Sara Adsi

• Led the introduction and development of Medartis and KeriMedical (KeriTouch) solutions in the UAE market, building the business from zero presence to regular clinical use across targeted hospitals.
• Developed the procedural market for KeriTouch, working closely with hand and upper-extremity surgeons to introduce new techniques, expand indications, and establish confidence in these procedures.
• Supported surgeons through clinical discussions, in-theatre case coverage, and hands-on guidance, enabling safe adoption and repeat usage of Medartis and KeriTouch systems.
• Built strong, long-term relationships with surgeons, OT teams, and hospital stakeholders, positioning the company as a trusted clinical partner rather than a product supplier.
• Created and executed tailored account and territory plans, identifying key hospitals and surgeons and gradually converting practices to Medartis and KeriMedical solutions.
• Drove significant and sustainable growth through education-focused selling, continuous follow-up, and consistent clinical support, contributing to strong year-on-year performance.
• Collaborated with internal teams to ensure availability of sets, smooth case execution, and continuity of business development across the territory.
• Achieved and exceeded sales targets for three consecutive years, reflecting strong ownership of the territory and successful long-term market development.

Perfumery And Ingredients Division

• Evaluated stability and generated reports.
• Provided technical support for risk assessment and troubleshooting.
• Conducted sampling activities for Fine Fragrance applications, including EDT samples and Line Extensions.
• Delivered marketing presentations on technology and ingredients.
• Managed local inventories of Fine Fragrance collection oils and laboratory supplies.
• Handled ordering activities via SAP for oil logistics.
• Trained for 6 months in Paris with the local Technical team at Firmenich, under Master Perfumer Nathalie Lorson.
• Contributed to the creation of several best-selling perfumes globally, such as Gucci Bloom (2018), Ariana Grande R.E.M (2020), Kayali Deja Vu (2021), and K Dolce and Gabbana (2020), among others.

- Promoted and sold GeneXpert and Mindray products, introducing and demonstrating equipment to clients in Tunisia.

• Generated sales leads and opportunities, consistently meeting and exceeding sales targets.
• Maintained strong relationships with customers, providing ongoing support and addressing future needs.
• Prepared and followed up on competitive quotations to secure purchase orders.
• Coordinated with the purchase coordinator and warehouse to ensure timely procurement and delivery.
• Worked with the service team to ensure proper installation and provided comprehensive training on equipment use.
• Developed new business opportunities, enhancing relationships with healthcare providers and delivering exceptional customer service.
• Increased revenue and expanded the product portfolio through expertise in business development.