Summary
Overview
Work history
Education
Skills
Accomplishments
Languages
Personal Information
Custom
Timeline
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SARA BENAGHROU

SARA BENAGHROU

Abu Dhabi,UAE

Summary

Dynamic and proactive Event Manager with a strong foundation in sales, communication, administration, and organizational skills. Demonstrates exceptional leadership and Events sales strategy capabilities, adapt at building robust business relationships. Highly detail-oriented with a proven ability to work effectively under pressure in flexible environments. Committed to continuous learning and excelling in team settings, with a track record of resolving customer issues efficiently. Proficient in computer applications including Internet, Word, Excel, PowerPoint, and Outlook.

Overview

15
15
years of professional experience
2
2
years of post-secondary education

Work history

Propoerty coordinator & admin support

Family Buisness
Abu Dhabi
06.2024 - Current
  • Managing Tenant Communication, contracts & renewals and documentation for all residential properties.
  • Responding to rental queries and concerns & coordinating minor maintenance tasks,
  • Managing new property title deeds & handling all administration, government paper works.

Catering & Events Manager - Head of Department

Al Raha Beach Hotel
Abu Dhabi
10.2024 - 04.2025
  • Implement promotional strategies, increasing event visibility.
  • Led post-event evaluation, improving future performance.
  • Lead & attend weekly Business Revenue meetings & BEO meetings.
  • Handle all VIPs & government events & Caterings.
  • Manage & train the C&E team.

• Responsible for selling off-site events and hotel venues.
• Handle all meetings and catering enquiries according to standard procedures.
• Act as a one-stop shop for clients for detailed event planning and work closely with banquet operations, food & beverage management, rooms division operation, finance and external suppliers
• Satisfy the need of the clients whilst optimizing hotel revenue through strategic yield management and up selling of hotel facilities and services
• Work closely with the area sales MICE team to achieve monthly sales target
• Conduct site inspections, client entertainment and familiarization
• Send all correspondence to clients regarding banquet events, such as proposals, confirmation or agreement letter, amendments, etc.

Convention Sales Manager

InterContinental Hotel Abu Dhabi
12.2022 - 10.2023
  • Achieve revenue and other set KPI targets in corporate event sale and VIP Weddings by developing and upselling to the existing accounts and securing new accounts in line with the sales strategy across all revenue segments.
  • Being in charge for all type of events and outdoor caterings.
  • Handle MICE queries along with the MICE sales team.
  • Actively identify and convert lead, continuously research market trends along with competitor activity, recommend and implement sales strategy to remain ahead of competition for the retention and growth of the market share.
  • Contact and entertain clients during their site visits.
  • Prepare BEOs and maintain a clear and smooth communications before events executions.
  • Ensures that all incoming correspondence (inquiries, requests, offers, confirmations, etc.) are attended to and replied in due time as per company standard.
  • Prepares and transmits the Call Reports on a weekly basis to the Events & Catering Director.
  • Attends once a month hotels Sales/Rooms Division and Credit meeting.

Events Manager

The Farm Dubai, AL Barari (Soul Hospitality)
06.2022 - 12.2022
  • Managing All Events inquiries for the Farm restaurant.
  • Maximizing revenue and guest satisfaction by receiving Meetings & Events enquiries and related room reservations.
  • Upholding a high level of regular, frequent, accurate and timely communication to all related departments regarding the Meetings & Events function within the restaurant.
  • Supporting the Sales teams in generating leads and referring business by analyzing current business, denied business, and identifying potential new business through the office.
  • Follows-up with guests to determine satisfaction; measures result and supports strategies to improve the quality of the guest experience.
  • Left due to obligation to move to Abu Dhabi.

Events Sales Manager

JOOD PALACE HOTEL Dubai
12.2016 - 06.2021
  • Working toward the achievement of the Wedding & Private Events yearly budget.
  • To implement all sales activities and maximize business opportunities across Weddings, Leisure, Corporate segment with responsibility in meeting the target.
  • Handling all events leads and respond to walk-in guests and show them around the events facilities.
  • Prepare BEO's through OPERA system and ensure all notes are mentioned for all department.
  • Coordinates with the DOS to create a communication and action plan for professionals to review the development of the plan and take appropriate actions to achieve the sales goals.
  • Attend sales meetings, record actions as requested by the Director of Sales and to contribute to the on-going strategic decisions.
  • Ensure to follow the assigned Procedure of Organization for the events Sales Department for a better efficiency in dealing with client and internal departments.
  • Conducting & planning internal meeting to assure the smooth operation & communicate the events details & customers' needs & assure clients' satisfaction.
  • Hotel closed permanently.

Catering & events Manager

BEACH ROTANA ABUDHABI
01.2016 - 11.2016
  • Maintain business relations with corporate & government clients.
  • Participate in company business development & achieve targets & goals.
  • Handling E- permits & NOCs for all corporate & private events.
  • Conducting internal meeting to assure the smooth operation & internal communication.
  • Arabic & local wedding planning specialist. Handling revenue, production & budgets reports.
  • Delivering events on time, within budget, that meet expectations.
  • Setting, communicating and maintaining timelines and priorities on every event.
  • Communicating, maintaining and developing client relationships.
  • Managing operational and administrative functions to ensure specific projects are delivered efficiently.
  • Preparing BEOs and monthly forecasts & attending weekly BEO meeting to ensure all guests' needs are discussed to the team prior each event.
  • Providing leadership, motivation, direction and support the team to onsite inspections and project managing events.
  • Being responsible for all events from start to finish.
  • Ensuring excellent feedback & customer service and quality delivery.

Assistant events Manager

TAJ PALACE HOTEL
08.2013 - 11.2015
  • Welcome and acknowledge all guests according to company standards.
  • Maintain business relations with corporate & government clients.
  • Handling events, conferences & meetings enquiries.
  • Resolve guest calls requests or problems.
  • Use sales techniques that maximize revenue.
  • Focus to communicate and deliver outstanding events to the customer.
  • Finalize billing accuracy with accounting.
  • Making revenue reports in the excel sheet.
  • Final communication with floor service persons.
  • Guidance of client throughout the event.
  • Attend daily service communication tool 'BEO' meeting.
  • Meet and assist clients or contact person before final event.

groups & events executive

TAJ PALACE HOTEL
12.2010 - 07.2013
  • Handling guests requests & entertaining walk-in guests.
  • Selling off-site events and locations.
  • Handle all meetings and catering enquiries according to standard procedures.
  • Offering to all clients detailed event planning and work closely with banquet operations, food & beverage management, rooms division operation, finance and external suppliers.
  • Satisfy the need of the clients whilst optimizing hotel revenue through strategic yield management and up selling of hotel facilities and services.
  • Work closely with the Sales MICE Team to achieve monthly sales target.
  • Conduct site inspections, client entertainment and familiarization.
  • Send all correspondence to clients regarding banquet events, such as proposals, confirmation or agreement letter, amendments, etc.
  • Ensure sending feedback links to all clients, to help service improvement and reach the high guests satisfaction survey scores.

Education

Higher Diploma - Tourism & hospitality management

INFOHAS Institute for higher education
01.2008 - 01.2009

High school graduation - Sciences of life & earth

Abi Dar Al Ghifari high school
01.2007 - 01.2008

Skills

  • Excellent oral and written communication skills
  • Excellent administration and organizational skills
  • Strong sales strategical & business relationship building skills
  • Strong leadership skills
  • Enthusiastic
  • Proactive
  • High attention to details
  • Ability to work as part of a team
  • Willingness to learn new skills
  • Ability to work in a changing and flexible organization
  • Ability to work under pressure
  • Ability to resolve & handle customers' problems & complaints
  • Good Computer skills: Internet, word, Excel, PowerPoint & outlook

Accomplishments

  • 2015, 2 appreciations letter from DUBAI POLICE for a successful event organizing.
  • 2016, 3 appreciations letter given by General manager of BEACH ROTANA due to hard work and closing events monthly target during RAMADAN within the probation period.
  • 2018, Appreciation letter for achieving the yearly target and high score in the GSS (guest satisfaction survey).
  • 2020, Achieved 70% of the yearly wedding target in a period of 3 months.

Languages

Arabic
English
French

Personal Information

Visa status: Family sponsored

Custom

  • Horse riding
  • Traveling
  • Reading

Timeline

Catering & Events Manager - Head of Department

Al Raha Beach Hotel
10.2024 - 04.2025

Propoerty coordinator & admin support

Family Buisness
06.2024 - Current

Convention Sales Manager

InterContinental Hotel Abu Dhabi
12.2022 - 10.2023

Events Manager

The Farm Dubai, AL Barari (Soul Hospitality)
06.2022 - 12.2022

Events Sales Manager

JOOD PALACE HOTEL Dubai
12.2016 - 06.2021

Catering & events Manager

BEACH ROTANA ABUDHABI
01.2016 - 11.2016

Assistant events Manager

TAJ PALACE HOTEL
08.2013 - 11.2015

groups & events executive

TAJ PALACE HOTEL
12.2010 - 07.2013

Higher Diploma - Tourism & hospitality management

INFOHAS Institute for higher education
01.2008 - 01.2009

High school graduation - Sciences of life & earth

Abi Dar Al Ghifari high school
01.2007 - 01.2008
SARA BENAGHROU