Sarah Elraie
Dubai
Summary
A Global HR Professional with over 18 years of experience across multiple HR verticals, primarily focused on Strategic HR Business Partnership, Talent Management & Development, Organizational Transformation, Culture Evolution, and Internal Communications. Adept at driving impactful HR strategies that align with business objectives and foster high-performance cultures.
Overview
18
18
years of professional experience
Work History
Senior HR Lead – Gulf
PepsiCo
10.2021 - Current
- Leading the HR function across the Gulf region, serving as a strategic business partner to drive alignment with corporate objectives and enhance organizational success
- Spearheading HR transformation initiatives, focusing on talent retention, succession planning, and workforce optimization to build a future-ready organization
- Driving talent development and employee engagement strategies to cultivate a high-performance culture and enhance the overall employee experience
- Collaborating with senior leadership to design and implement employee-centric policies and processes, ensuring business needs are met while fostering a positive work environment
- Overseeing change management and organizational design initiatives, aligning HR strategies with business expansion and growth
- Championing diversity, equity, and inclusion (DEI) efforts across the Gulf region, fostering an inclusive workplace culture
- Providing coaching and mentorship to HR teams and business leaders, strengthening leadership capabilities and enhancing organizational effectiveness
HR Business Partner – Employee Engagement Lead – Egypt
PepsiCo
04.2020 - 09.2021
- Led and executed employee engagement strategies, fostering a high-performance culture and enhancing overall employee well-being
- Designed and implemented employee experience programs, integrating continuous feedback mechanisms and robust recognition initiatives
- Partnered with leadership teams to identify and address organizational challenges, developing solutions that promote a positive and inclusive work environment
- Developed and managed internal communication strategies, ensuring alignment with corporate objectives and supporting cultural transformation efforts
- Conducted engagement surveys, analyzed key insights, and implemented action plans to drive continuous improvement in employee satisfaction and retention
- Advised managers on employee relations, performance management, and leadership development, enhancing managerial effectiveness
- Led HR analytics and reporting, tracking key engagement metrics and leveraging data to support informed decision-making
Internal Communications Head – Egypt
PepsiCo
04.2018 - 03.2020
- Developed and executed strategic internal communication plans, fostering transparency, alignment, and employee engagement
- Designed and launched communication campaigns that reinforced corporate objectives and strengthened organizational culture
- Partnered with senior leadership to craft impactful messaging that effectively conveyed the company’s vision, mission, and business priorities
- Led digital transformation initiatives within internal communications, introducing innovative tools to enhance collaboration and streamline information flow
- Spearheaded the implementation of a real-time digital communication platform, ensuring seamless connectivity across all organizational layers
Talent Acquisition Lead – MENA
PepsiCo
03.2017 - 03.2018
- Led end-to-end talent acquisition across the MENA region, ensuring recruitment strategies aligned with business objectives and workforce planning needs
- Developed and executed employer branding strategies to enhance PepsiCo’s market presence, attract top talent, and improve the candidate experience
- Designed and implemented innovative recruitment methodologies, optimizing hiring processes, improving efficiency, and reducing time-to-fill for critical roles
Talent Management Lead – Northeast Africa & MEA
PepsiCo
03.2014 - 07.2016
- Expanded role from Organization Development Lead – Northeast Africa to oversee Talent Management across the entire Middle East & Africa (MEA) region
- Led the design and change management of the Organization Health Survey, transitioning it to a fully paperless system across all MEA countries to enhance efficiency and accessibility
- Designed and implemented a unified MEA Reward & Recognition Program, fostering a culture of appreciation and high performance
- Developed and launched a Performance Improvement Plan (PIP) to support employees with performance challenges, ensuring structured development and career progression
- Co-led the design of a Talent Retention Program, aimed at retaining key talent during times of organizational change, ensuring workforce stability and engagement
Organization Development Lead – Northeast Africa
PepsiCo
09.2012 - 02.2014
- Led the Performance Management Process for management-level employees, overseeing all stages from kick-off and objective setting to refresher sessions, tracking progress, ensuring quality execution, and facilitating calibration
- Developed a culture of shared ownership in performance management by designing learning materials and training managers to effectively engage their teams, enhancing process effectiveness and accountability
- Managed the People Planning Process for management populations, ensuring talent optimization and succession planning
- Led the Feedback Process, overseeing administration, participant selection, data extraction, analysis, and action planning to drive continuous improvement
- Spearheaded the full Organization Health Survey cycle for both online and offline employees, handling planning, execution, and post-survey action planning to improve workplace engagement and performance
Organization Development Assistant Manager – Northeast Africa
PepsiCo
12.2009 - 08.2012
- Managed the planning and execution of core organizational processes, including Performance Management, Feedback Mechanisms, and People Planning
- Demonstrated full mastery of the Performance Development System, overseeing the annual objective-setting and assessment process
- Designed and executed action plans for employees with key development opportunities, driving performance improvement
- Led the deployment of the Career Awareness initiative, enhancing career clarity and fostering meaningful manager-subordinate career discussions
- Co-led the people planning process for senior management, identifying talent gaps, assessing leadership potential, and facilitating succession planning
- Developed a consolidated action plan addressing organizational opportunity areas based on health survey insights, ensuring effective implementation
- Spearheaded the rollout of PepsiCo’s Management Trainee Program (Accelerate) and the Summer Internship Program (Explorer), enhancing early talent acquisition
- Created a comprehensive training evaluation and tracking system to measure program effectiveness and impact
- Designed and implemented a structured onboarding program for new staff, ensuring seamless integration into the organization
Learning & Talent Acquisition Executive – Near East
Procter & Gamble
03.2007 - 11.2009
- Managed the company’s training agenda, overseeing internal and online learning programs
- Administered the training system, ensuring technical accuracy, troubleshooting issues, and maintaining data integrity
- Assisted in the design and development of training materials to enhance learning effectiveness
- Conducted in-depth analysis of employee disengagement factors, identifying solutions to enhance retention
- Led employee engagement initiatives to drive participation and optimize learning outcomes
- Developed and executed the company’s recruitment action plan, ensuring strategic talent acquisition
- Spearheaded all talent supply activities, including job postings, candidate assessments, university partnerships, recruitment material development, and interview coordination
- Managed the full-cycle undergraduate recruitment process, including candidate screening, business courses, and internship programs
- Compiled and analyzed recruitment reports to track performance metrics, data trends, and diversity targets
Education
Bachelor of Arts - Political Sciences
Cairo University
Cairo, Egypt06.2006
Skills
- Strategic HR Business Partnership
- Talent Management
- Leadership Development
- Organization Development
- Change Management
- Employee Engagement
- Internal Communications
- Workforce Planning
- Organizational design
- Succession planning
- Workforce optimization
Languages
Arabic
English
Personal Information
- Date of Birth: 04/08/85
- Nationality: Egyptian
Timeline
Senior HR Lead – Gulf
PepsiCo
10.2021 - Current
HR Business Partner – Employee Engagement Lead – Egypt
PepsiCo
04.2020 - 09.2021
Internal Communications Head – Egypt
PepsiCo
04.2018 - 03.2020
Talent Acquisition Lead – MENA
PepsiCo
03.2017 - 03.2018
Talent Management Lead – Northeast Africa & MEA
PepsiCo
03.2014 - 07.2016
Organization Development Lead – Northeast Africa
PepsiCo
09.2012 - 02.2014
Organization Development Assistant Manager – Northeast Africa
PepsiCo
12.2009 - 08.2012
Learning & Talent Acquisition Executive – Near East
Procter & Gamble
03.2007 - 11.2009
Bachelor of Arts - Political Sciences
Cairo University
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