Sarath SASI KAKKADAN
Sharjah
Summary
Accomplished professional with extensive expertise in risk management, strategic thinking, and digital marketing proficiency. Demonstrates a strong understanding of product lifecycle, budget control acumen, and effective communication. Proven track record in new account development, project coordination, and CRM software mastery. Adept at market and competitive analysis, customer segmentation, and pipeline management. Skilled in hiring and training management, cross-selling techniques, and negotiation prowess. Committed to process improvement and proactive approaches to crisis handling. Career goal: To leverage comprehensive skills in B2B sales expertise and technical sales support to drive business growth and innovation.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Sales manager
HYGENIX GENERAL TRADING L.L.C, Dubai, UAE
Dubai, Abu Dhabi, Alain & Northern, UAE
01.2019 - Current
- Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
- Developed robust client relationships for improved business growth.
- Organized special sales at specific times to drive customer engagement and move high volumes of products.
- Led high-performance sales teams, ensuring achievement of targets.
Sales manager
HYGENIX GENERAL TRADING L.L.C, Dubai, UAE
Dubai, Abu Dhabi, Alain & Northern , UAE
06.2019 - 03.2025
- Generate daily and monthly reports on sales achievements and competitor activities.
- Coordinate and implement sales targets, prepare statistics and forecasts.
- Enforce company policies on financial and sales matters.
- Maintain updated route plans and ensure customer data is accurate.
- Identify new business opportunities and evaluate store performance.
- Oversee achievement of distribution targets and sales volume/wastage goals for the area.
Area sales and operations manager
EMSONS FOODSTUFF TRADING LLC, Dubai, UAE
Dubai & Northern Emirates
03.2019 - 03.2019
- Developed marketing plans to support department strategies.
- Established budgets for programmed activities and controlled expenditure to meet targets.
- Travelled extensively across the region to understand market dynamics better.
- Managed team, driving performance with motivational strategies to exceed sales targets.
Key accounts executive
T CHOITHRAM & SONS LLC, Dubai, UAE
Dubai, UAE
02.2012 - 05.2015
- Managed distribution in Dubai, ensuring brand visibility and stock replenishment.
- Led a team of five salesmen and ensured growth across trade channels.
- Enhanced business development through coverage and new initiatives.
- Managed product knowledge, stock quantities, and display conditions.
Van Sales Representative
AL AQILI, Sharjah, UAE
Dubai and Sharjah
05.2009 - 02.2012
- Ensured regular coverage of nominated customers.
- Managed distribution, shelving, and display of products according to company guidelines.
- Achieved monthly sales targets and maintained product merchandising.
- Ensured proper pricing, placement, and relationships with customers.
- Contributed to the brand’s growth across Sharjah trade channels.
Education
Bachelor of Business Administration - Marketing and Related Support Services
Jaipur National University
Jaipur, India 01.2018 - 11.2020
Skills
- Risk Management
- Product lifecycle understanding
- Budget control acumen
- Strategic thinking
- Content management systems
- New account development
- Product knowledge
- Internet and e-mail marketing
- Project coordination
- Effective communication
- Conflict Resolution
- CRM software mastery
- Cultural awareness
- Time-management
- Process Improvement
- Customer segmentation
- Digital marketing proficiency
- Pipeline Management
- Technical sales support
- Proactive approach
- Market and competitive analysis
- Hiring and training management
- Cross-selling techniques
- Negotiation prowess
- B2B sales expertise
- Pay per click campaigns
- Presentations and proposals
- Microsoft Office Suite
- Digital marketing understanding
- Crisis handling
- Market analysis
Languages
English
Fluent
Tamil
Fluent
Hindi
Native
Malayalam
Fluent
Affiliations
- Driving, travelling, hiking, scuba and other outdoor activities
Certification
Cisco Certified Network Associate Certification
References
References available upon request.
Timeline
Sales manager
HYGENIX GENERAL TRADING L.L.C, Dubai, UAE
06.2019 - 03.2025
Area sales and operations manager
EMSONS FOODSTUFF TRADING LLC, Dubai, UAE
03.2019 - 03.2019
Sales manager
HYGENIX GENERAL TRADING L.L.C, Dubai, UAE
01.2019 - Current
Bachelor of Business Administration - Marketing and Related Support Services
Jaipur National University
01.2018 - 11.2020
Key accounts executive
T CHOITHRAM & SONS LLC, Dubai, UAE
02.2012 - 05.2015
Van Sales Representative
AL AQILI, Sharjah, UAE
05.2009 - 02.2012
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