Sara Alteneiji

Sustainability & EarthCheck Program Management

• Lead and manage RAKTDA’s Responsible RAK program in alignment with EarthCheck certification requirements, coordinating with entities and stakeholders to ensure compliance with environmental and sustainability standards.
• Monitor sustainability KPIs, support data collection processes, and contribute to continuous improvement initiatives enhancing Ras Al Khaimah’s sustainable tourism positioning.

Visitor Insights & Brand Performance

• Manage and oversee the Destination Visitor Survey (DVS) and Brand Health Study to assess visitor behavior, satisfaction, source markets, and brand awareness.
• Analyze survey findings to generate actionable insights that inform marketing strategies, product development, and destination positioning.
• Track brand performance metrics and visitor perception indicators to support long-term tourism growth objectives.

Data-Driven Strategy & Performance Monitoring

• Collaborate with cross-functional teams (marketing, strategy, sustainability, and operations) to drive data-informed decision-making supporting tourism development and environmental stewardship.
• Support the development of dashboards and performance tracking frameworks, delivering ad hoc analysis and executive-level insights for strategic planning.

Event-Based Research & Impact Assessment

• Design, implement, and analyze event-specific visitor surveys (e.g., New Year’s Eve celebrations, Half Marathon) to evaluate visitor profiles, economic impact, satisfaction levels, and destination perception.
• Provide post-event analytical reports highlighting key trends, visitor spend patterns, and opportunities for improvement.

Tourism Data & Reporting

• Extracted, validated, and prepared monthly hotel visitor data and performance reports.
• Analyzed tourism statistics and prepared executive-level reports for the Executive Council and key stakeholders.
• Managed monthly updates of tourism-related data on the DET website.
• Developed and maintained the DNRD dashboard, consolidating Dubai visitor data across multiple government portals.

Project Management & Research

• Contributed to strategic projects including Dubai Fitness Challenge 2023, Cruise Tourism Study, and other sector-focused initiatives.
• Conducted in-depth research analyzing Dubai and UAE performance against peer economies in global competitiveness indices (e.g., World Bank, World Economic Forum, United Nations).
• Covered key pillars such as labor markets, macroeconomics, infrastructure, sustainability, healthcare, and innovation.

Statistical Analysis & Forecasting

• Performed advanced statistical analysis of competitiveness indicators, including distribution analysis, mean, variance, and standard deviation.
• Conducted sectoral, regional, thematic, and comparative studies (e.g., UAE vs. MENA, Dubai Labor Market Competitiveness).
• Developed simulation models and index-level forecasting methodologies to project future indicator values, scores, and rankings.
• Identified and resolved data-related challenges including availability, validity, and reliability issues.

Stakeholder Engagement & Outreach

• Coordinated with international organizations to support data collection, benchmarking, and global reporting initiatives.
• Led outreach efforts, including partnership development and data acquisition processes.
• Supervised and mentored interns and trainees, providing structured onboarding and technical training.

• Supported validation of survey methodology and ensured data integrity for census and government studies.
• Assisted in synthesising datasets to create clear insights for leadership stakeholders.
• Conducted data analysis for studies on population census, labour market trends, emiratization metrics, and employee happiness surveys.