Summary
Overview
Work History
Education
Skills
Timeline
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Sarah Alfalasi

Dubai

Summary

Dynamic and detail-oriented aviation and events professional with a robust background in cabin crew operations, brand promotion, and stakeholder engagement. Experienced across Economy and Business Class cabins and selected for Emirates' elite Business Promotion Team, representing the airline at global events. Skilled in project coordination, regulatory compliance, and customer experience enhancement. Fluent in English and Arabic, passionate about delivering exceptional service and supporting brand excellence in international aviation environments.

Overview

4
4
years of professional experience
2
2
Languages

Work History

Crew Connect Administrator

Emirates Airline
05.2023 - Current
  • Led large-scale recruitment and brand events, surpassing target goals by 189%.
  • Developed employee engagement campaigns and coordinated with GCAA on regulatory matters.
  • Managed issuance of operational permits and compliance documentation.
  • Supported internal communications strategies to align brand messaging and culture.
  • Participated in and supported cabin crew community events, strengthening team culture and employee engagement across departments.
  • Delivered exceptional service in Economy and Business Class cabins on long-haul and high-profile routes.
  • Selected for the prestigious Business Promotion Team, representing Emirates at international events, media appearances, and VIP functions.
  • Acted as a brand ambassador, showcasing Emirates' hospitality and innovation to global audiences.
  • Ensured safety, compliance, and operational excellence while fostering memorable passenger experiences.
  • Coordinated with internal teams and event stakeholders to maintain high standards during promotional engagements.

Media & Events Coordination Intern

Dubai Media Incorporated (Emirates News)
06.2022 - 11.2022
  • Coordinated VIP interviews, live event logistics, and national PR campaigns.
  • Represented UAE media on KBS WORLD ARABIC to strengthen cultural relations.
  • Ensured editorial and production quality standards for news segments.

Part-Time Brand & Events Coordinator

THE SIX Café
01.2021 - 09.2021
  • Planned and executed engagement events, increasing customer return rates by 15%.
  • Created social media strategies and managed collaborations with local partners.

Education

Bachelor of Arts - Mass Communication, Television Broadcasting, Film Studies

United Arab Emirates University
Al Ain, UAE

Skills

  • Cabin Crew Operations (Economy & Business Class)
  • VIP & Brand Representation
  • Aviation Safety & Compliance
  • Event & Brand Activation
  • Stakeholder Engagement & Communication
  • Public Relations & Media Support
  • Project Coordination & KPI Tracking
  • Microsoft Office Suite

Timeline

Crew Connect Administrator

Emirates Airline
05.2023 - Current

Media & Events Coordination Intern

Dubai Media Incorporated (Emirates News)
06.2022 - 11.2022

Part-Time Brand & Events Coordinator

THE SIX Café
01.2021 - 09.2021

Bachelor of Arts - Mass Communication, Television Broadcasting, Film Studies

United Arab Emirates University

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Sarah Alfalasi