Sarah Osman
Senior Account Strategist
Dubai
Summary
Industrious Marketing Specialist offering 12 years of marketing experience along with a decisive and hardworking approach. Talent for Managing and growing accounts with demonstrated knowledge of campaign management, technical ops, and team management.
Overview
12
12
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Senior Account Strategist
Criteo
Dubai
04.2022 - Current
- Manage a portfolio of the key accounts in MENA direct advertisers to help them achieve their advertising KPIS
- Coordinate with the clients on a daily basis to help them plan, execute and troubleshoot their campaigns
- Conduct QBRs to review the account performance and highlight growth opportunities
- Grow Criteo’s revenues through upsell and cross sell activities
- Coordinate with internal stakeholders to brainstorm, test, and promote new products.
Regional Advertising Operations Manager
Huawei Ads
Dubai
02.2021 - 03.2022
- Manage the Advertising operations at Huawei demand solution for MEAI
- Assist the director of operations with different strategies, GTM decks, as well as onboarding new partners
- Work closely with Huawei premium partners and direct advertisers and assist them with all their queries such as: new account creation, funding, training, and technical troubleshooting
- Test Huawei in house tools and manage integration with third party vendors
- Work closely with the HQ on the DSP development to ensure all the features are up to date
- Work hand in hand with the Adops team across regions to transfer the knowledge and ensure all the operations are successfully managed.
Advertising Operations Manager
Connect Ads
Dubai
10.2018 - 02.2021
- Manage the advertising operations team in Dubai covering the whole GCC and Pakistan
- Train the team members on new platforms and technologies
- Act as the main point of contact for connect ads partners (Verizon, Adobe, Wetransfer, Xandr, Speakol, Viu, Bigo, Huawei ads, ShareIt,and Acceleration ”google partner”)
- Train Agencies and trading desks in GCC and Lebanon on Verizon native and search platform as well as Speakol native widget and help them to optimize and solve post launch technical issues
- Work closely with the sales team to create different case studies and learning decks as well as helping them to achieve their targets through IO upsell and cross sell
- Work closely with the pre-sales team to create rate cards and advertising packages for all Connect Ads products
- Help the finance team with end of month revenue reports to ensure an accurate revenue recognition
- Coordinate the mapping of PMP deals with the help of our partners and share all the details and instructions with trading desks and programmatic teams across the region
- Coordinate the integration with different DMPs, MMPs, third party data and technology providers to leverage the performance of Connect Ads products and solutions
- Set short and long-term goals for the Advertising operations team and help each team member to achieve the needed KPIs
- Assist the VP of operations to evaluate the current opportunities and search for new growth opportunities
- Assess the performance of different platforms and products and readily test new ones to connect the dots and fill any gaps that might exist
- Work closely with the upper management to set the yearly goals and ensure aligning with Connect Ads bigger objectives
- Act as the subject matter Expert for E-commerce, Travel, real estate, automotive, and banking industries across all Connect ads offices
Senior Campaign &Account manager
Connect Ads
Dubai
09.2017 - 10.2018
- The main point of contact for the operational requests across Yahoo owned and operated network (native, display, and mobile advertising)
- Assist the client to formulate a comprehensive digital strategy to ensure achieving the campaign KPIS
- Provide the needed guidance to advertisers by suggesting the most relevant ad units, pricing models, Target audience, as well as different optimization techniques based on the campaign objectives
- Review the accounts on a daily basis and conduct the needed requests such as: new account creation, IO upsell, and Troubleshooting
- Train, supervise, and delegate tasks to campaign executives/Managers and ensure all the tasks are handled in a timely manner
- Conduct regular meetings with connect ads clients to train them on the self-managed platform, present new ad products, discuss ways to maintain/improve the performance of the existing accounts.
- Formulate the Media strategy for lead generation campaigns across different verticals including but not limited to (E-commerce, automotive, real estate, hospitality)
- Work closely with the sales team to foresee monthly targets and develop new business opportunities
- Work with our partners and keep them updated with the current pipelines and discuss different ways to improve our advertising solutions
- Collaborate with different teams inside connect ads as well as our partners to develop special executions, Artwork creation, and creative modification to run across different devices
- Work closely with the finance team by providing the needed reports to ensure all revenues are successfully recognized.
Campaign manager
Connect Ads
Dubai
09.2015 - 09.2017
- Supervise and delegate tasks to campaign executives ensuring that the process is followed, and any deviation is highlighted
- Assist the Adops lead in managing different projects such as ad code creation, Ad server migration, and websites revamps
- Monitor the websites performance and handle ad server troubleshooting whenever any technical glitch occurs
- Generate third-party tags to be used in campaign tracking
- Work closely with the creative team to test new executions
- Assist the media solutions team to create media plans and develop packages for new as well as existing products
- Generate Custom reports, statistics and other important metrics across different websites
- Ensure all booked revenues are recognized while campaign objectives are consistently exceeded
- Facilitate communication between Ad Operations, Account Management, creative services, finance, and sales
- Monitor CRM fields and create necessary ones to help Sales and Adops to track revenues and campaigns in the pipeline using a variety of custom reports.
Campaign manager
Connect Ads, Connect Ads – Egypt
05.2014 - 08.2015
Campaign Executive
KSA
09.2012 - 05.2014
- Handle Ad trafficking, optimization, inventory management, and ad creative management for both desktops, in-app and mobile executions
- Monitor campaign pacing and performance
- Handle the reporting and provide the client with sound recommendations to optimize the campaign performance based on their objectives.
- Work closely with the sales team and help them to acquire all the required information about the different ad products, the status of the running campaigns & best practices
- Work closely with the creative team to test new executions.
Senior Digital Marketing Executive
08.2011 - 08.2012
- Traffic, Manage and optimize SEM / PPC campaigns using Google Adwords, Facebook ad manager, and Microsoft ad center
- Create strategies, conduct marketing research and competitor analysis to help mapping Soul Digital solution’s performance against other competitors and ensure a continuous development
- Delegate tasks and provide the needed guidance to the marketing and account executives to ensure a seamless process
- Manage and moderate social media channels (Facebook-YouTube-twitter-google+) and provide suggestions to ensure achieving a high level of engagement and interaction
- Assist the clients by creating a fully integrated marketing packages including campaign strategy, media plan, social media moderation to ensure achieving the needed KPIs
- Develop an efficient Content management and copywriting for websites, ads and fan pages through providing original content as well as editing and proofreading existing copies and articles
- Keywords/ Negative keywords research and analysis
- Bid management and adjustment according to the campaign goal.
Education
Retail Media Platform Certification | Criteo. Advertising Professional Certification | Criteo.4 Management Center Certification | Criteo. Technical Professional Certification | Criteo. Gemini Advertising Certification | Yahoo Native Advertising. AdWords Fundamentals Certification | Google. AdWords Mobile Advertising Certification | Google. AdWords Search Certification | Google. AdWords Display Certification | Google AdWords Video Certification | Google. Digital Sales Certification | Google. Bright Roll DSP Certification | Y Ahoo. Bing Ads Accredited Professional | Microsoft. DoubleClick Campaign Manager Basics | Google DoubleClick. Manage Ecommerce With DoubleClick Search Certification | Google DoubleClick. Display & Video 360 Brand Controls Basics | Google. Display And Video 360 Certification Exam | Google. Advanced Google Analytics -
Alexandria University
BBA - Business administration department
Alexandria University
09.2002 - 09.2009
Skills
Budgeting
Timeline
Senior Account Strategist
Criteo
04.2022 - Current
Regional Advertising Operations Manager
Huawei Ads
02.2021 - 03.2022
Advertising Operations Manager
Connect Ads
10.2018 - 02.2021
Senior Campaign &Account manager
Connect Ads
09.2017 - 10.2018
Campaign manager
Connect Ads
09.2015 - 09.2017
Campaign manager
Connect Ads, Connect Ads – Egypt
05.2014 - 08.2015
Campaign Executive
KSA
09.2012 - 05.2014
Senior Digital Marketing Executive
08.2011 - 08.2012
BBA - Business administration department
Alexandria University
09.2002 - 09.2009
Retail Media Platform Certification | Criteo. Advertising Professional Certification | Criteo.4 Management Center Certification | Criteo. Technical Professional Certification | Criteo. Gemini Advertising Certification | Yahoo Native Advertising. AdWords Fundamentals Certification | Google. AdWords Mobile Advertising Certification | Google. AdWords Search Certification | Google. AdWords Display Certification | Google AdWords Video Certification | Google. Digital Sales Certification | Google. Bright Roll DSP Certification | Y Ahoo. Bing Ads Accredited Professional | Microsoft. DoubleClick Campaign Manager Basics | Google DoubleClick. Manage Ecommerce With DoubleClick Search Certification | Google DoubleClick. Display & Video 360 Brand Controls Basics | Google. Display And Video 360 Certification Exam | Google. Advanced Google Analytics -
Alexandria University
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