- English
Sara Mustafa Elhoussaini
Sharjah
Summary
Dynamic influencer marketing professional recognized for crafting compelling narratives that foster meaningful connections with diverse audiences. Proven success in driving brand visibility and loyalty through innovative content strategies tailored to resonate with target demographics. Expertise in collaborative teamwork, adapting to evolving trends, and consistently delivering impactful results with reliability and flexibility. Passionate about leveraging creativity to enhance brand engagement and cultivate lasting relationships, complemented by a solid background in psychology that enhances overall performance.
Overview
4
4
years of professional experience
Work History
Influencer Marketing Executive
Bukhash Brothers
Dubai, United Arab Emirates
02.2025 - Current
- Lead end-to-end influencer marketing campaigns, overseeing strategy, talent sourcing, negotiations, briefing, content alignment, and performance reporting.
- Facilitated strategic partnerships across luxury lifestyle and tech industries to maintain adherence to client goals and platform best practices.
- Crafted customized influencer proposals and campaign strategies aligned with target audience insights and brand objectives.
- Tracked and evaluated key performance indicators to support strategic improvements in engagement, reach, and ROI.
- Facilitated creative storytelling for multi-platform campaigns, ensuring narrative consistency across diverse creators.
- Serve as a primary liaison between clients, influencers, and internal teams to ensure seamless coordination and exceptional delivery.
- Streamlined internal workflows to enhance operational efficiency and improve client experience.
Psychology Research Assistant
American University of Sharjah
Sharjah, United Arab Emirates
01.2023 - 06.2024
- Supported research teams in developing proposals for diverse psychology studies.
- Conducted comprehensive literature reviews and contributed to the refinement of research tools and questionnaires.
- Recruited and screened participants while administering interviews across multiple research sites.
- Assisted with measurement development, data collection, and documentation in compliance with research requirements.
Teacher's Assistant
American University of Sharjah
Sharjah, United Arab Emirates
01.2022 - 06.2024
- Acted as the professor’s primary academic support, assisting with course delivery, student guidance, and instructional coordination.
- Explained full course topics to students through group sessions and one-on-one support to strengthen comprehension and academic performance.
- Evaluated end-of-year student projects using departmental criteria and academic standards.
- Graded assessments and provided constructive feedback to help students refine their work and improve outcomes.
- Led exam review sessions and supported students during designated academic support hours.
- Developed educational presentations, benchmarks and comparative analyses for international Business Administration and Management PhD programs.
- Managed data entry, updates, and course documentation across databases and spreadsheets.
Psychology Intern
Cambridge Medical Center
Dubai, United Arab Emirates
07.2023 - 08.2023
- Observed clinical operations and collaborated with licensed psychologists on patient assessments.
- Documented client symptoms and session insights within clinical systems.
- Evaluated diagnostic measurement tools, including assessments for Autism and ADHD.
- Gained knowledge of UAE-specific clinical regulations and ethical practice standards.
Marketing Internship
Childsplay Clothing
Dubai, United Arab Emirates
12.2022 - 01.2023
- Developed business development proposals to support brand expansion and partnership opportunities.
- Produced a polished marketing proposal presentation incorporating audience insights and brand direction.
- Assisted in visual merchandising decisions that enhanced store layout, product visibility, and customer experience.
- Created engaging social media content for Instagram and TikTok, aligning with brand identity and current trends.
- Supported the marketing team in planning promotional activities and analyzing competitor content strategies.
Education
Bachelor of Arts - Psychology, Minor in Business Administration
American University of Sharjah
Sharjah, United Arab Emirates01-2024
British High School Diploma - undefined
Wesgreen International School
Sharjah, United Arab Emirates01-2019
Skills
- Research proficiency
- Interpersonal skills
- Critical Thinking
- Effective time management
- Cultural Competence
- Crisis Intervention
- Campaign management
- Content marketing strategies
- Content strategy development
- Performance analytics tracking
- Digital advertising
- Collaborative teamwork
Affiliations
2023 – present Psi Chi Honors Society
Awards
2022/07 Winner of the Best Consumer Behavior Analysis Project for Childsplay Clothing, 2023/04 Psi Chi Honors Society Membership
Scholarships
- 2020 – present Academic Excellence University Scholarship
- Dean's List Scholarship Spring 2022
- Fall 2023
Languages
- Arabic
Timeline
Influencer Marketing Executive
Bukhash Brothers
02.2025 - Current
Psychology Intern
Cambridge Medical Center
07.2023 - 08.2023
Psychology Research Assistant
American University of Sharjah
01.2023 - 06.2024
Marketing Internship
Childsplay Clothing
12.2022 - 01.2023
Teacher's Assistant
American University of Sharjah
01.2022 - 06.2024
British High School Diploma - undefined
Wesgreen International School
Bachelor of Arts - Psychology, Minor in Business Administration
American University of Sharjah