams across key corridors, public stations, and urban charging hubs.
- Spearhead business cases for automated EV mobility hubs, highway corridor electrification, and site-level monetization, ensuring alignment with UAE’s sustainability and energy transition goals.
- Cultivate partnerships with EV OEMs, Charge Point Operators (CPOs), landlords, and government stakeholders to expand the national charging network footprint.
- Lead customer insights and market research efforts to benchmark ADNOC’s offerings against regional and international standards.
- Support internal capability building through training briefs, partner observation tools, and frontline onboarding modules.
Senior Area Manager
ADNOC Distribution
01.2014 - 10.2024
- Managed a portfolio of 20+ fuel service stations, overseeing retail operations, team leadership, profitability, safety, and customer experience.
- Developed and implemented operational improvement plans, increasing service quality and compliance with ADNOC Distribution standards.
- Led remote-area initiatives, ensuring reliable fuel supply and operations in underserved locations.
- Enhanced employee engagement by introducing structured non-monetary recognition programs and digital e-learning adoption.
- Partnered with HR and leadership to drive staff development, capability-building, and workforce resilience during the COVID-19 response.
- Collaborated with internal departments (Retail, Marketing, Maintenance, Safety) to support new project rollouts and improve station performance.
- Consistently exceeded KPIs in uptime, operational readiness, and service excellence across multiple locations
Procurement Officer
Tadweer
01.2010 - 01.2014
- Managed sourcing, vendor evaluation, and contract negotiation for materials and services across environmental and municipal projects.
- Oversaw procurement planning, ensuring timely availability of resources while maintaining compliance with government procurement policies.
- Built and maintained strong supplier relationships to optimize cost, quality, and delivery performance.
- Supported budgeting and cost control efforts by implementing competitive bidding and strategic supplier selection.
- Coordinated with inventory and finance teams to align procurement cycles with project timelines and operational needs.
- Contributed to the development of procurement procedures and reporting tools that enhanced transparency and operational efficiency.
Education
Bachelor of Business Administration - Marketing
UAE University
01.2010
Skills
- EV Charging & Hydrogen Infrastructure Strategy
- Customer Value Proposition (CVP) Development
- Stakeholder & Partner Management
- Business Case Development & Financial Modeling
- Cross-functional Leadership & Project Management
- Market Research & Competitor Benchmarking
- Loyalty Programs & Subscription Models
- Marketing, Training, and Campaign Briefing
- KPI Tracking & Data-Driven Insights
Timeline
Business Development Manager – Value Proposition (EVCI & H2)
ADNOC Distribution
10.2024 - Current
Senior Area Manager
ADNOC Distribution
01.2014 - 10.2024
Procurement Officer
Tadweer
01.2010 - 01.2014
Bachelor of Business Administration - Marketing
UAE University